英文演讲PPT(消费-以汽车为例)

LOGOBypeterLOGOAstheeconomyofChinadevelopsrapidly,theChineseresidents’incomehasexpandedsubstantially.High-endconsumersemergedrapidlyandChinaisbecomingamajorplayerintheluxurygoodsconsumptionmarket.TheWorldLuxuryAssociationpredictedthat,fiveyearslater,theamountofconsumptioninChina’sluxurygoodsmarketmaytoptheluxurygoodsmarketsaroundtheworld.Inthispresentation,IwanttofindouttheconsumptionpatternsofChina’shigh-endconsumersandtheconsumerbehavior.PrefaceLOGOContentsHigh-endconsumers1High-endconsumptioninautoindustry2Patternsofhigh-endconsumers3Conclusionandadvice4LOGOHigh-endconsumersWhoarethehigh-endconsumers??LOGOHigh-endconsumers.millionpeople16925005010015020025020082015researchreportofChinaBrandStrategyAssociationLOGO2008201517%29%High-endconsumersChina’sproportioninthetotalgloballuxuryconsumptionLOGOAsatypeofimportantluxuryproducts,automobileisindispensableforthehigh-endconsumersanditisalsoakeyareaofintensivecompetitionfortheauto-makers.So,today,wetaketheautomobilesconsumptionforexample,firstwewillcomparethefiguresbetweentheown-brandandtheimportedautomobiles.ThenwewillfocusonBMW,AudiandMercedes-Benzthesethreename-brand,forthepurposeofillustratingthehigh-endconsumerspreferences,detailingtheirconsumingpatternsatlast.High-endConsumptioninAutoIndustryLOGOHigh-endConsumptioninAutoIndustryOwn-brandVehiclesFromJanuarytoSeptemberin2010,own-brandvehiclesweresoldalmost3million,accountingfor31%oftotalcarsales,whereas,itfell0.7%whencomparedwiththesameperiodoftimelastyear.LOGOHigh-endConsumptioninAutoIndustryLOGOHigh-endConsumptioninAutoIndustryHigh-endConsumptioninAutoIndustryNow,letusfocusonthetopthreeSalesChampions:BMW,AudiandMercedes-BenzLOGOHigh-endConsumptioninAutoIndustryBoomingsalesofBenzGrowthoftheBenzsalesTotalamountTotalamount05000010000028%30%32%34%36%38%40%TotalamountIncreaserateTotalamount6239490536Increaserate32%38%2010(1-9)2009(1-9)Apartfromtheinformationconveyedintheleftpicture,itisstillprovedthatthedrasticsalesgrowthinthepasttwoyearsmadechinathelargestmarketintheworld.LOGOHigh-endConsumptioninAutoIndustryProsperityofAudisales10885920%15118839%050000100000150000200000GrowthoftheAudisalesTotalamount108859151188Increaserate20%39%2010(1-9)2009(1-9)Untilnow,Audihaveestablished139outletsinChina,Itisplannedbyitsheadquartersthatbytheyear2015,therewouldbefarmorethan200.LOGOHigh-endConsumptioninAutoIndustryGrowthoftheBMWsalesGrowthoftheBMWsales01000020000300004000050000600007000080000900001000002010(1-9)2009(1-9)29%30%31%32%33%34%35%36%37%38%39%TotalamountIncreaserateChina,hasbecometheworld'sfourthlargestmarketofBMW,itisnowenjoyingitsboomingtime.wedobelievethatthistrendwillbecertaintobecontinuedwiththe“support”ofthehigh-end.LOGOPatternsofHigh-endconsumers2.RationalconsumptionAggressiveconsumptionShowoffwealthConsumeasgifts1.3.4.Patternsamonghigh-endconsumeLOGOConclusionandadviceConclusion1.Conclusion2.Conclusion3.Conclusion4.Autoproducts,fashionablegoodsandalcoholarethemostfavoritefieldsofhigh-endconsumersinChina.Middle-agedpeoplehavemoreimpulsiontobuyluxurygoodsthanyoungonesinChina.Givinggiftandshowingoffarethemostimportantmotivationforhigh-endconsumersinChina.High-endconsumerspaymoreattentiontothebrandsoftheluxurygoodsinChina.LOGO•Advice1.•Advice2.Firstly,managersshouldbebasedonthemotivationofhigh-endconsumerstofindnewbusinessOpportunitiesinChina.Secondly,Gov.shouldraisetheconsumptiontaxforluxurygoodssothatinhibittheoverheatingofluxuryconsumptionofhigh-endconsumers.ConclusionandadviceLOGOTHANKYOU!