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天津天狮学院课程教案2010～2011学年第二学期二级学院商务学院教研室大学英语本科课程名称商务英语读写年级、专业、班级2008级市场营销3-5班主讲教师刘娜职称/职务讲师使用教材《体验商务英语综合教程3》-2-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit1Globalization课时安排2学时授课时间第一周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：vocabularyofglobalization；usefullanguageonmanagingtelephonecalls2．熟悉：befamiliarwithdifferentviewsonglobalization；3．了解：gettoknowthebackgroundofBoeingcompany教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Vocabulary;Reading2．重点：Reading:GoingglobalandPhonerage3．难点：Vocabularyonglobalization讲课进程和时间分配：Step1Startingup:(15minutes)1)Studentsareaskedtofigureoutthemeaningofthequotation.Thensomeoneisaskedtopresenthisanswer.2)Dividethestudentsintogroupsof4todiscussthe4questions.Step2Vocabulary:taskA,B(10minutes)1)Havethestudentsdotheexerciseinpairs.(dictionaryusingallowed)2)checktheanswerswiththewholeclassStep3Reading:GoingglobalandPhonerage(40minutes)1)DiscussthequestionintaskAbrieflywiththewholeclass.2)HavethestudentsdoexerciseCinthefirstreadingandexerciseBinthesecondreading-3-3)checktheanswerswiththewholeclassStep4Languagereview:Comparing(10minutes)1)Brieflyelicitsomeexamplesfromeverybusinesslifewherecomparingmightbenecessary,e.g.figures;products.2)studentsarerequiredtodothetaskA3)Checktheanswerwithallthestudents.Step5Casestudy(25minutes)1)Askstudentstothinkaboutwhatpossibleproblemsalargeclothingcompanymighthaveintheseareas.2)Elicitsuggestionsfromthewholeclassandwritethemontheboard.讨论、思考题、作业：1.Memorizingtheusefulvocabularyinthisunit;2.previewunit2参考资料（含参考书、文献等）：1.SuccesswithBEC(preliminary);2.on-linematerials授课类型（请打√）：理论课√讨论课□实验课□练习课□其他□教学方式（请打√）：传统讲授√双语□讨论□示教□指导□其他□教学资源（请打√）：多媒体√模型□实物□挂图□音像□其他□填表说明：每项页面大小可自行添减。-4-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit2Brands课时安排2学时授课时间第二周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：masterthevocabularyoftalkingaboutbrands；usefullanguageintakingpartinmeetings2．熟悉：befamiliarwithpastsimpleandsimpleperfect3．了解：gettoknowsomefamousbrands教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Vocabulary;Reading2．重点：Reading:Fashionpiracy3．难点：CaseStudy讲课进程和时间分配：Step1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:1)Askstudents,workingindividually,tomakealistoftheirfivefavoritebrand.2)Askstudentstodiscusstheadvantagesofbrandedgoodsforthemanufacturerandtheconsumer(5minutes)3)DoexerciseCStep3Vocabulary(20minutes)1)Studentsaregiven15tofinishtheexercisesoftaskA&B2)Askfewstudentstopresenttheiranswers.-5-3)Giveexplanationstosomedifficultterms.Step4Reading:(15minutes)Questionsfordiscussion:Howcanmanufacturersprotecttheirbrandsfrompiracy?1)ReadthearticleanddoexerciseB.2)HavethestudentsdoexerciseCandDStep5Languagereview:pastsimpleandpresentperfect(10minutes)1)StudentsaresupposedtofinishtaskAStep6Additionalreadingmaterial—What’sthatsmell?讨论、思考题、作业：1.memorizingtheusefulexpressionintalkingaboutbrands2.Readthefirstcaseindiscussion3.previewunit3参考资料（含参考书、文献等）：1.SuccesswithBEC(preliminary);2.on-linematerials授课类型（请打√）：理论课√讨论课□实验课□练习课□其他□教学方式（请打√）：传统讲授√双语□讨论□示教□指导□其他□教学资源（请打√）：多媒体√模型□实物□挂图□音像□其他□填表说明：每项页面大小可自行添减。-6-《商务英语读写》课程教案授课题目（教学章、节或主题）：Unit3Travel课时安排2学时授课时间第三周教学目的和要求（分掌握、熟悉、了解三个层次）：1．掌握：termsirritatingtravelerswhenflying;sillsofmakingarrangementsonthetelephone2．熟悉：Languagereview:theusageof“will”3．了解：backgroundofEmirates教学内容（包括基本内容、重点、难点）：1．基本内容：Startingupactivity；Reading;languagereview2．重点：Reading:FreeFlightoffer3．难点：Reading:PassengersBehavingBadly讲课进程和时间分配：Step1Checkontheanswersoflast-weekassignments(10minutes)Step2Startingup:(10minutes)1)giveexplanationtothequote2)introductiononAnneMorrowLindberghBorn:6/22/1906Birthplace:Englewood,NewJerseyDied:Passumpsic,Vermont,2/7/2001Knowninherownrightasawriter,shewasalsoco-pilotandnavigatorforherhusband,CharlesLindbergh.ThecouplemetwhenAnne’sfatherwasambassador-7-toMexicowhenLindberghcametovisitandtookthefamilyonsight-seeingflights.Underherhusband’stutelage,Anneearnedherpilot’slicensein1931.3)HavethestudentsdoexerciseBandCBritishEnglishAmericanEnglishpetrollorrycarparkholidaytaxiluggagereturntubesteward/stewardessmotorwayqueuetimetablegasolinetruckparkinglotvacationcabbaggageroundtripsubwayflightattendantfreewaylinescheduleStep3Reading:Freeflightoffer1)BackgroundofEmiratesAirlineEmiratesAirline:Dubai（迪拜）basedEmiratesAirlineisoneofthefastestgrowingairlinesintheworldandhasreceivedmorethan300internationalawardsforexcellencesinceitslaunchin1985.Emiratesnowtakesyoutomorethan80destinationsinEurope,theMiddleEast,theFarEast,Africa,Asia,AustralasiaandNorthAmerica.2)Newwordsincentiven.sththatencouragesapersontoworkharder,producemoreorspend-8-moremoneyvouchern.aprintedpieceofpaperthatcanbeusedinsteadofmoneytopayforsth,orthatallowsonetopaylessthantheusualprice3)GetstudentsdoexerciseoftaskAStep4Reading:PassengersbehavingbadlyNewWords1.abusivea.rude,offensiveandinsulting2.verbala.relatingtoorintheformofwords3.assaultn.aviolentverbalorphysicalattack4.frustratev.cause(someone)tofeeldissatisfiedorunfulfilled5.stormv.moveangrilyorforcefullyinaspecifieddirection6.compelv.forceorobligetodosomething7.adrenalinen.肾上腺素8.crampeda.uncomfortablysmallorcrowded9.letrip:tospeakorbehaveviolentlyoremotionallyorwithoutrestra