超级全面的PPT素材大全 看文件大下就知道 下了绝对不会后悔!

Base=n1000NationalRepMalaysiaOutof100%,whatistheproportionofyourmonthlypersonalincomethatyouallocateonthefollowing?32%4%8%10%12%13%21%OthersPersonalIncomeAllocationSavingsCarLoanHomeLoanSharesInvestmentsInsurance36%SMS26%Voice11%Internetbrowser9%Camera7%Musicplayer5%Games3%3G3%MMSSMShasthehighestshareofusage,whichis10%morethanvoicecallsMobilePhoneApplicationShareBase=n1000NationalRepMalaysiaFinally,whatisyourresolutionforthecomingNewYear2010?NewYearResolutionSavemoremoney(20%)Increasemyfitnesslevels(15%)Changemyattitudeforthebetter(14%)Havebettercarefortheenvironment(12%)Spendmoretimeonmyhobbies(10%)Startmyownbusiness(8%)FindajobthatIlike(7%)Reduce/kicksmokinghabit(3%)Spendmoretimewithfamily&friends(12%)NewYearresolutionsformostpeopleistosavemoremoneybutonlyasmallnumberofthemwouldkickthesmokinghabitdespitethepriceincreaseincigarettesApopularchannelwhichisalsoreliableSometimesconsumersgototheiracquaintances’housetoseetheapplicationeffect.Friend/colleaguerecommendationDesigner/painterremindconsumersWHENtousethepaintproduct,whichusuallytriggersproductselection.Theymaygiveadvicesoncolorselection.However,theyarehavinglesspowerinbrandrecommendationandtheiropinionwouldbetakenonlyasareferenceAnimportantchannelforpeopletounderstandtheproductknowledge.BrandpromoterrecommendationDecision-makingProcessConsumersareaffectedenormouslybyTVCintheirselectionofbrand,sincetheyarenotprofessionals.BrandwithTVCisregardedasbrandwithpowerandensuresthequalityAnditispopularbrandInformationChannelsExpertopinionInternetinformationAnewchanneltogetplentyofinformation,especiallypopularwithyoungpeople.AnauthoritativechannelusedbyafewpeoplewhohaveaccessItisquiteinfluentialonpeople’sselectionDesigner/painteradviceTVCPatternI-Independent/DIYMostrespondentsweremainlyself-determinedduringpurchasingprocess;Theyaremostlyyoungrespondentsbetween25to35,especiallyconsumersintheir20s;-FirstlyIdiscussedwithmydesigneraboutpaintcolor,thenIsearchedinformationonInternet,Icomparedseveralwell-knownbrandsandfinallychoseDuluxodorlessseriessinceIhaveababy.我一开始是跟设计师商量应该选择什么样的颜色，然后我在网上了解了一下，比较了几个比较有名气的品牌，定下来还是买多乐士。我因为有宝宝，比较注重油漆的气味，所以选择了净味系列的。（LinifromG2,26yearsold）PurchasepatternI:youngrespondentsaremostlyindependent/DIYTypicallytheywilldosomeresearchontheInternetfirstThentheymaygotothestorestocomparepriceandvarietiesIntheend,mostofthemmaketheirowndecisionsAndtheymayaskrelativesorfriendsforadviceDuringtheprocess,theydon’tnecessarilytakepainter/designer’sopinion$3.2$3.7$3.9$4.4$6.0$6.3$7.1$7.2$8.3$10.2$11.6$11.7COOKIESTOTALBOTTLEDWATERTOTALICECREAMTOTALWINETOTALJUICESDRINKS-SHELFSTBLTOTALCEREALTOTALBEERTOTALPREPAREDFOODS-FROZENTOTALCHEESETOTALMILKTOTALBREAD&BAKEDGOODSTOTALCARBONATEDBEVERAGESTheCoca-ColaSystemRecognizesthatGettingCenterStore&Non-AlcoholicBeveragesRightisEssentialSource:WillardBishopConsulting2005SupermarketRetailerSurvey&WBCSuperStudyAdj.GrossProfit$perStoreperWeek$63,983CenterStorePerimeter65%35%$118,299RetailExecutivessay:“Therearetoomanysalesattake;perishablescan’tgrowfastenoughtoovercomecenter-storelosses”TotalRetailDollars(Billions)TopCenterStoreDollarCategoriesSource:NielsenStrategicPlanner;Supermarkets$2mm+,52WE9/9/063oftop10centerstorecategoriesareNon-AlcoholicBeveragesFinancialAnalysis5011Store471277Store572134Store...93142Store61521Segment…065Segment3365Segment23Store312Store210Store1Segment1110K+Households..clusteredinto59BeveragePurchaseSegments90,000storesarescoredon59BeverageSegmentsStoreswithsimilarscoresaregroupedtogethertoform5StoreClustersWaterSportsDrinksSegmentsarebasedonbeveragePurchaseDriversanddemographicsScoringisbasedondemographicfitbetweenstoreshoppersandbeveragePurchaseDriversDynamicClustering:GroupingtogetherstoreswithsimilarbeverageopportunitiesNielsenpanelhouseholdsBeverageSegmentsSSJuiceEnergyTeaBeverageSegments90,000storesinSpectradatabase:Grocery,Mass,Club,Drug,andDollarformatsSSD90,000storeprofilesUtilizingNielsen’snewDynamicClusteringModel,ShopperPurchaseSegmentsaremappedtoStoreClusterstodrivestore-levelchangesShopperSegmentedMerchandisingMethodologyStorelevelchangesMarketEvaluationWhatAreTheCoca-ColaBeverageClusters?Source:NielsenHomescanPanel;AOBeveragesincludesRTDCoffee,DairyAlternatives,VegetableDrinks,PowderedSoftDrinks,DrinkableYogurts,BabyJuice,Non-CarbonatedMixersandMealReplacementbeveragesRuralLateadoptersofnewbeveragecategories•SparklingSoftDrinks53%ofBeverages—62%ofSparklingisRegular•HighCitrusand24packcansMainstreamMiddle-of-theroadbeveragepreferences•SparklingSoftDrinks46%ofBeverages—60%ofSparklingisRegular•AveragebrandsandpackagesUrbanUpscaleEarlyadoptersofnewbeveragebrands&categories•SparklingSoftDrinks37%ofBeverages,14%isJuice/JuiceDrinks•HighGingerAleand2literSuburbanUpscaleStrongusersofallbeveragecategories•SparklingSoftDrinks42%ofBeverages—46%ofSparklingisDiet•HighDietColaandTeaUrbanEthnicStrongusersofbeverageswithflavor•SparklingSoftDrinks42%ofBeverages,65%ofSparklingisRegular•HighLemon-LimeandOrangeShareofNon-AlcoholicBeverageRetail$Spklg46%RTDTea2%Energy1%JC/DRSS12%Water8%A/OBev