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本资料由广州自考网收集整理，更多自考资料请登录下载再长的路，一步步也能走完，再短的路，不迈开双脚也无法到达。第1页(共37页)商务英语阅读试卷（课程代码5439）I.Translatethefollowingwordsorexpressions.A.TranslatethefollowingintoChinese.1.C.P.I.(consumerpriceindex)2.monopoly3.parvalue4.IPO(initialpublicoffering)5.financialinstitution6.incomefunds7.GNP(grossnationalproduct)8.productionline9.C.I.F.(cost,insuranceandfreight)10.boardofdirectors11.registeredcapital12.F.OB13.circulatingfund14.CleanBill15.publicrelations16.redchips17.bankaccount18.governmentbond19.GDP(grossdomesticproduct)20.billofexchange21.premium22.commission23.durablegoods24.savingsbond25.stockexchange26.mutualfund27.marketshare28.productmix29.LettersofCredit(L/C)30.incomestatement31.retailer32.stockmarket33.tangibleproduct34.productline35.currentassets36.installment37.Hshares38.inventory39.commonshares40.preferenceshares41.netasset42.bearerbond43.stockcertificate44.promissorynote45.policyholder46.insurancepolicy47.middleman48.publicity49.massselling50.targetreturnB.TranslatethefollowingintoEnglish.51.信用证52.营销组合53.风险资本54.普通股55.索赔56.资产57.直销58.保险单59.促销60.购买力61.有限责任公司62.预算63.固定资产64.证券交易所65.汇率66.物流67.佣金68.折旧69.客户服务70.红利71.面值72.市场细分73.流动资产74.公共关系75.净收入76.合同77.优先股78.人寿保险79.债券80.有限责任81.保险82.净资产83.退货84.集装箱85.汇票86.期初存货87.股东88.离岸价89.电汇90.债券持有者91.电话销售92.垄断93.定价94.盈亏平衡点95.购买力96.投资经纪人97.营销组合98.利率99.收入保险100.保险费II.Choosethebestanswertofillintheblanks.1.Thebuyingofproductsonwhichwehavebeenpre-solethroughadvertisingiscalled______.A.rationalbuyingB.emotionalbuyingC.reflexbuyingD.impulsebuying2.WhichofthefollowingisNOTacommonformofpaymentinforeignbusinesstransactions?A.ChequeB.CashC.BanktransferD.Asightbill3.Acleanbillis______.A.aspotlessbill本资料由广州自考网收集整理，更多自考资料请登录下载再长的路，一步步也能走完，再短的路，不迈开双脚也无法到达。第2页(共37页)B.abillthatisnotaccompaniedbyshippingdocumentsC.anunusedbillD.aninvalidbill4.Ifcompetitorsgettogethertoraiseorlowerprices,thisactis______.A.pricediscriminationB.deceptivepricingC.resalepricemaintenanceD.pricefixing5.Whichofthefollowingbelongsto“MarketingMix”?A.LaborforceB.MachinesC.MaterialsD.Promotion6.Whatdoyouthinkisthestrengthofpublicity?A.BeingflexibleB.AvoidingmediacostsC.SavingpreparationtimeD.Reachingalargernumberofaudiences7.WhichofthefollowingcanNOTbeafeatureofabond?A、Ithasacertaindenomination.B、Ithasaprefixedinterestrate.C、Itinvolveshighrisk.D、Ithasaprefixedmaturitydate.8.Whichofthefollowingisalegaltender?A.IOUchequesB、U.S.dollarsC、LumpsofsilverD、Bankdeposits9.Ifyouadvertiseaproduct,yourmainpurposeofdoingsoisto_____.A.earnmoremoneyfortheadvertisingagencyB.promotesalesofthatproductC.competewithotherfirmsthatproducethesamekindofproductD.introducethatproducertothepublic10.Whatdoyouthinkisthestrengthofpersonalselling?A.HighefficiencyB.GreatflexibilityA.documentaryB.irrevocableC.dishonoredD.confirmed12.Adishonouredbillis______.A.onewhichtheimporterisashamedofB.onewhichtheimporterfailstopayontheduedateC.onewhichthedrawerfailstopayD.onewhichtheexporterfailstoclear13.Intermsofsafeness,amortgagebond______adebenturebond,A.isthesameasB.issaferthanC.involvesmoreriskthanD.isnotassafeas14.Whatisaninsurancepolicy?A.Agovernmentlawoninsurance.B.Awrittencontractbetweentheinsurerandtheinsured.C.Apieceofpaperwiththeinsurer’ssignatureonit.D.Asetofrulestoregulatetheinsurancemarket.15.Whatcanwesayforcertainabouttransportationandphysicaldistribution?A.Transportationisthesamethingasphysicaldistribution.B.Transportationisnotasimportantasphysicaldistribution.C.Transportationisoneofthecomponentsofphysicaldistributionsystem.D.Thetermtransportationiswidelyusedtomeanphysicaldistribution.16.CustomerrelationsshouldberesponsibleforallofthefollowingEXCEPT______.A.thequalityofproductorserviceB.customerinquiriesandcomplaintsC.findingnewresourcesforthecompanyD.attractingnewcustomers17.Whatisthemajorfeatureofaglobalmarketingstrategy?A.UniformityB.FlexibilityC.LocalizationD.Diversity18.Whatismeantby“consideration”inacontract?A.Anitemofconsiderablevaluegiventotheotherparty.本资料由广州自考网收集整理，更多自考资料请登录下载再长的路，一步步也能走完，再短的路，不迈开双脚也无法到达。第3页(共37页)B.Anitemofvaluegiventotheotherparty.C.Moneyinexchangeofgoods.D.Carefulthinkingbeforesigningacontract.19.WhichofthefollowingisNOTtrue?A.Packagingmeansmorethantheboxes,wrappingsandothermaterialsthatgoroundthephysicalproduct.B.Packagingcanchangethequalityofaproduct.C.Packagingcanchangeaproductinthemindsofconsumers.D.Packagingcanhelptoopenlargermarkets.20.Tobeawisecustomer,wemustevaluate______andchoosetobuywhatis______.A.theprice;thecheapestB.theproductquality;oftopqualityC.thetotalproductoffer;ofthebestvaluetousD.theafter-saleservice;providedwiththebestafter-saleservice21.Themostmajorfunctionofmoneyis______.A.astoreofvalueB.theunitofaccountC.themediumofexchangeD.astandardofdeferredpayment22.______pointstotheadvantagesoftheadvertiser’sproductovercompetingproducts.A、Primary-demandadvertisingB、ComparativeadvertisingC]Direct-actionadvertisingD、Institutionaladvertising23.Whenapersoninsuressomething,thewrittenagreementbetweentheinsurerandtheinsurediscalled_______.A.insurancepolicyB.claimC.liabilityD.autoinsurance24.