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DeniseZarayaFebruary15th,2011BehrPaintThefastegrowingHnetwork…grown43sinceJan.yerold3418-344Ma5-yearoldearol-64y.9MHome&GardenenthusiaststhanjustabouteveryoneHowcanImakesureenoughofmycustomersareseeingmyads?No2BetterHomes&GardensShelterpop46%3.3MDEMOGRAPHICSGENDER54%Female7.3MAGEds2sHOUSEHOLDINCOME$25-$50k3M$50-$100k2.1M$100k+2.2MReachingMore445s1.8MSource:comScoreMediaMetrix&PlanMetrix,March201110.6MillionUniqueVisitorsinourNetworkCOMPETITIVEADVANTAGEDIYNetwork1.8MAbout.comH&G2.5M2.5MDoItYourself.com2.6MHGTV2.7MiVillageH&G6MeHowH&G6.8MMODERNLIVINGMEDIAHavenHomeMedia8.8M10.6M11.9Mst&Gwe’ve%2010!OurMedianAgeis39!3HeavySpendersinRemodeling1.8M11.8M1.7M.8M.5M.2M.2M.3MReplacedPlumbingFixtures1.4M9.3M1.1M1.1M.3M.2M.2M.4MPaintedInteriororExterior3.3M23.9M2.9M1.6M.8M.8M.4M1MRemodeledKitchenorBath1.6M12.2M1.6M1.2M.5M.01M.2M.5MInstalledFlooring1.1M7.5M1M.06M.4M..2M.3MBoughtAppliances1.9M21.7M1.6M.9M.9M.4M.3M.8MBoughtFurniture1.2M16.5M1.2M.5M.4M244.3M.5MHomeandGardenEnthusiastsintherightenvironments!HomeandGardenReachingMoreNoSource:comScorePlanMetrix,Nov.2HowcanImakesureenoughofmycustomersareseeingmyads?Home&Gardenadvertisersneedanswered…TheTop5QuestionsTimingiseverythinginthisbusiness.Iwanttoensuremybrandisinthebestpossiblemediaenvironments.Canyoutellmewheremyadsarerunning?Idon’twantmycompetitorstohaveanedge…HowcanIensuremycustomersengagewithme,andnotthecompetition?4Iwanttointeractwithmycustomerswheretheywillbemostreceptive.HowcanIengagewithmycustomersonmorethanjustDisplay?IwanttoknowifmycampaignisHowdoIknowifmyadsarebeingeffective?HowcanImaximizemyreachtoin-marketconsumers?NoNoNoworking?NoNoQuestion15Timingiseverythinginthisbusiness.HowcanImaximizemyreachtoin-marketconsumers?NoSearched3.2MJustpurchased.5M6HowcanImaximizemyreachtoin-marketconsumers?NoWemakesureyouradsgetinfrontofyouraudienceTargetedSolutionsRecommendationsforBehrWebelievetheseattributesmakeuppotentialBehrcustomers!Andwereachmillionsof‘em.Moms3.6MNewlyweds2.3MLoves4.1MRemodelinggoodsonlineforhomehouse*comScorePlanMetrix,Dec.‘10GranularTargetingvModernLiv46%morereachbathremodelers88%morereachkitchRightwhereyouwantthemReachhomeenthusiastswhilethey’reinprojectplanningmodeandareseekinginformation,tips&ideasontheirproject.PremiumPlacementsAlignyourbrandwithcontentspecifictoKitchenRemodeling&BathRemodelingwithafocusonFaucetcontentProject-basedTargeting7Reachin-markethomeenthusiastsHowcanImaximizemyreachtoin-marketconsumers?NoingislikelytoroomandlikelytoenremodelersLivingRoomBathroomRecommendationsforBehrPaint-projectscomeinallshapesandsizes.Luckily,sodoesouraudience!vFurnitureRefinishingOutdoorSidingDeckRemodeling8HowcanImaximizemyreachtoin-marketconsumers?NoUsingtherightdatatofindyouraudienceFindingyourcustomers…Requiresmakingintelligentdecisionswithmassiveamountsofdata.Weblendourproprietarydatawiththebest3rdpartyproviderstomakecompletecustomerprofiles.RecommendationsforBehrWhenyouusedatatoasktherightquestionsaboutyouraudience,youcangetinformedanswersaboutyouraudience.AUDIENCEATTRIBUTESSearchedforHomeGoodsOnline.....3.5M–120IndexRecentlyboughtHomeGoodsinStore....5M–111IndexHomeRemodelingProjectLastYear.....4.6M–150IndexOwnaHome.........................6.7M–123IndexLikelytohaveababy..................1M–115IndexConsiderthemselvesstylish.............2.5M–110Index*comScorePlanMetrix,March2011AudienceTargeting3.1MillionMotivatedMomsontheModernLiving9Canyoutellmewheremyadsarerunning?NoQuestion2Iwanttoensuremybrandisinthebestpossiblemediaenvironments.vvNo10WekeeponlythehighestqualitypublishersinournetworkPremiumPlacementsWhereyouareonthepageisasimportantashowmuch.Ourpublishersareselectedfortheirabilitytoprovideadvertisersprimerealestate.Wemakesureyou’readsaren’tburiedwherenoonewillseethem!EndemicHome&GardenSitesTransparencyismorethanasitelisttous.Weworkwithouradvertiserstodeterminethebestplacementsforyourcampaignobjectivesandwith3rdpartyverificationcompaniestogiveyouthepeaceofmindyoudeserve.OnlytheBestHand-SelectedwithLoveYourbrandisimportanttous.That’swhywehand-selected50publishersforrelevancy,qualityandaudiencecomposition.We’vemadeaconsciousdecisiontolimitournetwork’ssizesowecanguaranteequality.Canyoutellmewheremyadsarerunning?11Idon’twantmycompetitorstohaveanedge…HowcanIensuremycustomersengagewithme,andnotthecompetition?NoQuestion3ExclusiveSponsorshipsyoucan’tgetanywhereelseHowcanIensuremycustomersengagewithme,andnotthecompetition?No12vGettinganEdgeBeloudwhenyouneeditmostCreatehighimpact,highvisibilitycampaignsduringseasonalpromotions,productlaunchesandmorewithexclusiveinventoryopportunitiesonhighlyrelevantsites.RoadblocksSponsorshipsNetblastsContentTakeovers100%ShareofVoiceNeedtomakesureyourbrandorproductisseen,andnotthecompetition?Withour100%SOVprograms,ownyouraudience,andshutoutthecompetition.SOVRECOMMENDATIONSTop5H&GSiteWithTimCarterWithJamieMooreDaveVandervort13Iwanttointeractwithmycustomerswherethey’llbethemostreceptive…HowcanIengagewithmycustomersonmorethanjustDisplay?NoQuestion4vGuidecustomersthroughaseriesofquestionstohelpthemfindandpurchaseth