中小企业的电子商务能力

Projectreportnr.48/2002SMEscompetencefore-businesssuccessExploringtheg@pbetweentheneedsfore-businesscompetenceandthetrainingofferedHauge,Eikebrokk,Olsen,MoeandBraadlandTitleSMEsCompetenceforE-businessSuccess–exploringthegapbetweentheneedsfore-businesscompetenceandtrainingoffered.AuthorsHauge;Elisabet,Moe;CarlErik,Eikebrokk;TomR,Olsen;DagH.andBraadland;FrodeRapportProjectreportnumber48/2002ISSN-nummer0808-5544PrintedEdgarHøgfeldt,4626KristiansandPrice200NOK.InformationPublisherAgderResearchServiceboks415,[e-mail]:Weareattheendofwhatforushasbeenaveryinterestingproject,andwouldliketothankforthegoodco-operationwithourSpanish,FinnishandScottishpartners.Throughtheprojectwehavebecomeawareofourdiffer-encesintermsofbackground,stakeholdersandcompetenciesandwebelievewehavebeenabletotakeadvantageofthedifferencesandthroughthishavemanagedtodoabetterjobthaneachofuscouldhavemanagedonourown,wehavelearntfromworkingtogether.WewouldalsoliketothanktheLeonardodaVinciprogramme,EU-commissionforallowingustodothisproject,ithasstimulatedourresearchandthroughthiswehavebeenabletodevelopourcompetencefurtherandhencebeenabletodosimilarprojects.Wealsohopewehavebeenabletodeliversomethingtotheacademicfieldandfieldofe-business,wehavebeenabletopublishanumberofscientificpapersandtheprojecthasstimu-latedquiteaninterestinNorway.AgderforskningiiiContentsPREFACE:.................................................................................................ICONTENTS..............................................................................................IIILISTOFTABLES:......................................................................................IVLISTOFFIGURES:.....................................................................................IVABSTRACT:..............................................................................................11SMENEEDSFORE-BUSINESSANDICTCOMPETENCE...........................42CONCEPTUALBASISOFTHESTUDY......................................................62.1Valuecreationine-business:Concepts........................................62.2Theconceptualmodel:Modeldevelopment...............................123LOGICOFINQUIRY...........................................................................173.1SurveyonSMEusersofe-businesssolutions.............................173.2Surveyonsuppliersofe-businesssolutions...............................193.3Methodologicalchallenges.......................................................194USERSANDTRAININGSUPPLIERSOFE-BUSINESSSOLUTIONSINTHREECOUNTRIES............................................................................................204.1Usersofe-businesssolutions....................................................204.2Suppliersofe-businesssolutions...............................................245USERS’E-BUSINESSCOMPETENCEANDSUCCESS................................265.1Researchmodelandhypothesis................................................265.2Generalresults.........................................................................275.3Theroleofthedifferentcompetencies......................................285.4Driversofe-businesssuccess...................................................315.5Resultsforthedifferentcountriesandindustries........................365.6Summingup:competenciesande-businesssuccess...................376COMPETENCEOFFERED....................................................................386.1E-businesstrainersandcompetenceoffered..............................386.2SMEsknowledgeofe-businesstrainers....................................416.3Competenciessupplied.............................................................426.4Discussiononcompetencegap.................................................437SUMMINGUPCONCLUSIONS..............................................................457.1Projectgoalandresearchquestion.............................................457.2Gapdiscussion.........................................................................46REFERENCES..........................................................................................48AgderforskningivListoftables:Table2.1ApproachestothestudyofIScompetence..............................9Table3.1Numberofplannedinterviewsbycountryandindustry..........18Table4.1Enterprisestudiedbycountryandindustrysector:..................20Table4.2Numbersofenterprises,sizeandcountry...............................24Table5.1Successinthedriversfore-business.....................................36Table6.1Perceptionsofcustomers......................................................41Table6.2Degreeofcompetencesupply...............................................42Listoffigures:Figure2.1Theconceptualmodel..........................................................12Figure4.1Numberofenterprisesusingthedifferente-businessservices.21Figure4.2Enterprisesuseofe-business................................