凡客诚品-英文介绍-电子商务有关

VanclisnotordinaryVANCL----overviewcompanyoverviewHistorywebsiteBrandfeaturesOperationfeaturesProfitmodelOperationmodelVANCL----MarketingMarketingchannelAdvertisingVANCL----MarketinginnovationVANCL----OpportunitiesandchallengesCompanyoverview:Name:vancl.comType:ECcompanyTime:10,2007Founder:Chennian•MainproductshoesMainproducthomewearaccessoriescosmeticAccordingtotheiresearch.cn(艾瑞咨询),1,2011-11,2011vanclrankedthefifthintheB2Cwebuserrankingaftertmall.com360buy.com,dangdang.comandjoyo.com.History：•06,2007preparedforthecompany•07，2007firstfinancing•10,2007websitesstartedtorun•12,2007thesecondfinancing•01,2008SAIF(软银赛富)invested10milliondollors,1000ordersperday•02,2008putadsoninternet,increaseto2000ordersperday•07,2008thethirdfinancing•06,2009createdthemarketofwomen'sdressandchildrenwear•09,2009crestedthemarketofcanvasshoes•03，2010wontheCreativeAwardofChinaapparelbrandsannualawards(中国服装品牌年度大奖创新大奖)•04,2010signedacontractwithHanhanandLore-Dan,•04,2010thefourthfinancing•18,05,2010publishedV+•12,2010thefifthfinancing•2,2011publishedm.vancl.comandMobileclient•3,2011pubilshedvanclstar•4,2011signedXiaomingasthespokespersonofvanclshoes•06,2011thesixthfinancing•6.2011publishedvanclcosmrtic-Miook•7,2011makeedadsinCCTV1,3,5,6JSTVandHNTV•10,10,2011signedYuchunWebsiteclearnavigationclearpictureVANCLhashighqualityPromotesimpleanddecentwaysoflife。Brandfeatures：Operationfeatures:•InternetMLM(B2C)•Amodeofsmallcapitalfund•TakingROI(returnoninvestment)ascore--HiddenintheInternetpromotion•Increaseinvestmentinonlineads,especiallyCPS◄ProfitmodelmodernECmodeltraditionalretailtradeinnovativefusionexcellentsupplychainmanagementsfficientperfectdistribuyionsystemmodernnetworkplatformcallcenterhighqualityclothesandserviceassuranceOperationModel:•BasicModel:B2Cproject,InternetMLM•ProductMarketing:Networkmarketing,StandardizationStrategy•PromoteModel:Internet+PrintMedia•PriceStrategy:Elasticdiscountpricing+Earlyexperiencemode•Industrystatus:InrecentyearstherearemanyB2Cprojects.Theyarenearlythesame.•Runningwithhugeads+networkmarketingMarketingchannel:1.Internet:putonsomebanneradsonfamouswedsites,AdvertisinginBBSandcommunity2.Printads:AdvertisinginReaderandYouthDigest3.Outdoor1、Networkadvertising2、SEO3、SearchAdvertising4、EDM5、Blogtopicmarketing6、CustomerExperiencetheAdvertorial7.Vanclstars7、Networkmediapromotion8、SendmessagestonewandoldcustomersInternet:…………1、Networkadvertising2、SEO3、SearchAdvertising◄4、EDMsende-mailstooldcustomerstobrowseit5、Blogtopicmarketing6、CustomerExperiencetheAdvertorial7.VANCLstars8、Networkmediapromotion9、Sendmessagestonewandoldcustomers：Advertising:1、I'mvanclLore-Dan2、I‘mvanclHanhan3、Lore-Dan'sprintads4、Hanhan'sprintads5、SpoofpictureofVanclizeVANCL----MarketingInnovation1、Vanclisabrand,alsoisanameofthewebsite.Oversteapthejoyo.comdangdang.comand360.com,sellitsownbrand2、InviteHanhanandLore-Dantobeitsspokesperson.It'snotonlycanimproveitspopularity,butalsoincreaseitssenseoftrust3.Supporttheservicesofcashondelivery,tryonitatonceandreturnyourthingswithoutanyseasonin30days.Thechallengeandchance:1、WiththequickdevelopmentofEC,shoppingonlinehasbecomeahabitofmanypeople.alargenumberofconsumersandhugesalesbecomeahugecakeatthemarket.2、Thepresentsituation:itwillbeahugechallengethatstirringupthesellingonlineandcompetingsapecially.3、Asfortheshoponline,theservicesaftersellingagoodsisthemostimportantone.Andnowthecustomerserviceisextremelyurgent4、Thespeedoftransportation:it’snotsowelldoneintransformingatindevelopedcities.thegoodskeptlonginstockalwaysexist.Thankyou