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建筑工程招投标论文论文名称:投标报价策略与技巧的研究专业班级:工程管理摘要随着我国国民经济和社会发展的需要，工程建设规模也越来越大，对于施工企业的发展，既是机遇又是挑战。施工企业为了自身的生存和发展，只有通过招投标来获取工程项目。本文通过作者在施工企业实习期间的经历，结合编制标书及其投标报价过程中存在的问题，介绍了工程招投标的定义和基本特性、工程招投标的基本程序，以及工程招投标在我国经济建设中的作用和发展状况；说明工程招标标底的确定及评标方法分析以及工程投标中的决策；介绍了如何编制标书和投标报价，以及投标报价过程中应采取的策略和技巧；如何进行工程投标风险的识别和防范。在借鉴作者投标过程中的经验和教训，总结了施工企业在编制标书和投标报价以及投标报价的策略和技巧。如何选择投标对象、编制标书、回避风险、最大限度获取工程利润是每一个施工企业极为关注并重点研究的课题。本文从承包商的角度出发，认真分析投标全过程，为承包商选择投标对象、合理报价、回避合同风险、提高中标机率、最大程度获取利润提出一些切实可行的建议，力图对施工承包企业投标工作起到一定的现实指导意义。关键词：投标；报价；技巧；风险策略BidpricequotationstrategyandskillsAbstractAlongwithourcountrynationaleconomywiththedemandthatsocietydevelopment,Developmentsscaleismoreandmore,Towarddevelopmentofconstructionenterprise,Sinceitisanopportunityanditischallenge.Constructionenterpriseexistswithdevelopforthesakeoftheoneself,Onlypassingtorecruittobidtoobtainproject.Thistextpassestheproblemthatauthorexsitsinbusinessenterprisethatstartconstructioncareerfiledworkedperiod,Combinationestablishmentmarkbookanditsbidquoteprocess,Introducingtheengineeringrecruitthedeffunctionindevelopmentswithdevelopthecondition;Explainingtheengineeringinvitesbidstomarkthebottomtoreallysettleandthebiddingthemethodanalyzesandtheengineeringbidsinsideofdecision;Introducehowestablishmentmarkbookwithbidtoquote,andbidtoquotetheprocessthestrategythatinsideshouldadoptwinitionofthehurltorecruitthebasicprocedurethatbidwiththebasiccharacteristic,engineering,andtheengineeringrecruittobidattheourcountryeconomicithtechniqueandhowtoproceedtheengineeringbidtheriskidentifieswithagainstetcAtdrawlessonsfromtheauthorbidexperienceintheprocesswithteach,tallyuptheconstructionbusinessenterprisetomarkthebookwithbidtoquoteandbidthestrategythatquoteintheestablishmenttomakeuseofwiththetechnique.Howtochoosetobidobject,establishmentmarkbook,getaroundtherisk,biggestlimitobtainstheengineeringprofitsiseachaconstructionbusinessenterprisetoextremelypayattentiontolayequalstressontoorderinvestigativelesson.Thistextsetsoutfromtheundertaker'sangle,earnestanalysisbidwholeprocess,forundertakerchoicebidobject,reasonableoffer,getaroundthecontractrisk,increaseinsidemarktheprobability,biggestdegreeobtainstheprofitsputsforwardthesomeslicessolidviablesuggestion,thedintdiagramcontractsfortotheconstructionthebusinessenterprisebidstoworktorisecertainlyofactualityguidemeaning.Keywords:Tobid;Toquote;Strategy;ThetechniqueRisk目录1绪论.....................................................................................................................11.1研究背景................................................................................................................11.2研究意义................................................................................................................11.3研究内容................................................................................................................22投标的基本概念及理论.......................................................................................32.1投标的概念和特点.................................................................................................32.2投标的主要程序.....................................................................................................43投标报价策略......................................................................................................................73.1投标策略.................................................................................................................................73.2报价策略.................................................................................................................................94投标报价技巧及报价手段.................................................................................144.1投标报价技巧研究...........................................................................................................144.2投标报价决策....................................................................................................................184.3投标报价的其他补充策略..............................................................................................205投标报价实例.....................................................................................................235.1投标单位概况....................................................................................................................235.2工程概况.............................................................................................................................235.3投标报价方案比较...........................................................................................................24结束语.........................................................................................................................27参考文献.....................................................................................................................28致谢.............................................................................................................................291绪论1.1研究背景进入新世际以来，中国经济的快速发展和人民生活水平的不断提高，形成了对大规模基础设施、厂房、办公设施、商铺、高层住宅等生产生活性建筑物的巨大需求，这大大刺激了中国建筑行业的发展，促成了中国建筑市场的空前繁荣。随着中国建筑市场的迅速扩大和不断规范化，特别是金融危