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淮北师范大学2011届学士学位论文移动电子商务的应用与发展趋势分析学院计算机科学与技术学院专业电子商务研究方向移动电子商务学生姓名卢探探学号20071203024指导教师姓名闻波指导教师职称讲师2011年5月5日I移动电子商务的应用与发展趋势分析卢探探淮北师范大学计算机科学与技术学院2011届毕业生指导教师：闻波讲师摘要：现今Internet带动的传统电子商务步入高潮，已经使人们感受到互联网所带来的便利和乐趣。而移动电子商务因其快捷方便、无所不在的特点，为未来电子商务发展带来一个新的方向，并开始显示出良好的发展前景。移动电子商务能完全根据消费者的个性化需求和喜好进行定制，设备的选择以及提供服务与信息的方式完全由用户自己控制。通过移动电子商务，用户可随时随地获取所需的服务、应用、信息和娱乐。同时还可以在自己方便的时候，使用智能电话或PDA查找、选择及购买自己满意的商品和服务。采购可以即时完成，商业决策也可以随时实施。本文通过分析归纳移动电子商务的概念及特点，来寻找移动电子商务应用背后的相关技术支撑，从而探讨在相关技术基础上形成的商业模式，并针对每一种具体的商业模式，探索移动电子商务的具体应用。最后根据移动电子商务的发展情况及发展环境，对移动电子商务的发展趋势作出预测。关键词:移动电子商务；商务模式；互联网；无线通信IIMobilee-commerceapplicationanddevelopmenttrendanalysisLuTantanSchoolofComputerScience&Technology2011GraduatesofHuaibeiNormalUniversitySupervisedbyWenBo,InstructorAbstract:ThemodernInternet-drivene-commerceintothetraditionalclimax,sothatpeoplefeeltheInternethasbroughtconvenienceandfun.Themobilee-commercebecauseofitsfastandconvenient,ubiquitousfeaturesforthefuturedevelopmentofelectroniccommercehasbroughtanewdirection,andbeginningtoshowgooddevelopmentprospects.Mobilee-commercecanbefullybasedontheconsumer'sindividualneedsandpreferencestocustomizethechoiceofequipmentandtheprovisionofservicesandthewayinformationiscontrolledentirelybytheuser.Mobilee-commerce,userscanaccesstheservicestheyneedanytime,anywhere,applications,informationandentertainment.Butalsointheirownconvenience,usingsmartphoneorPDAtofind,selectandpurchasetheirsatisfactionwiththegoodsandservices.Procurementcanbecompletedimmediately,businessdecisionscanbeimplementedatanytime.Thispaperanalyzestheconceptofinductionandcharacteristicsofmobilecommerce,mobilee-commerceapplicationstolookbehindthescenestechnicalsupport,soastoexplorerelatedtechnologyformedthebasisofthebusinessmodel,andforeachspecificbusinessmodel,exploringmobilee-commerceSpecificapplication.Finally,accordingtothedevelopmentofmobilee-commerceanddevelopmentenvironmentformobilee-commercedevelopmenttrendforecast.Keywords:Mobilee-commerce;businessmodel;Internet;wirelesscommunicationsIII目录引言.........................................................................................................................-1-1.移动电子商务概述..............................................................................................-2-1.1移动电子商务的概念与特点.....................................................................-2-1.1.1移动电子商务的定义及特征...........................................................-2-1.1.2移动电子商务的类型.......................................................................-2-1.2无线通信技术发展概述.............................................................................-3-1.2.1无线通信的发展简况........................................................................-3-1.2.2无线通信的服务系统构架................................................................-4-1.3无线通信网络技术及通信终端接入设备..................................................-5-1.3.1长距离无线通信技术及通信终端接入设备....................................-5-1.3.2中距离无线通信技术及通信终端接入设备....................................-5-1.3.3短距离无线通信技术及通信终端接入设备....................................-6-2.移动电子商务的商业模式..................................................................................-6-2.1移动电子商务模式的概念..........................................................................-6-2.1.1商务模式的内涵................................................................................-6-2.1.2移动电子商务模式的特点................................................................-6-2.2移动电子商务的运营模式.........................................................................-7-2.2.1移动电子商务的八种创新运营模式................................................-7-2.2.2移动电子商务模式优化的三个原则...............................................-9-3.移动电子商务的应用........................................................................................-10-3.1移动电子商务应用的概念.......................................................................-10-3.1.1移动电子商务应用的定义及本质特征..........................................-10-3.1.2移动电子商务应用中“动态”特征的作用..................................-10-3.2移动电子商务的应用...............................................................................-11-3.2.1移动电子商务信息服务.................................................................-11-3.2.2移动定位服务.................................................................................-12-3.2.3移动电子商务支持服务.................................................................-13-IV3.2.4移动支付服务.................................................................................-13-3.2.5移动游戏服务和移动音乐服务.....................................................-15-3.3移动电子商务应用的成功案例-----空中网.............................................-16-3.3.1公司概况..........................................................................................-16-3.3.2移动电子商务应用介绍..................................................................-16-4.移动电子商务的发展........................................................................................-17-4.1移动电子商务的兴起和在世界各国的发展...........................................-17-4.1.1移动电子商务在美国发展情况......................................................-17-4.1.2移动电子商务在欧洲的快速发展.........................