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BusinessResearchProjectHewlettPackardHPsearchI’mfeelingluckyCorporateProfileCorporateProfileHewlettPackardIntroductionofHewlett-PackardBoardStructure&CommitteeCompositionManagementStructureCorporateCulture&ObjectivesCorporateSocialResponsibilityCorporateProfileBeginningNowGaragePaloAlto,California,USABillHewlett&DavePackardInitialinvestment:$538MarketCap;$55BillionProduct:AudiooscillatorProducts:Technologyproducts,software,solutionsandservicesKeycompetitors:IBM,Dell,AccentureCompanyBoardStructure&CommitteeCompositionPresident&CEOMargaretC.WhitmanChairmanRaymondJ.LaneManagementStructureSeetheManagementStructureCorporateSharedValue&ObjectivesCorporateShardValuePassionforcustomersTrustandrespectforindividuals(Employees)Achievementandcontribution.ResultsthroughteamworkSpeedandagilityMeaningfulinnovationUncompromisingintegrity(Consumers)CorporateObjectivesCustomerloyaltyProfitGrowthMarketleadershipCommitmenttoemployeesLeadershipcapabilityGlobalcitizenshipCorporateSocialResponsibility(CSR)Combineindividuals’goalswithcorporateobjectivesProvidechancetopromoteOfferfairtrainingopportunitiesProvidehighqualityproductsBehonestindealings.EnvironmentalfriendlyproductsReuseandrecycleproductsHealth,Education,EmployeevolunteerismStaffsConsumersCommunityEnvironmentFinancialStatementAnalysisFinancialStatementAnalysisBalanceSheetIncomeStatementCashFlowBalanceSheetTotalAssets:$129,517.00millionTotalLiabilities$90,892.00millionTotalStockholders'Equity:$38,625.00millionAcquisitionyearNameofthecompanycost20103comCorporation$3.3BillionPalmInc.$1.8BillionOthernineacquisitions2011AutonomyCorp$11.7BillionAhealthyshort-termsolvency.Butdeteriorationinrecentyears.Long-termdebtincreased48%in2011CreditRating:A→BBB+ThecompanyshouldmakeabalancebetweeninvestmentsandsolvencyBalanceSheetOperatingEfficiencyTheoperatingefficiencyremainsstableButneedstobeimprovedIncomeStatementGrowthofoperatingexpensesPersonalSystemsGroupHPServicesCashFlowInflowOutflowMarketingStrategyMarketingStrategyPositioning,Product,Pricing&PromotionStrategyAdaptationforChineseMarketCompetitiveCompetencies&CompetitorsInternationalBusinessStrategiesPositioningStrategyProductStrategyPricingStrategyPromotionStrategyPast：HardwareproducerNow：E-businessleaderinE-commerce.PricingbytheresearchtotheconsumersPricingflexiblywithmorediscountsUsingattractiveadvertisementstorebuildthebrandimageAdaptationforChineseMarketInthe1990’sVitaluserslikegovernmentofficersandlargecompaniesFrom1997’sMarketingexpansionandtheestablishmentofCooperateAccountRepresentativeTeamNowFocusontheChinesemarketandmoreinvestmentsareexpectedCompetitiveCompetencies&CompetitorsCompetitivecompetenciesExcellentabilitytoresearchanddevelopMarketleaderforprintersLargenumberofconsumersandprofessionalemployeesCreativityEstablishmentoftheglobalservicedepartmentCompetitorsHardware:PCsandServers---DellITServices---IBMConsulting---AccentureCompanyPrintingandImaging---NoneInternationalBusinessGreatpotentialmarketindevelopingcountriesExpansionAdaptationCreationHumanResourcesIssuesHumanResourcesIssuesRecruitmentandSelectionProgressTrainingBenefitsCross-CultureIssuesRecruitment&SelectionProgressEmployeeReferralsInternalSearchesAtthebestwayofboostingmorale,internalSearcheswillbeconsideredpriorityEmployeeReferralsarethebestwaytogetqualifiedcandidates.CampusInterviewJobFairAdvertisementPrivateEmploymentCampusInterviewisalwaysheldinTsinghuaandPekingUniversity.QualitiesthatHPfocusesonMrs.Wangsaidtousthatpositiveattitudecamefirstthenitwouldbecarefulandconscientious.HPCompanydoesnotprefersomeonewhooftenquitsandchangesjobsandthereisnobigdifferencebetweenundergraduatesandpostgraduatesbuttheattitudetowardworkingreallymakessense.PositiveAttitudeCarefulandConscientiousLoyaltyThereisalsospecialprogramforinternshipsandgradpositionSubmittingapplicationontheJobfairandCampusInterviewTotallyinEnglish(expectforsomespecialdepartment)IntroduceyourselfbrieflyandyourpresentjobRelatedquestionsaboutyourcurriculumvitaeandexperienceTechnicalquestionsrelatedtoyourfieldTherewillbefourinterviewsintheprocessFirstyouwillhaveafacetofaceinterviewwithaHRSecondyouwillhavealeaderlessdiscussionThirdyouwillhaveafacetofaceinterviewwith7-8managersFinallyyouwillhaveafacetofaceinterviewwithyourfuturemanagerIntroductionTraining&OrientationStandardOperatingProcedures(SOP)TrainingHPprovidesleadershiptrainingforallstandardsofemployeesEducationServicesWorldwideforbetterbusinessoutcomeSeethecoursesFlexibleBenefitsProgramRetirement&StockProgramTimeOffProgramsFlexibleWorkingTimeWinningWithWellnessProgramTrainingProgramInternalProgramTeamBuildingProgramBeFairandJusticetoallemployeesFlexiblespendingaccountsMedical,Dental,Vision,Life&AccidentInsurance