硕士论文-中国自主知识产权汽车可行性分析

上海交通大学硕士学位论文中国自主知识产权汽车可行性分析姓名：胡继泽申请学位级别：硕士专业：工商管理(MBA)指导教师：孟宪忠20050108,,,,,,,:FEASIBILITYRESEARCHOFCHINESEINTELLECTUALPROPERTYAUTOMOBILEABSTRACTItisvitaltodevelopChineseintelletualpropertyautomobileindustryonthewayofChinamodernization,theoldpolicyofjointventureneedstoberevisedtomeetcurrentscenario.Thetechnicalissuesandpolicyissueshavebeenanalysed,globalcooperationisthetrendofmodernautomobileindustry.VeryfewtechnicalbarriesareexistingtodevelopChineseautomobile,Chineseautomobileindustrycancatchupinternationalstandardinlow-mediumclassautomobilesafterseveralgenerationsdevelopmentofautomobiles.ItisrationalandviabletodevelopChineseintellectualpropertyautomobile,itisnottheemotionalturmoil.ThesuggestionstopushChineseautomileindustryareofferedbytheauthor,andstriketheconclusionthatChinacandevelopself-owndintelectualpropertyautomobile.KEYWORD:Slef-owndIntellectualProperty,Automobile,Strategy,Competition,Globalization200516,,,,,20,,500,5,,,,,,?,,,,???,,,?100,,,,,,,,,,,,,,?MBA31.11886,.0.65KW,1886129,.0.81KW1886129[9],55002002:,,,,,,,,,,,6,,,1.31;,,2-3;,,4-5,8-10%,30%8-101,,4:-200320022001136,439147,368150,386362,063365,571372,4705,5715,9425,848200320022001185,524177,324169,051326,000338,000352,0005,7005,7006,100MBA4200320022001164,200162,300160,500327,531323,813N/A7,5007,7007,300200320022001128,964118,055107,780N/AN/AN/A5,5604,9023,957,,2002500,1041Wal-MartStores219,812.002ExxonMobil191,581.003GeneralMotors177,260.004BP174,218.005FordMotor162,412.006Enron138,718.007DaimlerChrysler136,897.308RoyalDutch/ShellGroup/135,211.009GeneralElectric125,913.0010ToyotaMotor120,814.40,,2-2.5:MBA5,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,IT,CAD,CAE,CAM,,,,MRP,ERP,,,,,,,,:($billion)20032002138.4134.325.828.015%2000-2002,,,,,,$300,,,,,2002104MBA6,,,,,,,,,,,,,,,,,,20,,JIT,20F1,,,,1.2,[15],,(),,,(CHAEBOL),,,,,,,,R&D,1997,,,,MBA7,,,,,10(HHI),,,,,,,JIT,,JIT,,,,,,,CNC,,,CD,,,,,,,,,2080,,,,,10%5-10%,,,,MBA8,(,,)6-811994,12952,21001992,6436,727199720200,8GDP,,,,(Hybride)(FuelCell)MBA920-30,1.66-7.,50-60%,50-70%,320031,,,204,,,,,,,,,,:,,,,MBA102.1,19536,3,715,1956714,CA104,1600,,,,1968,,,,,,,,,30,1955611982196,304[11],,,2.21983,(AMC,)””,20,20032.2.1()“”55620031862(972)15788059.718.5SAICSAICS-SatisfactionfromcustomerA-AdvantagethroughinnovationI-InternationalizationinoperatingC-Concentrationonpeople“”MBA112007“1005005”2.2.2195371519567151950419536“”19561978“”“”195819601960196519661966“”197219753619791988“”198019837“”CAl4119837198711MBA12“”“”1984198719882001-50-701999“801”“901”