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TheEmbarcaderoROMADesignGroupSMWMArchitectureUrbanDesign+PlanningPageandTurnbillOlinPartnershipClients:TheBayConservationandDevelopmentCommissionThePortofSanFranciscoTheStateLandCommissionManagedby:ThePortofSanFranciscoQuionaBryantandMarkDonofrioSanFrancisco,CaliforniaContextSanFrancisco,CATheEmbarcadero_SanFrancisco,CAContextLandUseTheEmbarcadero_SanFrancisco,CAContextGeneralProgrammaticalElementsTheEmbarcadero_SanFrancisco,CATimelineEmbarcaderoFreeway1951)TheSanFranciscoCityPlanningCommissionadoptsthelandmark“TrafficwaysPlan”toconstructanextensivenetworkoffreeways.1957)ConstructionoftheEmbarcadero—anelevated,double-deckerconcretefreeway—begins.1959)Projecthaltedwhen97differentSanFranciscoorganizationsandcoalitionsopposefurtherfreewayconstruction.Lessthan50%ofthefreewayiscomplete.1967)MayorJosephAliototakesofficeandcallsforthedemolitionofthefreeway.1980)AnamendmentisaddedtoSanFrancisco’smasterplanrecommendingthedemolitionofthefreeway;the1980NortheasternWaterfrontPlaniscreated.1985)BoardofSupervisorsgivestentativeapprovaltoplansforasweepingdevelopmentofthewaterfront.Totalcostestimateis171million,10ofwhichissetforhighwaydemolition.Planmustbeapprovedbystateofficials.1986)Votersrejectaballotmeasuretoimplementplan.TheEmbarcadero_SanFrancisco,CATimelineEmbarcaderoWaterfront1989)LomaPrietaEarthquakeseverelydamagesfreeway1991)Freewaydemolished1994)HerbCaen’sWayCompleted1997)WaterfrontLandUsePlanbythePortCommissionsetsstageforfuturepublic-privatedevelopmentinitiatives2000)EmbarcaderoPlaza,pedestrianpromenade,andassociatedtransitstopcompleted2001)Ferryterminalcompleted2003)FerryBuildingrestored;RinconParkopenstopublicTheEmbarcadero_SanFrancisco,CAKeyChallengesandConstraintsTheEmbarcadero_SanFrancisco,CA--Designingaboulevardthatcouldreplaceafreeway--ConnectingtheiconicFerryBuildingtothecity--Reinterpretingthewaterfrontinmodernterms--Increasingactivityanddiversityofuse--Providingopenspaceforpublicuse--Linkingcommuterswithferrytraffic--PreservinghistoricpiersKeyStakeHoldersandParticipants--ThePortCommission--RecreationandParkCommission--PlanningCommission--ArtsCommission--BoardofSupervisorsfortheCityandCountyofSanFrancisco--Citizengroups--MayorsTheEmbarcadero_SanFrancisco,CADesignandAccessGoals--OpenSpacewaterfrontopenspace--UniqueCharacterarchitectural/maritimeimprovementsconnectionwithadjacentneighborhoodTheEmbarcadero_SanFrancisco,CA--MajorCityStreetviewstoBay,historicbuilding,orsignificantarchitecturalreference--UsesthatAttractPeoplemaritime,cultural,commercial,civicpotentialusesthatactivatesitepromotionofpublicrecreationPlacesofInterestDesignProjectsFinishedProjects1.SBCPark5.GAPTower6.RinconPark7.HotelVitale8.FerryBuilding9.Pier113.Pier45TheEmbarcadero_SanFrancisco,CAUnderConstruction3.Pier30-3210.Piers1½,3and5OntheDrawingBoards2.BrannanStreetWharf4.InternationalMuseumofWomen11.Hotel12.Piers27-31PlaceQualitiesTheEmbarcadero_SanFrancisco,CA--HistoricFerrybuilding--Farmer’sMarket--RenovatedPiers--HerbCaen’spromenade--EmbarcaderoPlaza,VaillancourtFountain,andlightcannons--RinconParkandCupid’sSpan.--HistoricStreetCars--Palmtreeboulevard--Transportationshelters.--Decoratedtrolleysheds--Acornstylestreetlamps,andfauxcobblestone--Historicmarkers,informationalpylons,andsculpturalsignage--GlassribbonsProgramElementsWaterfrontOpenSpaceUniqueCharacterMajorCityStreetUsesthatAttractPeopleTheEmbarcadero_SanFrancisco,CARinconPark,Cupid’sSpanFerryBuildingVaillancourtFountainNDemolishedfreewayonceranfromHarrisonSt.toBroadwayProgramElementsRinconParkTheEmbarcadero_SanFrancisco,CACupid'sSpanbyClaesOldenburgandCoosjevanBruggen,wasbuiltin2003alongtheRinconParkarea.ResemblingCupid'sbowandarrowwiththearrowimplantedintheground,thestatuesymbolizestheplacewhereTonyBennettlefthisheart.RinconParkandCupid'sSpanwiththeSanFranciscoskylineandTheEmbarcaderointhebackgroundProgramElementsFerryBuildingTheEmbarcadero_SanFrancisco,CA73,000-square-footgraniteislandplaza•CanaryIslandpalms,Londonplanetrees•DividesEmbarcaderotrafficintothreelanesineachdirection(+bikelane)TwotracksfortheMunicipalRailway'sbusyTheFerryBuildingisaterminalforferriesthattravelacrosstheSanFranciscoBayandashoppingcenterVaillancourtFountainProgramElementsHistoricalConnectionsTheEmbarcadero_SanFrancisco,CA“TheSanFranciscoBayTrail,a400milesnetwork,providespublicaccesstotheBayShorelinenotpossiblesincebeforetheGoldRush…Over90%oftheBay’sWetlandshavebeenlost…”KeyIssuesTheEmbarcadero_SanFrancisco,CA--Caltransfearedthattheboulevardwouldnotbeabletoaccommodatethelargevolumeoftraffic.Instead,theagencywantedtorepairthedamagedfreeway.--MerchantsofChinatown,Fisherman’sWharf,andNorthBeachresisteddemolition.--SanFranciscoresidentsvoteddownameasuretoredevelopthewaterfront.--Somearguedthatthewaterfrontprojectwasanotherschemetobenefitthewealthy.SuccessesandFailuresTheEmbarcadero_SanFrancisco,CA--Openedupwaterfronttomultiplestakeholders--Gotridofaneyesore--Controlledtrafficflowwithoutafreeway--Adaptivereusedandinterpretedhistoricfabric--Balancestrafficcorridormovementwithasenseofplace--Madewaterfront