2005.12英语四级真题

2005年12月英语四级真题及其答案PartIListeningComprehension(20minutes)PartIIReadingcomprehension(35minutes)PassageOneQuestions21to25arebasedonthefollowingpassageJustfiveone-hundredthsofaninchthick,lightgoldenincolorandwithaperfect“saddlecurl,”theLay’spotatochipseemsanunlikelyweaponforglobaldomination.Butitsmaker.Frito-Lay.Thinksotherwise.”Potatochipsareasnackfoodfortheworld,”saidSalmanAmin,thecompany’sheadofglobalmarketing.AminbelievesthereisnocorneroftheworldthatcanresistthecharmsofaFrito-Laypotatochip.Frito-LayisthebiggestsnackmakerinAmerica.ownedbyPepsiCo.Andaccountsforoverhalfoftheparentcompany’s$3billionannualprofits.ButtheU.S.snackfoodmarketislargelysaturated,andtogrow.thecompanyhastolookoverseas.Itsstrategyrestsontwobeliefs:firstaglobalproductofferseconomiesofscalewithwhichlocalbrandscannotcompete.Andsecond,consumersinthe21stcenturyaredrawnto“global”asaconcept.”Global”doesnotmeanproductsthatareconsciouslyidentifiedasAmerican,butonesthanconsumes-especiallyyoungpeople-seeaspartofamodem,innovative(创新的)worldinwhichpeoplearelinkedacrossculturesbysharedbeliefsandtastes.PotatochipsareanAmericaninvention,butmostChinese,forinstance,donotknowthanFrito-LayisanAmericancompany.Instead,Riskey,thecompany’sresearchanddevelopmenthead,wouldhopetheyassociatethebrandwiththenewworldofglobalcommunicationsandbusiness.Withbrandperceptionacrucialfactor,RiskeyorderedaredesignoftheFrito-Laylogo(标识).Thelogo,alongwiththecompany’slong-heldmarketingimageofthe“irresistibility”ofitschips.wouldhelpfacilitatethecompany’sglobalexpansion.TheexecutivesacknowledgethattheytrytoswingnationaleatinghabitstoafoodcreatedinAmerica,buttheydenythatamountstoeconomicimperialism.Rater,theyseeFrito-Layasspreadingthebenefitsoffreeenterpriseacrosstheworld.“We’remakingproductsinthosecountries,we’readaptingthemtothetastesofthosecountries,buildingbusinessesandemployingpeopleandchanginglives,”saidSteveReinemund,PepsiCo’schiefexecutive.21.ItisthebeliefofFrito-Lay’sheadofglobalmarkingthat_____.A)PotatochipscanhardlybeusedasaweapontodominatetheworldmarketB)Theircompanymustfindnewwaystopromotedomesticsales.C)Thelightgoldencolorenhancesthecharmoftheircompany’spotatochipsD)Peopletheworldoverenjoyeatingtheircompany’spotatochips22.WhatdowelearnaboutFrito-LayfromParagraph2?A)Itsproductsusetobepopularamongoverseasconsumers.B)Itsexpansionhascausedfiercecompetitioninthesnackmarker.C)Itgiveshalfofitsannualprofitstoitsparentcompany.D)Itneedstoturntothewordmarketfordevelopment.23.OneoftheassumptionsonwhichFrito-Laybasesitsdevelopmentstrategyisthat_____.A)consumersworldwidetodayareattractedbyglobalbrandsB)localbrandscannotcompetesuccessfullywithAmericanbrandsC)productssuitingChineseconsumers’needsbringmoreprofitsD)productsidentifiedasAmericanwillhavepromisingmarketvalue24.WhydidRiskeyhavetheFrito-Laylogoredesigned?A)Tosuitchangingtastesofyoungconsumers.B)Topromotethecompany’sstrategyofglobalization.C)Tochangethecompany’slong-heldmarketingimage.D)TocompetewithotherAmericanchipproducers.25.Frito-Lay’sexecutivesclaimthatthepromotingofAmericanfoodintheinternationalmarket_____.A)won’taffecttheeatinghabitsofthelocalpeopleB)willleadtoeconomicimperialismC)willbeintheinterestofthelocalpeopleD)won’tspoilthetasteoftheirchipsPassageTwoQuestion26to30arebasedonthefollowingpassage.IncommunitiesnorthofDenver,residentsarepitchingintohelpteachersandadministratorsastheVrainschoolDistricttriestosolvea$13.8millionbudgetshortageblamedonmismanagement.”We’reworriedaboutourteachersandprincipals,andwereallydon’twanttolosethembecauseofthis,”oneparentsail.“Ifwecanhelpeasetheirfinancialburden,wewill.”Teachersaregrateful,butknowitmaybeyearsbeforethedistrictissolvent(有综合能力的).Theyfeelreallygoodabouttheparentsupport,buttheyrealizeit’simpossibleforthentosolvethisproblem.The22,000-studentdistrictdiscoveredtheshortagelastmonth.“It’sextraordinary.Nobodywouldhaveimaginedsomethinghappeninglikethisatthislevel,”saidStateTreasurerMikeCoffman.Coffmananddistrictofficialslastweekagreedonastateemergencyplanfreeingypa$9.8millionloanthatenabledthepayroll(工资单)tobemetfor2,700teachersandstaffintimefortheholidays.Districtofficialsalsotook$1.7millionfromstudent-activityaccountsits38schools.AtCoffman’srequest,theDistrictAttorneyhasbeguninvestigatingthedistrict’sfinances.CoffmansayshewantstoknowwhetherdistrictofficialshidthebudgetshortageuntilaftertheNovemberelection.,whenvotersapproveda$212millionbondissueforschools.InFrederick,students’parentsarebuyingclassroomsuppliesandofferingtopayforgroceriesandutilitiestokeepfirst-yearteachersandprincipalsintheirjobs.Some$36,000hasbeenraisedindonationsfromSafeway.AChevroletdealershipdonated$10,000andforgavethedistrict’s$10,750billforrentingthedrivereducatingcars.IBMcontributed4,500packsofpaper.“Weemploythousandsofpeopleinthiscommunity,”saidMitchCarson,ahospitalchiefexecutive,whohelpedraisefunds.“Wehavechildrenintheschool,andweseehowtheycouldbeaffected.”AtCreekHighSchool,threestudentsstartedawebsitethatdisplaysnewspaperarticles,districtinformationandanemailforum(论坛)。“Rumorsaboutwhat’shappeningtothedis