中国通信设备制造企业战略管理研究

华中科技大学硕士学位论文中国通信设备制造企业战略管理研究姓名：李志申请学位级别：硕士专业：工商管理指导教师：胡斌20061024ISWOTSWOTSWOT3SWOTIIAbstractThetheoryofstrategicmanagementandtheSWOTanalysismethodareusedtoanalyzeandresearchthetypicaldomesticcommunicationfacilitymanufacturerunderitsdevelopingandcondition.Themodeofstrategicmanagementisdesignedanditsimplementisperformed.Firstly,thedevelopingstatusofdomesticcommunicationfacilitymanufacturerandtheconditionofstrategicmanagementinenterpriseareintroduced.Themainmethodandmatterofthisresearcharepresent.Secondly,thetheoryandmethodofmodernenterprisestrategicmanagementarediscussed,suchasthemodeofthestrategicmanagementthemodelofthedevelopingstrategicofenterpriseandtheSWOTanalysismethod.Thirdly,HuaWei,ZTEandtheFiberHomearechosenasthetypicalenterprises.Theexplorationofthedevelopmentcoursesandtheexistingconditionofthethreeenterprisesareintroduceddetailedly.TheSWOTanalysismethodisusedandthestrategicmanagementtheoryineverydevelopingphaseofthethreeenterprisesisstudied.Bythisway,thedevelopmentdifferenceofeachcompanyineverydevelopingphaseisunderstood.Afterthat,everystrategicofthethreecompaniesbythemodeofthedevelopingstrategyofenterpriseissummarized.Thentherightpatternofthestrategicmanagementfordomesticcommunicationfacilitymanufacturersisobtained.Thesuggestiontothedevelopingoftheseenterprisesismade.Intheend,theresearchesofthisdissertationareoverviewed.Theshortageandfurtherresearchesofthisdissertationaregiven.KeyWords:CommunicationfacilitymanufacturersStrategicmanagementSWOTanalysismethodHierarchicalmodelofstrategy()111.180Internet20NGN21.220TD-SCDMA200543570%2005[1]20CDMA2005215.759,11.943,2005[1]8086398[2]1031.320,[3,4]1.4SWOT41.53959620002001522.12.1.120192020302070[5,6][7][8]StrategicManagementProcess6[9]2.1.2[10][11][12]790[13]8090,9520002.2,,,[14]2.2.1,8,[15].C.K.,,,[16]2.2.2,,[17],[18],,,,,,,[19]200092.2.3,,,[20],.,,,,,.,,,,,(),[21]2.3[22][23]102.3.1,[24],,,,,,,,,,,,,,,,,,,,?,,,,2.3.2,,,,,11,[25],,,,,:,,:,,,,.:(1)(2)(3)2.3.3.,[26]..,,,,,,,,[27],,,,,SBU,,[28]12,,,,,,,,[29]2.3.4(1)2.1[30,31,32]132.4SWOTSWOTSWOT2.4.1SWOTSWOT.SWOT2080.SWOTSWOTSWOTSWOTSWOT2060SWOTSWOT14SWOTSWOTSWOTSWOTSWOTSWOT2.4.2SWOTSWOTSWOT1533.1803.251.94%21.16%31.41%33.33%22.22%44.45%2005215.759,11.943200543570%1670.49%80%200515203.2.1119846911985691198666819871991ZX500A1991300200019923001993691300ZXJ200018%17199521944198219879210001988HAX19901991HJD48HJD48JK10001992C&C0819932000C&C0819934.11994,708199919741976198620%,51990,199044718199419945.51995SWOT3.13.1SWOT801988943.21994825.48005001300212209236916911993369119971093954213.2.2119961997111999ZTE189199973.8GSM900/180019992000102631995132619955ISO90019526211996221996HAY1996199719971999IBMHayGroupPricewaterhouseCoopersFraunhoferGesellschaft20002202627160002320001995199919991210200011ERP20004019952000SWOT3.3233.3SWOTSWOT19951993DWDMCDMA199519992420003.4200022010240CDMA1600095001300211995CDMA25199529898[32][33]95199980%,3269619981210199980%4199580020001600027199520009000950019993.2.2120002001200150001611010CDMA2002CDMA15.7CDMA200210CDMA2003902003,251.92834.1%200311ITUFuturecom2004200411562200125520022212001CTMS4020013G20032004NGN13%ADSL32.9%2001-200332%20018800A2003,2001200020032005429FTTHFTTHFTTHFTTHFTTHSWOT3.53.5SWOTCDMASWOTCDMA304.63.6200545321525CDMA160009500165010%20%2120003G3GCDMAGSMCDMA31CDMA2001CDMA10%15%2002PHS20022003802003CDMA3G20002001200120052000EPONADSL3GFTTH2005FTTHFTTHADSL3GNECNEC200150320052001322219020002005200002,200020022002200215%8%32000332003IPDISC()CMM20026200111826265ERP20020219992001434354207[34][35]202001364.14.1.111ab22,371[36]2ab3312ab3384.1.24.14.24.34.1395.2405.3CDMAIBM50%4.241[37,38]1[39,40]199520002[39][41,42]2000CDMA42CDMACDMACDMA[43][44,45]NGN3GFTTH4355.1SWOT5.220444546[1].50[J].,2005,12:20-22[2].[J].,1995,6:32-35[3]·.[M]..:,1997[4]ChandlerAD.StrategyandStructureCambridge[M].MITPress,NewYork:Doubleday,1966[5]FergusonT,DeephouseD,FergusonW.DostrategicGroupsDifferingReputation[J].StrategicManagementJournal,2000,21:1195-1214.[6]·.[M].:,2004[7],.[J].,1999,3:45-47[8],.[M].:,2003[9]PorterME.CompetitiveStrategy[M].NewYork:FreePress,1980[10],.[J].,2001,2:33[11]·..—[M].,2002[12]PorterME.FromCompetitiveAdvantagetoCorporateStrategy[M].HarvardBusinessReview,1987,5-6:53-65[13].[M].:,2000[14]PorterME.WhatIsStrategy[M].HarvardBusinessReview,1988,11-12:61-78[15]·.[M].:,2003[16]·,·.[M].:,2002[17]·,··.[M].:,199147[18]GulatietcR.StrategicNetworks[J],StrategicManagementjournal,2000,3:48-56[19]PorterME.CompetitiveAdvantage[M].NewYork:FreePress1985[20].—[M].,2002[21],.[J].,2005,6:10-12[22]·,·.[M].:,2002[23],.[J].,2005,9:62-65[24]OhmaeK.TheMindofTheStrategist[M].NewYork:McGraw-Hill,1982[25]KotlerP.PrinciplesofMarketing[M].NewYork:PrenticeHall,2001[26]·.(9)[M].,1999[27].[M].:,2004[28].—[M].:,1999[29]GaryHC,PrahaladK.TheCoreCompetenceofTheCorporation[J],HarvardBusinessReview,1990,5-6:42-58[30]TeeceectDJ.DynamicCapabilitiesandStrategicManagement[J],StrategicManagementJournal,1997,9:7[31].[J].,2006,9:22-26[32].—[J].,2006,8:18-20[33]·..:,2005[34],.[J].,2003,10[35].[J].,2000,3:23-2548[36],.[M].:,1991[37