搜索
20012151EastChinaEconomicManagementFeb.,2001Vol.15,No.1[]20010110[](1971),,,,,,,(,212003)[],,,,[];;;[]F713136[]A[]10075097(2001)01009003AnalysisconsumerpsbehaviorsunderthecircumstanceofECTIANJian,FENGXing2ming,QILi(Dept.ofManagementEng.,EastChinaShipbuildingInstitute,Zhenjiang212003,China)Abstract:ThepaperrevealsthecommonrulesofconsumerpspsychologicalactivitiesbyanalyzingchangingtrendsandcharactersofconsumersppsychologyunderthecircumstanceofEC.Somesolutionstothebarriersinthedevelopmentofnetshoppinghavebeenpro2posedinthispaper,whichcanberegardedasreferenceforChineseenterprisestodevelopnetmarketing.Keywords:consumerspbehavior;net2marketing;customization;3PL,,,:1,,,,,,,,,,2,,,(),,,,3,,,,,4,,,,,,,,,,,,,,09,,,,,,,,,,,,,,,,,,,,,,,,,(Auto-by-Tel),,2700,,,(Amzaon),5%240%,,,,,(CNNIC)20001,36154%;,27164%;1718%9126%,,,,28%,,:1,,,560,115%,,,,2,2000,1500,,,20230%,4%210%,,,,3,(PC),351,,CNNIC20001,87126%4:(1),,;(2),,;(3),,19999,,,,,,5,,6,,,,,719999,,,,30%,3,,,4C:Customer()Cost()Convenience()Communication()194C4P,Product()Customer,Price()Cost,Place()Convenience,Promotion()Communi2cation4C4P,4P,4P,,1:,;;:,;,,,(),,,,2,:,,;,,,,:,,,;,3,:,Internet150,,;,,,;,,,;,24,,,(),,,,,,4,,(Third-logistics),,,57%,20%,3,7500,20%,1500,,,,,,,,[][1].[M].,1998.[2].[M].,1998.[3].[J].,2000,(3):P22224.[:]29