我国旅游纪念品开发中存在的问题与对策研究

XX学院毕业论文LOGO论文题目：我国旅游纪念品开发中存在的问题与对策研究系别：经济管理系班级：10旅游管理（1）班姓名学号：XXXXXXXXX指导教师：XXX2013年6月我国旅游纪念品开发中存在的问题与对策研究摘要近年来我国旅游业得到了迅猛发展，旅游商品的收入在旅游产业中所占的比例显示着一个国家、一个地区旅游产业发展的程度，而旅游纪念品作为旅游商品的一个重要代表，更是旅游业十分重要的收入来源，在旅游业中占有重要地位。我国目前旅游纪念品销售收入远远落后于发达国家,旅游纪念品开发的弱势已与我国丰富的旅游资源、与我国旅游业强劲发展的势头极不相称。加快旅游纪念品的发展对于增大旅游商品在旅游业总收入中的比重，提高旅游业收入在我国国民经济中的地位具有不可忽视的力量。所以，旅游纪念品的发展越来越引起旅游界的重视，为了推动旅游纪念品的产业化，促进旅游业的迅速发展，分析当前我国旅游纪念品市场存在的问题，提出旅游纪念品市场的改进措施很有必要。关键词：旅游纪念品开发问题对策研究ProblemsinChina'sdevelopmentoftouristsouvenirsandCountermeasuresAbstractInrecentyears,China'stourismindustryhasbeendevelopingrapidly,travelgoodsrevenue，inthetourismindustry,theproportionofacountry,adegreeofdevelopmentoftheregionaltourismindustry,touristsouvenirsasanimportantrepresentativeofthetourismcommodities,moretourismaveryimportantsourceofincomeinthetourismindustryoccupiesanimportantposition.China'scurrenttouristsouvenirssalesrevenuelagsfarbehindthedevelopedcountries,thedevelopmentoftouristsouvenirsvulnerablewithrichtourismresourcesinChina,andthestrongmomentumofdevelopmentofChina'stourismindustryisextremelydisproportionate.Speedupthedevelopmentofthetourismsouvenirsforincreasingtheproportionoftouristcommoditiesinthetotaltourismrevenue,increasetourismincomeinChina'snationaleconomyhastobereckonedwith.Therefore,thedevelopmentoftouristsouvenirsareincreasinglyattractedtheattentionofthetourismindustrytopromotetherapiddevelopmentofthetourismindustryinordertopromotetheindustrializationoftouristsouvenirs,analyzethecurrentproblemsinChina'stouristsouvenirmarket,thetouristsouvenirmarketimprovementsnecessary.Inthispaper,theexistingproblemsinthedevelopmentofChina'stourismsouvenirsandStrategy,hope,andthenChina'stourismindustrytoprovideareferenceforthedevelopmentofChina'stourismsouvenirs.Keywords:TouristsouvenirsDevelopmentproblemsStrategy目录1.绪论........................................................................................................................................11.1课题研究背景...............................................................................................................11.2选题意义.......................................................................................................................11.3国内外旅游购物市场现状...........................................................................................11.3.1国内旅游购物市场现状.....................................................................................11.3.2国外旅游购物市场现状.....................................................................................22.旅游纪念品概述....................................................................................................................32.1旅游纪念品定义...........................................................................................................32.1.1旅游产品.............................................................................................................32.1.2旅游商品.............................................................................................................32.1.3旅游纪念品.........................................................................................................32.2旅游纪念品分类...........................................................................................................42.2.1根据旅游纪念品的主要形式进行分类.............................................................42.2.2根据旅游纪念品的功能进行分类.....................................................................52.3旅游纪念品特点...........................................................................................................52.3.1纪念性.................................................................................................................52.3.2艺术性.................................................................................................................52.3.3宣传性.................................................................................................................62.3.4携带方便性.........................................................................................................62.3.5地域性和民族性.................................................................................................63.国内旅游纪念品开发现状分析............................................................................................73.1国内旅游纪念品市场现状...........................................................................................73.1.1旅游活动已成为必然.........................................................................................73.1.2旅游纪念品市场问题诸多.................................................................................73.2国内旅游纪念品开发中存在的问题分析...................................................................73.2.1设计造型存在问题.............................................................................................73.2.2市场定位存在问题.............................................................................................83.2.3市场调研存在问题.............................................................................................83.2.4开发重视存在问题................................................................................