Whatisabrand?Abrandistheidentityofaspecificproduct,service,orbusiness.Abrandcantakemanyforms,includinganame,sign,symbol,colorcombinationorslogan.Thewordbrandbegansimplyasawaytotelloneperson'scattlefromanotherbymeansofahotironstamp.Alegallyprotectedbrandnameiscalledatrademark.Thewordbrandhascontinuedtoevolvetoencompassidentity-ineffectthepersonalityofaproduct,companyorservice.Canyouspeakoutthebrandnamesoftheselogos?NIKE耐克NikeisamajorAmericanmanufacturerofathleticshoes,clothingandsportsequipment.ThecompanytakesitsnamefromtheGreekgoddessofvictory,Nike.NikemarketsitsproductsunderitsownbrandaswellasAirJordan,Total90,NikeGolfandTeamStarter(amongothers)Samsung三星电子SamsungElectronicsCo.,Ltd.isagloballeaderinsemiconductor(半导体),telecommunication,digitalmediaanddigitalconvergencetechnologies.Coca-Cola可口可乐ThatCoca-ColaCompanyissetupin1892,generalheadquarterissetupinUSA.Atpresent,itismaximalthewholeworlddrinkcompany.Coca-Colarowowningthewholeworld48%marketplaceoccupationratioofdrinks!Nokia诺基亚Currently,Nokia'sshareofglobalmobilecommunicationsmarketiscloseto30percentandbecometheworld'slargestmobilephonemanufacturers.Nokiacanprovideuserswithadvancedsolutionsandwireless,wirelinetelecommunicationsproducts,includingmobileandfixednetworks,mobilephonesandothervoice,data,imageterminal.Adidas阿迪达斯TheAdidasgroupisagloballeaderinthesportinggoodsindustryandoffersabroadportfolioofproducts.ProductsfromtheAdidasgroupareavailableinvirtuallyeverycountryoftheworld.MaxwellHouseCoffee麦斯威尔咖啡MaxwellHouseisabrandofcoffeemanufacturedbyalike-nameddivisionofKraftFoods.ItisnamedinhonoroftheMaxwellHouseHotelinNashville(纳什维尔,美国田纳西州首府),Tennessee.Formanyyearsuntilthelate1980sitwasthelargest-sellingcoffeeintheU.S..BMW宝马(别摸我)BavarianMotorWorksisaGermanautomobile,motorcycleandenginemanufacturingcompanyfoundedin1916.BMWproducesmotorcyclesunderBMWMotorradbrand.BMWisknownforitsperformanceandluxuryvehicles.Benz奔驰BenzisaGermanbrandnameofautomobiles,buses,coaches,andtrucks.Benzautomobileshaveintroduced—bothinthepastandpresent—themajorityoftechnologicalandsafetyfeaturescommoninmodernvehicles.Haier海尔Haieristheworld'sfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2008OlympicGames.Thehaiergrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5overseas)and16industrialparks(4overseas).Lenovo联想LenovoGroupLimitedistodaythefourthlargestpersonalcomputermanufacturerintheworld,afterHewlett-Packard(惠普)andDelloftheUS,andAcerofTaiwan.LouisVuitton(LV)路易威登LouisVuittontoproduceaveryinnovative,elegantandpracticalluggageandaccessoriesandbecamethemythofthetourismindustry,since1854hasbeenaleadingproducerofParis.Canon佳能CanonU.S.A.,Inc.,headquarteredinNewYork,isaleaderinprofessionalbusiness,consumerandindustrialimagingequipmentandinformationsystems.P&G宝洁Foundedin1837,Procter&Gambleisoneofthelargestconsumerproductscompaniesintheworld.ItincludsRejoice(飘柔),Safeguard(舒肤佳),Olay,Tide(汰渍)andGillette(吉列)arecurrentlyNo.1brandsinChina'shaircare,personalcleansing,skincare,babycare!ToyotaMotor丰田汽车ToyotaMotorCorporationcommonlyknownsimplyasToyota,isamultinationalcorporationheadquarteredinJapan.Atitspeak,Toyotaemployedapproximately320,000peopleworldwide.Itistheworld'slargestautomobilemakerbysalesandproduction.IBM(InternationalBusinessMachines)IBMisamultinationalcomputer,technologyandITconsultingcorporationheadquarteredinNewYork.Itistheworld'slargesttechnologycompanyandthesecondmostvaluablebyglobalbrand.Intel英特尔IntelCorporationistheinventorofthex86seriesofmicroprocessors,theprocessorsfoundinmostpersonalcomputers.Thecompanyistheworld'slargestsemiconductorchipmaker,basedonrevenue.Olympus奥林巴斯OlympusCorporationisaJapan-basedcompanythatmanufacturesopticsandimagingproducts.OlympuswasestablishedonOctober12,1919,initiallyspecializedinmicroscopeandthermometerbusinesses.That’sallforthis!Thankyouforlistening!