搜索
11SampleNumber:样本编号:VehicleQualityStudy汽车质量调研AboutYouandYourNewVehicle关于您和您的新车Pleasetellusafewthingsaboutyouandyournewvehicle.请告诉我们一些有关您和您的新车的情况.Q1.Make厂商:Model/Grade车型/车系:(e.g.,Toyota,Honda)(比如:丰田,本田)(e.g.,Camry,Accord)(比如:佳美,雅阁)Q2.Didyoupurchaseyourvehiclefromanauthorized/franchiseddealership?请问您是从授权/特许经销商处购得您的车吗?1.Yes是Pleasestatetheauthorizeddealer(Q2v.)2.No不是请说明该经销商a.Inwhichcityisthisdealershiplocated?该经销商在那一个城市?Q3.Dateofdelivery交货日期:(a)Year年(b)Month:月Q4.Howdidyoupayforyourvehicle?您这辆车的付款方式是什么?1.Ownfunds2.Loan3.Lease4.Companypaid自己付款贷款租赁公司付款Q5.Domestic/Import国产/进口车:1.Domestic国产车2.Import进口车Q6.FuelType燃油类型:1.Petrol汽油2.Diesel柴油Q7.EngineDisplacement发动机排量(升):1.0.84.1.27.1.510.1.913.2.316.3.32.1.05.1.38.1.611.2.014.2.417.3.53.1.16.1.49.1.812.2.215.3.018.Other(Q7v.Pleasespecify)其它(Q7v.请具体说明)Q8.Transmissiontype?变速箱类型?1.Manual2.Automatic3.Manual/AutoHybrid(Steptronic,Sportsmode,etc.)手动自动手动/自动混合(运动模式等)Q9.Whatbodystyleisyournewvehicle?您新车的外观样式是什么?1.2-door(PassengerCar)双门轿车(客用)4.5-door(HatchbackPassengerCar)五门轿车(客用掀背式)7.Pickuptruck轻型小卡车2.3-door(HatchbackPassengerCar)三门轿车(客用掀背式)5.Wagon(PassengerCar)箱型轿车(客用)8.Van面包车3.4-door(PassengerCar)四门轿车(客用)6.SportUtilityVehicle越野车22Q10.Howmanykilometersdoyoucurrentlyhaveonyourvehicle?Kms公里您的车现在已经行驶了多少公里?Q11.Whatisyouraveragefuelconsumption?(Pleasespecifykm/L)Kms/L(公里/升)您的这部车平均耗油量是多少?(请注明公里/升)Q12.Howmanyyearsdoyouexpecttokeepyournewvehiclebeforereplacingit?Years年您预计您这辆新车要使用多少年后才更换它?Q13.IsyournewvehiclethefirstNEWvehicleYOUhaveeverpurchase/leased?1.Yes2.No这是您自己所拥有/租赁的第一辆新车吗?是不是AboutYouandYourNewVehicle(continued)关于您和您的新车(继续)Q14.Whichofthefollowingbestdescribesyournewvehicle?下列那一项最确切的描述了您的新车？1.AdditionalvehicleforMYHOUSEHOLD(continue)家中增添的车(继续)2.ReplacementvehicleforMYHOUSEHOLD(continue)代替家中原来的车(继续)3.MYHOUSEHOLD’sfirstvehicleever(GotoQ15)家中的第一辆新车(跳至Q15)PleasetellusaboutthevehicleyoureplacedORifyournewvehicleisanadditionalvehicleforyourhousehold,tellusaboutthelastvehicleyourhouseholdacquired.请告诉我们您所替代的车的情况,或者,如果您的车是增添的,请告诉我们您以前使用的车的情况Q14a.Make(e.g.,Toyota,Honda)Model(e.g.,Camry,Accord)厂商(例如:丰田,本田)车型(例如:佳美,雅阁)Q14b.ModelYear车的出厂年份:Q15.WhatwasimportanttoyouwhenyoufirststartedlookingforyourNEWvehicle?(MARKALLTHATAPPLY)当您开始选购新车时,什么是对您来说是比较重要的考虑因素?(复选)R1.Brandofvehicle汽车品牌R6.Vehiclequality/durability汽车的品质/耐用性R11.Technology科技含量R2.Originofvehicle(e.g.,American,Japanese)汽车原产地(例如:美国,日本)R7.Pricerange价格R12.Reasonablemaintenance/runningcost合理的保养/运行费用R3.Specificdealer特定的经销商R8.Typeofvehicle(e.g.sedan,van)车的类别(例如:轿车,面包车)R13.Engineperformance引擎的性能R4.Rating&commentsinmagazines&reports杂志专栏报道的评价R9.Vehiclestyling车子的式样R14.Vehiclesafety车的安全性R5.Interiorspace车内空间R10.Fueleconomy节油情况R15.Modelyear/newness车的出厂年份/新旧程度R16.Other,pleasespecify(Q15R16v)其它(请注明Q15R16v):Q16.WhatwasthesingleMOSTIMPORTANTreason?