Coca Cola 英语 品牌介绍

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20162016Theproductthathasgiventheworlditsbest-knowntastewasborninAtlanta,Georgia,onMay8,1886.HistoryofCocaColaDr.JohnStithPemberton,alocalpharmacist,producedthesyrupforCoca-Cola,andcarriedajugofthenewproductdownthestreettoJacobs'Pharmacy,whereitwassampled,pronouncedexcellentandplacedonsaleforfivecentsaglassasasodafountaindrink.Dr.John.PembertonBasicInformationChinesenameCarbonatedprincipalrawmaterialCarbonatedwatersyrup,sugarcaramel-coloredphosphatespicesConsumptionofefficacyQuenchthirstAddedsugarStoragemethodroomtemperatureForeignnamescocacolaorcokeWhetherthepreservativepreservativeAppropriatecrowdyoungpeopleessentialnutrientsugaranothernamerThecokesideeffectnosideeffectProduct•firstnewspaperadforCoca-ColasoonappearedinTheAtlantaJournal,invitingthirstycitizenstotrythenewandpopularsodafountaindrink.Hand-paintedoilclothsignsreadingCoca-Colaappearedonstoreawnings,withthesuggestionDrinkaddedtoinformpassersbythatthenewbeveragewasforsodafountainrefreshment.Duringthefirstyear,salesaveragedamodestninedrinksperday.TheCoca-ColaCompanyBackground•InordertocelebrateTheSpringFestival.We'replantopromoteourproductbrandandawareness.•Weaimatallagesofconsumers.Customers•Ourtargetistoarousecustomersinterestsandattentionthirsts,andattractthemtobuyourproducts,sothatwecanmakemoreprofits.PromotionplansSloganTimeLocationAdvertisingPromotionprocessSlogan•“Delicious!Refreshing!Exhilarating!Invigorating!(美味!怡神!愉悦!畅快!)”•“Coca-ColaRevivesandSustains(可口可乐,唤醒活力,持久畅快)”•“RefreshYourself!(怡神畅快)”TimeJan.1st2015-Jan.3rdLocationWalmartSquareAdvertisingLeaflets/poster/internet/off-airballoon/banners/mouthtomouthPromotionprocessWereadytousecouponanddrawalotteryorraffle.Boys&GirlsClubsofAmericaandCoca-Cola:70YearsofPartnershipBy:KathleenAtanasoff|Apr11,2016•FormorethanhalfofCoca-Cola’sexistence,thecompanyhasinvestedinAmerica’syouththroughtheBoys&GirlsClubsofAmerica.Thisyearmarksthe70thanniversaryofthishistoricpartnership.

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