基于生命周期的中小型电商企业物流配送模式研究

毕业设计（论文）题目基于生命周期的中小电商企业物流配送模式研究学院专业学生学号指导教师II目录摘要.................................................................................................................IAbstract............................................................................................................II第1章绪论.....................................................................................................11.1本文研究背景.........................................................................................11.2本文研究的目的及意义............................................................................11.3国内外研究现状综述...............................................................................21.3.1国外的研究现状.............................................................................21.3.2国内的研究现状.............................................................................31.4本文的研究内容及框架............................................................................4第2章相关内容及理论基础................................................................................62.1电子商务物流的相关内容.........................................................................62.1.1电子商务物流的概念......................................................................62.1.2物流对于电子商务的重要性............................................................62.4企业生命周期理论...................................................................................82.5模糊综合评价法....................................................................................10第3章典型中小型电商企业的物流配送模式.......................................................113.1中小型电商企业概述.............................................................................113.1.1中小型电商企业的界定.................................................................113.1.2中小型电商企业的特点.................................................................123.2典型中小型电商企业的物流配送模式.......................................................133.2.1自营型配送.................................................................................133.2.2第三方配送.................................................................................153.2.3共同配送....................................................................................163.3三种物流配送模式的优劣对比................................................................16第4章中小型电商企业在不同生命周期下的物流配送模式研究.............................184.1中小电商企业不同生命周期下的发展特点及物流需求特性.........................184.2中小型电商企业物流配送模式选择评价...................................................184.2.1中小型电商企业物流模式选择评价要素..........................................184.2.2模糊综合评价法的应用.................................................................194.2.3结论...........................................................................................244.3不同生命周期下的中小型电商企业第三方配送模式研究............................254.3.1第三方配送的不同形式.................................................................254.3.2中小型电商企业在不同生命周期下对第三方配送模式的需求............25第5章总结及展望...........................................................................................275.1总结....................................................................................................275.2展望....................................................................................................27致谢..............................................................................................................29参考文献：......................................................................................................30摘要中小型电商企业是电子商务市场的重要组成部分，具有经营机制灵活，市场响应速度快，管理不规范，产品附加值低等特点。由于加强各环节的物流管理可以缩短物流周期，提高供应链反应速度，降低生产成本，最终形成企业的竞争优势，引出随着电子商务的不断发展，对电子商务物流配送的研究及关注也越来越多。生命周期理论是美国最有影响力的管理学家之一——伊查克•爱迪思（IchakAdizes）创立的，他把企业生命周期归纳为四个阶段，不同阶段呈现为不同的生命周期特征。本文针对中小型电商企业生命周期不同阶段的发展特性及物流需求特性，对物流配送模式进行了研究。首先，对中小型电商企业做了界定；其次，梳理了典型中小型电商企业物流配送模式，并对三种模式进行了比较；再次，分析了中小电商企业不同生命周期下的发展特点及物流需求特性，阐述了中小型电商企业物流模式选择评价要素，采用模糊综合评价法对不同生命周期下的物流配送模式进行评价和选择，并对第三方物流配送模式类型进行了进一步分析和总结。关键词：企业生命周期中小型电商模糊综合评价IIAbstractSmallandmediumsizedbusinessenterpriseisanimportantpartofthee-commercemarket,withaflexibleoperatingmechanism,marketresponsespeed,managementisnotstandardized,lowvalue-addedproducts.Duetostrengthenallaspectsoflogisticsmanagementcanshortenthelogisticscycle,improvetheresponsespeedofthesupplychain,reduceproductioncosts,andultimatelytheformationofthecompetitiveadvantageoftheenterprise,leadstowiththedevelopmentofelectroniccommerce,moreandmoreattentionandtheresearchonelectroniccommercelogisticsdistribution.LifecycletheoryisoneofthemostinfluentialmanagementexpertsintheUnitedStates,inestablishingandIchakAdizes-ichakAdizes,heputtheenterpriselifecycleinductionintofourstagesanddifferentstagesshowdifferentcharacteristicsofthelifecycle.Inthispaper,thedevelopmentcharacteristicsofthedifferentstagesofthelifecycleofsmallandmediumenterprisesandthecharacteristicsoflogisticsdemand,thelogisticsdistributionmodelwasstudied.First,tothesmallandmedium-sizedbusinessenterprisedefined;secondly,combingthetypicalsmallbusinessenterpriselogisticsdistributionmode,andonthreekindsofmodesarecompared.Thirdly,thepaperanalysesthesmallandmediumbusinessenterpriseindiff