这些因素中,那一项是最重要的?Pleasewritetheappropriatenumberfromabove.R请写出最重要项的选项号.Q17.WhichONEofthefollowingbestdescribesthetypeofvehicleyouwantedtopurchasewhenyouFIRSTBEGANTOSHOPforavehicle?当您第一次购车时,下列那一项可最确切的表述您所要购买的车的类别?1.IknewtheEXACTMODELIwanted(e.g.,ToyotaCamry,3.IonlyknewthegeneraltypeofvehicleIwanted33HondaAccord)我知道我要买的车的确切车型(例如:丰田佳美,本田雅阁)(sedan,van,SUV)butnotwhichmakeormodel我只知道我要买的车的大体类型(例如:轿车,面包车,),却不知那一个品牌或车型2.IknewtheMAKEIwanted(e.g.,Toyota,Honda)butnotwhichMODEL我知道我想要的车的厂牌(例如:丰田,本田),但不是车型.4.Iconsideredtwoormoredifferentmakes我考虑过两个或更多的品牌5.IwasopentoanyvehicleIfoundthatfitmybudgetandtransportationneeds我可以接受任何一辆车,只要它符合我的预算和交通需要Q18.Whydidyoudesiretopurchaseanewvehicle?(MARKALLTHATAPPLY)您为什么想要买一辆新车?(复选)R1.Increasedpay收入增加R7.Originalcaroutdated原有的车过时了R13.Increaseinfamilymember家庭成员的增加R2.Changeinjob/careershift换了工作/职业变化R8.Originalcardamaged/stolen原有的车损坏/被偷R14.Promotion/attractiveloanterm促销/吸引人的贷款R3.Changeofworkinglocation工作地点的变化R9.Wantasafercar想要一辆更安全的车R15.Sendfamilymemberstowork/school为送家人去工作/学校R4.Changeofresidence住处的变更R10.Timetochangecar到了换车的时候了R16.Giftfromfriend/relative朋友/亲戚送的礼物R5.Wantedtoownacar想要拥有一辆车R11.Thisvehicleattractedme这辆车很吸引我R17.Other,pleasespecify(Q18R17v)其它(请注明Q18R17v):R6.Wantacartoreflectstatus想要一辆车以显示地位R12.Newleisureactivities/lifestyle新的业余活动/生活方式AboutYouandYourNewVehicle(continued)关于您和您的新车(继续)Q19.Whatinformationsourcesdidyouusetodecidewhatmakeandmodeltopurchase?(MARKALLTHATAPPLY)您在选择要买的品牌和车型时,您的参考信息来源是什么?(复选)R1.Financialinstitution(e.g.bank)金融机构(例如:银行)R8.Magazinearticle杂志上的文章R2.Priceguide价格指南R9.Radioads广播广告R3.Friends/relatives朋友/亲戚R10.TVads电视广告R4.Anotherownerofthesamemake拥有相同厂牌出厂的车的车主R11.Newspaperads报纸广告R5.Manufacturerwebpage厂商的网页R12.Autoshows汽车展览R6.Dealerwebpage经销商的网页R13.Mechanicrecommendation专业技师的推荐R7.Internet(otherthanR5andR6)网上查询(除R5和R6)R14.Dealerowner/Salespersonrecommendation经销商/推销人员的推荐R15.Other,pleasespecify(Q19R15v)其它(请注明Q19R15v)Q20.a.Amongthebrands/makeslistedbelow,pleasemarkthoseyouvisitedwhenyouwereshoppingforyournewvehicle.在下列品牌/厂商中,请勾出您在购买新车时曾经去看过的.b.Foreachbrand/makevisited,pleaseindicatehowmanyofthebrand’s/make’sdealersyouvisitedINCLUDINGthedealerwhereyoupurchasedyournewvehicle.对于每一种看过的品牌/厂商,请告诉我您总共去过多少该品牌/厂商的经销商处看车,包括您最后买车的那一个经销商..a..b..a..b.BeijingJeep北京吉普01Mitsubishi三菱1044Chang’anSuz