牛津高中英语优秀教案教学设计M4U1-Reading-Advertisements

1教案题目：Advertisements适用年级：高中一年级使用教材：译林版《牛津高中英语》Module4Unit1Reading教案设计：2TeachingPlanforAdvertisements适用年级：高中一年级使用教材：译林版《牛津高中英语》Module4Unit1ReadingTeachingObjects:1.ToenabletheSstounderstandthereadingstrategyanduseit;2.TohelptheSsgetabetterunderstandingofadvertisements;3.ToenabletheSsexpresstheirideasaboutadvertisementsandhelpthemtobuildaproperideaaboutbeingsmartaboutadvertisementsTeachingkeyPoints:1.TohelptheSsunderstandthereadingstrategyandguidethemtopracticeusingthestrategy.2.TohelptheSsdiscussthetopicaboutadvertisements.TeachingProcedureStep1Lead-in1.AsktheSs:Whatdoyouthinkofyourschoollife?----TrytoconnecttheSs’answerswithschoolclubs.2.GroupworkSupposeyouaretheorganizeroftheEnglishClubintheschool,trytosaysomethingtoattractmorestudentstojoinyou.Youcanonlyusethreesentencesatmost.AsksomestudentstogivetheirsentencesandtelltheSs“Whatyoudidjustnowisinfactakindofadvertising.”AsktheSs:Haveyourealizedwhatyoudidjustnowisactuallyakindofadvertisement?----introducethetopicoftheclass---AdvertisementsStep2Whatisanadvertisement?1.AsktheSs“Whatisanadvertisement?”Letthemusetheirownwords.TheSsmayhavedifficultyexpressingitclearlyandproperly.----Wearesousedtoadvertisementsthatweoftenignorethem.Sotodaywearegoingtoreadapassageaboutadvertisementsandtrytolearnmore.2.AsktheSstoreadthepassage(thepartof“Whatisanadvertisement?”)togettheauthor’sdefinitionofadvertisements.Anadvertisementprovidesinformationandusespersuasivelanguagesandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieverinanidea.3.MorequestionstohelptheSsunderstandthispart:Wherecanweseeadvertisements?---Media---Billboard,newspapers,magazines,theInternet,radio,television…Whattypesofadvertisementdowehave?---(1)Commercialads(2)PSAs4.ShowtheSssomepicturesofthetwokindsofadsandasktheSstotellwhichtypetheybelongto.ItisveryeasyfortheSstotellthetypes.Thenask:What’sthedifferencebetweencommercialadsandPSAs?Commercialads---Tosellthings;togetprofitsandmoney.PSAs---Toeducatepeople3Step3Doesanadvertisementtellpeoplethecompletetruth?Uptillnow,wehavelearnedsomethingaboutadvertisementsanditistruethatwecangetalotofinformationfromadvertisements.Butdoyouthinkalltheadsaretryingtotellusthecompletetruth?1.AsktheSstoskimthetexttogettheauthor’sanswertothisquestion“Doesanadvertisementtellpeoplethecompletetruth?”-----Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.2.AsktheSstohaveamorecarefulreadingandasktheSstodiscusshowthewritersupporthisidea---Thewriterusestwoexamplestosupporthisidea.3.ThenasktheSs:Doesthewritermakeanyconclusionaboutthispart?---Yes.“Wemustnotfallforthiskindoftricks.”4.Accordingtotheabovethreeparts,explaintotheSsthestructureofexpositorywriting:(1)Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth---Subject/topic(2)Twoexamples---Supportingdetails(3)Wemustnotfallforthiskindoftrick!---ConclusionStep4PublicserviceadvertisementsAsktheSstousetheideaofexpositorywritingtoreadpart3.Askthemtofindthetopic,supportingdetailsandconclusionofthispart.Subject/topic—PSAsaremeanttobehelpfultoeducatepeople.Supportingdetails—examples---(1)Dealwithlargesocialissues(2)Aboutpublicserviceprojects(3)TeachushowtolivehealthylivesConclusion---Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.Step5StructureofthewholepassageNowwe’velearnedmoreaboutadvertisementsandthestructureoftheexpositorywriting.Let’scomebacktothewholepassagetoseewhetherthewholepassagefollowsthestructureornot.Topic---AdvertisementsSupportingdetails----(1)Whatisanadvertisement?(2)Doesanadvertisementtellpeoplethecompletetruth?(3)PublicserviceadvertisementsConclusion----Besmartaboutadvertisements!Yousee,thewholepassagealsofollowsthestructureanditwillbeeasierforyoutoreadorwriteanexpositorywritingifyoufollowthestructure.Nowlet’shaveapractice.Step6ApplicationWriteanoutlineforapassagewiththetopic“Ourschoolisagoodone”.Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Supportingdetails:4Conclusion:Icanseethatyouarereallyproudofyourschoolandspeakloudlyforit.“Ourschoolisagoodone.Comeonandjoinus!”Doyouthinkwhatyoudidisagainakindofadvertisement?Yes.Solet’scomebacktoadvertisements.Step7Discussion1.Enjoytwoads(video).AsktheSstotellwhattypetheybelongtoandaskthemtoexpresstheirownopinionabouttheads.2.Itseemsthatyoucanclearlyexpressyourownopinionaboutads.Sowhatdoyouthinkmakesagoodadvertisements?(Iftimeislimited,teachercanmakeaconclusionhere.Iftimepermits,asktheSstodiscussandmakeaconclusion.)Step8Groupwork---designingNowIthinkyouhavegotsomeideaaboutwhatisanadvertisement,thetypesofads,whatarethetwotypesarelikeandwhatmakesagoodadvertisement.Nowwearegoingtodesignone.Don’tworryaboutyourdesigns.Wearenotthemembersofanadvertisingcompany.Wearejusttrytoexperiencetheprocessandtrytolearnmoreaboutads.1.Designacommercialad:trytosellakindoficecreamtostudents;(Iftheyhavetheirownidea,itisalsoaccepted.)2.DesignaPSAaboutschoollife.(Protectgrass;savewater;respectteachers…)Dividetheclassintotwolargegroups.Onegroupistocarryouttask1andtheothertask2.Wehavementionedthatwecanseeadsinnewspapers,magazines,onTV,the