VisionMobile-IoT-Breaking-Free-of-Internet-and-Thi

.©VisionMobile2014|vmob.me/IoT1Termsofre-use1.LicenseGrant.SubjecttothetermsandconditionsofthisLicense,VisionMobile™herebygrantsyouaworldwide,royalty-free,non-exclusivelicensetoreproducetheReportortoincorporatepartsoftheReport(solongasthisisnomorethanfivepages)intooneormoredocumentsorpublications.2.Restrictions.Thelicensegrantedaboveissubjecttoandlimitedbythefollowingrestrictions.YoumustnotdistributetheReportonanywebsiteorpubliclyaccessibleInternetwebsite(suchasDropboxorSlideshare)andyoumaydistributetheReportonlyunderthetermsofthisLicense.YoumaynotsublicensetheReport.YoumustkeepintactallnoticesthatrefertothisLicenseandtothedisclaimerofwarrantieswitheverycopyoftheReportyoudistribute.IfyouincorporatepartsoftheReport(solongasthisisnomorethanfivepages)intoanadaptationorcollection,youmustkeepintactallcopyright,trademarkandconfidentialitynoticesfortheReportandprovideattributiontoVisionMobile™inalldistributions,reproductions,adaptationsorincorporationswhichtheReportisused(attributionrequirement).YoumustnotmodifyoraltertheReportinanyway,includingprovidingtranslationsoftheReport.3.Representations,WarrantiesandDisclaimerVisionMobile™believesthestatementscontainedinthispublicationtobebaseduponinformationthatweconsiderreliable,butwedonotrepresentthatitisaccurateorcompleteanditshouldnotberelieduponassuch.Opinionsexpressedarecurrentopinionsasofthedateappearingonthispublicationonlyandtheinformation,includingtheopinionscontainedherein,aresubjecttochangewithoutnotice.Useofthispublicationbyanythirdpartyforwhateverpurposeshouldnotanddoesnotabsolvesuchthirdpartyfromusingduediligenceinverifyingthepublication’scontents.VisionMobiledisclaimsallimpliedwarranties,including,withoutlimitation,warrantiesofmerchantabilityorfitnessforaparticularpurpose.4.LimitationonLiability:VisionMobile™,itsaffiliatesandrepresentativesshallhavenoliabilityforanydirect,incidental,special,orconsequentialdamagesorlostprofits,ifany,sufferedbyanythirdpartyasaresultofdecisionsmade,ornotmade,oractionstaken,ornottaken,basedonthispublication.5.Termination:ThisLicenseandtherightsgrantedhereunderwillterminateautomaticallyuponanybreachbyyouofthetermsofthisLicense.Copyright©VisionMobile2014v1.4AboutVisionMobile™VisionMobileTMistheleadingresearchcompanyontheappseconomyandmobilebusinessmodels.Ourresearchandworkshopshelpclientscompeteandwinintheirrapidlychangingindustries.VisionMobileLtd.90LongAcre,CoventGarden,LondonWC2E9RZ+448450038742:@visionmobileThankyou!We’dliketothankeveryonewhohelpedusw[e-mail]@[e-mail]@mvakulenko©VisionMobile2014|vmob.me/IoT2ContentsSuperchargingtheInternetofThings...........................................4Frombusiness-as-usualtoharnessingcommunitiesofentrepreneurs.......5Re-discoveringtheInternetofThings..........................................8WhowillneedIoTanyway?(Thinkdemand,nottechnology)......................8Wheredoesdemandcomefrom?Developers,Developers,Developers.......9Speedofinnovationbeatsenterprisepockets...............................................11IoTisnotaboutInternet,norisitaboutThings..........................................12Onequestion-Thousandsofcorrectanswers.............................................16ThehumanartofmanagingInternetofThingsplatforms...........17Empoweringinnovators.................................................................................18Noteverydeveloperistryingtogetrich.......................................................19Hopeforearlyadopters,moneyforpros......................................................21Howdevelopersmakeyoumoney..............................................23Letdevelopersboostyourcorebusiness......................................................23Open,closedorboth?.....................................................................................25Avoidingthecommoditytrap.......................................................................28TheunexpectedfutureofIoT.....................................................30©VisionMobile2014|vmob.me/IoT3Whyshouldyoureadthisreport?YouwillseethehiddenforcesthatwillseparatewinnersfromlosersandshapethefutureofIoT.Youwilllearnhowtopositionyourselftobenefitfromrandominnovation,whileothersseeitasarisktobeavoided.Youwilllearnhowtorallyexternalinnovatorsandentrepreneurstojoinyourplatformandhow,together,youcanfindthekillerapp(s)ofIoT.Youwilllearnhowfosteringacommunityofdeveloperswillmakeyoumoneyandmakeyourproductsstandoutinaseaofcommodityhardware,connectivityandcloudservices.©VisionMobile2014|vmob.me/IoT4CHAPTERONESuperchargingtheInternetofThingsJune12,2010wasawarm,sunnydayinCalifornia.AndyRubinwalkedtothereviewmeetingwithGoogle’stopmanagementandreflectedonalltheprogressthatheandhisteamhadmadewithAndroidinthepastthreeyears.RubinwasconfidentthatAndroidbecam