西安城市公园可持续发展SWOT分析定

毕业设计（论文）西安城市公园可持续发展的swot分析------以未央湖公园为例系别：人文与管理学院专业名称：旅游管理学生姓名：赵文静学号：1004060130指导教师姓名职称：刘世栋教授完成日期2014年03月10日I西安城市公园可持续发展的SWOT分析---以未央湖公园为例摘要随着西安城市化以及西安城市居民生活节奏的加快，西安市民对于城市公园以及城市内的旅游活动逐渐增多。目前西安现有的城市公园在满足城市日益增长的旅游需求同时，已经出现设备老化、管理落后、利益分配不均等问题，因此西安城市公园在开发新的城市游憩空间的同时，还需要对具有一定发展历史的城市公园进行升级和改造，以满足西安市民对城市旅游空间的诉求。因此本论文选择西安未央湖游乐园为研究对象，通过对其公园发展现状的分析，挖掘目前未央湖游乐园游客数量下降、管理水平降低的原因，通过SWOT分析，评价未央湖游乐园在西安城市公园发展中的地位，并为其提供相关的管理建议和意见。关键词：城市公园；可持续发展；swot分析；未央湖公园IITheSWOTAnalysisofthesustainabledevelopmentofXi’ancitypark----takingweiyangparkasanexampleAbstractWiththeurbanizationandthexi'anurbanliferhythmspeedingup,Xi'anresidentstourbanparkandurbantourismactivitieswithintheincreasegradually,nowthecityparksexistinginxi'ancanmeettheincreasingdemandoftravelling,therehavebeenappearedagingequipment,backwardmanagement,profitdistributioninequalityandotherproblems.Sowhenthexi'ancityparksinthedevelopmentofnewurbanleisurespace,inordertomeetthecitizendemandsofurbantourismspace,atthesametime,needtohaveaupgradeandtransformationontheurbanparkwhichhaveacertaindevelopmenthistory.Sothisthesischoosethexi'anweiyanghuamusementparkastheresearchobject,throughtheanalysisofthedevelopmentofthepark,tofindthereasonswhythevisitornumbersandthemanagementlevelofweiyanghuparkisreduced,throughSWOTanalysis,toevaluationthestatusofweiyanghuparkinthedevelopmentofxi'ancitypark,andgivestherelatedmanagementsuggestionsandcomments.Keyword:citypark;sustainabledevelopment;SWOTanalysis;weiyanghuparkIII目录1前言..................................................................................................................................................................11.1研究现状...............................................................................................................................................11.2研究目的................................................................................................................................................11.3研究方法及经过....................................................................................................................................12相关概念解析..................................................................................................................................................22.1城市公园...............................................................................................................................................22.2旅游业可持续发展...............................................................................................................................42.3swot分析...............................................................................................................................................53西安未央湖公园的swot分析........................................................................................................................63.1西安未央湖公园的可持续发展内部优势...........................................................................................63.2西安未央湖公园的可持续发展内部劣势...........................................................................................73.3西安未央湖公园可持续发展的外部挑战分析...................................................................................73.4西安未央湖公园可持续发展的外部机会分析...................................................................................84西安未央湖公园可持续发展的分析..............................................................................................................94.1西安未央湖公园发展现状的分析........................................................................................................94.1.1西安未央湖公园基础设施现状分析......................................................................................94.1.2西安未央湖公园游乐设施现状分析....................................................................................104.1.3西安未央湖公园商业功能现状分析....................................................................................105西安未央湖公园可持续发展对策.................................................................................................................115.1西安未央湖未来发展目标..................................................................................................................115.2西安未央湖公园未来可持续发展开发战略.....................................................................................125.2.1整体开发战略，注重品牌效益............................................................................................125.2.2加强对未央湖公园旅游资源与旅游企业的系统化管理......................................................125.2.3加强宣传，增加体验性参与性产品......................................................................................135.2.4增加公共服务项目，充分利用已有设施..............................................................................135.2.5公园开发与园林绿化有机结合，同时与周边房地产开发结合...........................................145.3西安未央湖公园可持续发展监督体制的探讨.................................................................................155.3.1监督机制的主体和监督对象分析..........................................................................................155.3.2监督机制的建立..................................................................................................................