200119885.122.8500103017-116712949250640“”“”“”“”MBA132.2.3196950012012“”ISO9000100“”90“”()20012650002520%81%20022001100020%MBA142.3,,,,:(1),(2),,(3),,(4),(5),(6),,,:(1),,,,,,,,,,,(2),MBA15(3),,,2002,,,(4),,,,,,,,,,,,,,,,,,,,,,,,,,,,,2.41.6511.119191978199351%100199719977320CKD20MBA16WTO80MetalLeveCKD2000GOL50%60%SKDMBA17(),(),(,,),,,,,,,,,,,,,,(CAS),(CAD),(CAE),(CAM),(CAT),(CIMS),(VR),(SE),,,,,,5-72,1.51,,10,100,,,,,,,,,,,,,,,,,,,,,,,,,,MBA18,,,,:,,,,BMW,,,,,,20,,,,,,(VVT),CARMYVVT,,20001III,NOx0.5%,20051,IV50%II,,AVL,RICARDO,RICARDO,,,,,,..(Hybrid),,,,,,,,,,,,,,2080,2%,15%,40-50%,,MBA19,,,,,(ABS),,,,,,BOSCHDELPHIBMW,,,,,,,,,,,,,,ZF,,,,560,,,,,,,,,MBA20,,Pininfarina360Modena,GMCadillacItalDesignLexusGS300,BertoneGMOpel,CitroenBX,Volvo780AVL,RICARDOAUDI,,,,,,,1986,ESCORT15,4-,5-16-22-19-521,,,,DELPHI,BOSCH,,,,,,,,,,,()MBA21100,,,10-20,,,,,,,,,,,,,,,,,,,20022003,,,,,,,,200410,20046,,2010,MBA222010,,,2010,,,,,,,,,,,450,000,630,000,,,,,,,,,?,?,TCL,,?,,,,,MBA231937,19471959JIT,2003,,,,,,,,,,COROLLA,3000,,,,,,GMRX8MBA2470,,,SWOT,,,,,,,,,,10-20,,2000,,2003,GETZ,SONATAGETZMBA25,,,SONATA,,Pininfarina360MODENA,AVL,,,,,,,,,,,,.,,,,:,,,,,,,,,,,,,,,,,MBA26,,,,,,,,,,,,,,,,,,,,,,,,(ROTARY),,,,ZF,BOSCH,,,,,,,,,,,,,,,,,,,,,,,2-3,,,,MBA271-71-7238,8116.02%207,172-6.19%190,7568.47%149,332-2.03%166,21785.33%161,01179.23%101,54568.02%101,01168.42%76,340-23.36%66,373-26.14%69,896153.6%66,442158.04%66,19210.77%67,22611.86%59,077-12.95%52,065-15.69%53,87744.92%55,93873.47%44,37044,00538,44941.93%38,95641.92%39,72111.59%33,802-4.81%38,31676.33%32,72037.35%33,03392.95%35,313107.13%32,346269.63%31,328302.47%20041-7[17],,,,(20/),GDP1000,,,,,,,,,,MBA28,,:1.8,,7000,,,,,92002(),,,30,,,,,,305,,25,3057,30,[16],,,,,,30,””,()30,QQ,5,,..GM,USD1400,,,QQ,3.9,5.9SPARK,7.2,QQ,1.6MBA2920-30,,OEMOEM,,,DVD,,OEMINTEL,IBMTI,10-50,,,,,OEM:•,••,•,,4,10-20,,18,,,,,,AVL318,1RROEM,,,OEM,OEM,,OEM,,.,,OEM,,,,MBA3020,,,OEMMBA311997——1997318200331304030200341QQ20013()“”20036QQQQ“”200382001102003CKDCKD200410,CKD.200410000,CKD,3.20012ISO900120028——ISO/TS1694920044,20.20025,200310,200415()MBA32,,,,1.6480,,,,,1/3,2001,2.8,202002,5,40,,,,,2003,QQ,QQ0.81.1,GMSPARK3.95.5,SPARK,QQSPARKSPARK,,20049QQSPARK,QQMBA33QQ2.02.4,,,,,2004,,,,CAE,,,(ReversedEngineering),,,,2001,20022003,MBA34,,,,,,,,,,,,.2.5,200410700103D,1030,,,(LeanProduction),80-90%,30,,MBA35,,,,,,:2003AVL318,,IV2004,2.0VVTVVT,,1.9,20048,CVTBMWMiniCopper,CVT,,,,,5SUVT1111QQ5,MBA36,,,,,,,,,,,200110,2004518,4000,10,000CKD,30,000.,CKD,20056300,12CKD200410200560,000,,2007,,,,,,,S