外国封面设计师的演讲稿――不得不学的PPT设计参考

Page1Page2Page3Andtwitteringtoo+4let’sstarthere.Page5youareunique.Page6isyourblog?Page7Auniqueblogismorelikelytosucceed…Reason#5(whyreadersunsubscribe)ToomanypoststhatIseeelsewhere(Redundant,RepeatedorRecycledNews)~Source:ProBlogger,34reasonswhyreadersunsubscribefromyourblogPage8Success=narrowingthegapAgreatblogexperiencecombinesexcellentcontentwithconversation+stimulation.Attheendoftheday,itshouldconnectcuratorwithcommunity.youPage9blogs+brandsPage10Whatkindofbrandwouldyouwanttobe?Page11Howaboutthese…Page12doyouhaveblogbrand?Page13Areyoubloggingorrepresentingyourpersonal++brand?Page14howtodesignabetterblogexperience.Page15The4C’sofbloggingPage16CommunityInvestYourcommunitywillonlybeasgoodastheamountofeffortyouputintocultivatingone.Getinvolved.ListenIt’snotaboutrespondingtoeverysinglecomment—butitisaboutlisteningandfacilitating.CultivateGiveyourcommunitysomethingtothinkabout.Asktheiropinions.Don’tprovidealloftheanswers—letthemfillintheblanks.Page17Example:includingyourcommunityPage18ConsistencyFindDon’tknowifyou’ve“foundyourvoice”?Thenyouhaven’t.You’llknowthemomentyoudo.Andwhenithappens—speakup.WriteTalkaboutthethingsyoucareabout.Betruetoyourself.ExperimentTheBeatlesexperimentedandevolved,yettheywerestilltheoneandonlyBeatles.Experiment—justdoitconsistently.Page19Example:sometimesindustry,sometimeslifesometimes…andothertimes…Whateverthetopic—thevoiceshouldbeconsistentPage20ClaritySeeYouneedto“see”whereyouwanttogoevenifyoudon’tknowhowtogetthere.Havingadefinitivevisioniseverything.CommunicateYourcommunicationandconversationshouldbeclearandarticulate.Ramblingdoesn’tmakeforgoodconversation.VisionvisionaryDon’tletthewordvisionscareyouoff.Itdoesn’tmeanyouneedtobeagenius—youjustneedtokeepyoureyesontheroad.Page21Example:claritycombinesvisionwithagility“Logic+EmotionexistsattheintersectionofMarketing,BrandEngagement+ExperienceDesign—wherepassiveconsumersbecomeactiveparticipants.”Page22ContentFrameYourcontentwillbeasuniqueasthewayyouframeit.Don’tjustreport—haveopinionsandseektheopinionsofothers.SharePeoplearehungryforknowledgeand“know-how”.Ifyouknowsomething,shareit.ServeMakenomistake.Youareintheserviceindustry.Ifyourcontentoffersnovalue—neitherdoyou.Page23Example:aggregatingcontentPage24onemorething…Page25StopcallingyourselfabloggerPage26FindyourpassionPage27Bloggersareone-dimensional.Peoplearen’t.Page28letyourpassionshapeyourblogPage29MypassionfordesignhelpsmecreateauniqueblogexperienceDesignisn’tjustaboutmakingsomethingpretty.Designisaboutcreativeproblemsolving.Everythingisdesigned.Marketersneeddesign.Marketersneedgooddesign.Gooddesigndoesn’talwaysneedmarketing.Page30YouPassionConversationRelationshipsAffinityDon’tbeablogger—beaconversationarchitectPage31Dialogueisfuelingthe“conversationeconomy”Page32andaffinitykeepspeoplecomingbackPage33Peoplewilltalkaboutauniqueblogexperience.Andcomebackformore.Page34…becausegoodexperiencesmakepeoplehappy.Credit:AdrianLaiPage35soundfamiliar?Page36Let’stalk.