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1Thisdocumentwascreatedfortheexclusiveuseofourclients.Itisnotcompleteunlesssupportedbytheunderlyingdetailedanalysesandoralpresentation.ItmustnotbepassedontothirdpartiesexceptwiththeexplicitpriorconsentofRolandBerger&Partners.ContentPageA.Chapter??1.Subchapter??1.1Section??B.Chapter??1.Subchapter??1.1Section??C.Chapter??1.Subchapter??1.1Section??2多项水平列举标题标题标题Heading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•DetailsHeading•Details•Details•Details•Details标题标题标题•Details•Details•Details12343垂直多项列举。。。•……•……•…。。。•……•…。。。•……•……•……•…....................12344日程计划123456789101112Month1Month2Month3ActivitiesA.B.C.123456789101112Month1Month2Month3ActivitiesA.B.C.125项目列举2345Guidelines1Guidelines2Guidelines3Guidelines4Guidelines5Comments1Comments2Comments3Comments4Comments516三层、四层三角7五层（中心型）三角8三因素交叉............1239公共面积10四因素（一）11四因素（二）12四因素（三）1234Factor1Factor2Factor3Factor413四因素（四）——(3a–weighted)234Factor1Factor2Factor3Factor414四因素（五）(3b–dynamic)1234Factor1Factor2Factor3Factor4Fourdynamicfactors156因素变量16D.矩阵–因素对比关系17矩阵、表格（数据、变量的水平和垂直对比）123418专用矩阵类型——机会、威胁•…Opportunities•…Threats•…Opportunities•…Threats•…Opportunities•…ThreatsOpportunitiesThreats•…•…123419专用矩阵类型——正面与反面•…•…•…•…•…•…12320专用矩阵类型——矛盾23421专用矩阵类型——矛盾…•…•…22专用矩阵类型——冲突/紧张（一）•…•…23专用矩阵类型——冲突/紧张（二）•…•…24专用矩阵类型——bottomup/topdown(1)BOTTOMUPTOPDOWN•…•…25Specialtypesofmatrix–bottomup/topdown(2)BOTTOMUPTOPDOWN12•…•…26E.Process(1)–Factors,steps27Processes12328Process/phases12345……………Phase1Phase2Phase3•…•…•…Phase1Phase2Phase3•…•…•…Phase1Phase2Phase3•…•…•…123429问题表现…问题归纳…问题分析…30三层包含关系31Cycles(1)(colorpresentation)32Cycles(2)33Spirals(orthogonal)————螺旋1234Hurdles——跨栏35Resistance/obstacles————阻力125734636Filters————过滤12453637Changeofmindset/direction——行动指南，趋势123438Nodes/interfaces——界面,接触面14375689239Pressure——压力1240Increase/decrease————增加1234567841Varioustypesofbrackets(tobeusedinsteadofblockarrows)——不同类型的括号123456789101142F.Process2–Factors,impact——因素，影响43Consequences(1)————后果•...…•...…•...…•...…•...…•...…44Consequences(1a)————后果•...…•...…•...…•...…•...…•...…45Consequences(2)————后果…•……•……•……•…•…•…46Consequences(3)————后果...•…......•…...47Consequences(4)————后果...•…...•…...•…...•…1248Impact(3factors)——影响QUALITYTIMECOST49Impact(4and6factors))——影响50Impact(4factors))——影响Factor3Factor2Factor4Factor1Genericdescriptionofthe4factors51Impact(5factors))——影响Factor3Factor2Factor4Factor5Genericdescriptionofthe5factorsFactor152Impact(6factors))——影响内容Factor2Factor3Factor1Factor5Factor4Factor653Impact(7factors)——影响Factor3Genericdescriptionofthe7factorsFactor2Factor6Factor4Factor5Factor7Factor154Impact(8factors)——影响Factor3Genericdescriptionofthe8factorsFactor2Factor6Factor7Factor4Factor5Factor1Factor855第三12Impactandresult(1)——影响和结果56Impactandresult(2)——影响和结果5successfactors…57Action/reaction——行动…………………58G.Process3–Factors,interlinked——因素，相互关联59Action/reaction(1)——行动60Action/reaction(2)(transparent–colorpresentation)61Interaction——交互12362Jigsawpuzzle——拼图63Spiral——螺旋64DonotuseblockarrowsUsevariationsinstead12341234BackupBACKUPStufe1Stufe2Stufe3NewContentdesign–Keychangesregarding„lean,linear,literal…DonotuseshadingorbordersInstead,useunframedcoloredshapesinshadesofkeyblue,foremphasisonly…DonotuseovalsInstead,useAutoShapeswithcornerscompletelyroundedoffDonotusestickerswithlinesInstead,useuppercasestickers(13point),(keyblueshade1),positionedintheheaderareaDonotputnumbersincirclesInstead,puttheminsquares(keyblueshade1),whitelettering,boldIfboxesareused,65ThereareobviousdisadvantagestopositioningtextbehindgraphicsDonotpositiontextbehindgraphicsPositiontexttothesideofgraphicsinsteadArrowfunctioncanbeswitchedonandoff/positionedtothesideTextiseasytoreadifnotpositionedbehindgraphicsDonotusespeechbubblesInstead,useAutoShapes/callouts/thirdrow(youcanusethearrowfunction!)Donotusebigmulticoloredcartoons/ClipArtInstead,usepictograms(ifnotavailable:convertClipArttolinearmonochromeversions)DonotuseminiaturechartsasnavigatorsInstead,usemathematicalnavigators(keyblueshade1),whitelettering,bold,13point41234NewContentdesign–Keychangesregarding„lean,linear,literal66A.Chapterpage(afterchapterpoint:4spacebars)67•……•……Action/reaction——行动/反应……68Action/reaction——行动/反应69Action/reaction——行动/反应70Againstthetide/withthetide——反潮流/顺潮AgainstthetideWiththetide..................71Balance/imbalance——平衡•…•…72Balance/imbalance——平衡73Balance/imbalance——平衡•…•…74Chances/risks————机会/风险•…•………75Changeofdirection——改变方向力矩的方向变化76Circulation(2factors)——流通，因素………………………………………77Circulation(3factors))——流通，因素……………………………………………………78Circulation(4factors))——流通，因素…………………………………………………………………79Circulation(5factors))——流通，因素………………………………………………………………………………80Circulation(6factors))——流通，因素标题内容内容内容内容内容内容81Circulation(7factors))——流通，因素…………………………………………………………………………………………………………82Circulation(8factors))——流通，因素………………………………………………………………………………………………………………………83Clienttypes——客户类型$”Unsure”Hesitant”Successful”Hopeless”Drowning”StrugglingEnsuresurvivalinshorttermRestructuringorsearchforpartnersActivelyinitiatestructuralchangeGrowingandpositioningprojectSecurefutureStr