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Canyouguesswhatourtopicis?•TheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.•TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformatandbeganairingtheirnationalversionsin2011and2012.TheoriginofVOC•Morethan40countriesintheworldhasitsownTheVoice.Format赛制•Theshow'sformatfeaturesthreestagesofcompetition.BlindAudition•Thefirstistheblindaudition,inwhichfourcoacheslistentocontenderswithoutseeingthem,andturntheirchairstosignifythattheyareinterestedinworkingwiththatartist.Ifmorethanonecoachturnsthechair,theartistchoosesthecoachheorshewouldliketoworkwith.BattlePhase•Thecompetitionthenentersintoabattlephase,whenthecoachespickstwooftheirownteammembersagainsteachothertosingthesamesongtogetherinfrontofastudioaudience.Afterthevocal(歌唱)face-off,thecoachmustchoosewhichsingerswilladvance.LiveStageShows•Inthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandthecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEnd•Finally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromthesefour,onewillbenamedTheVoice—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice•其实除了中国之外，全世界都陷入好声音的魅力无法自拔，《中国好声音》的原版“THEVOICE”世界各地开花，《美国之声》、《英国之声》、《澳洲之声》、《韩国之声》、《德国之声》，可以说，全世界都在转椅子。•ActuallybesidesChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld.VOA在美国版中，选手的来源相当多元，有司机、有军人、有自由职业者，甚至还有专业歌手为他们伴唱。网友发现风靡全美的《美国偶像》中的众多选手也一一亮相《美国之声》。TheVoiceAustralia主持人不播广告。《澳洲之声》的主持人，全程没有播过广告。节目的收益仅仅通过选手歌曲彩铃下载等途径来实现。ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略•WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?Mr.Zou,theplanneroftheprogram,saidinainterview.•支撑《中国好声音》吸引眼球的品牌策略有哪些?品牌策划人邹凌远总结了以下五点。1.Meetingtheneeds(迎合需求)•TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsofimpressions.•一反选秀节目的“恶俗、毒舌、冷酷、拜金、富二代、造假”等卖点，给观众提供新颖的节目形式和更贴近生活、朴实无华的感动。2.AccurateJudgements定位准确•Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.•不以貌取人，只用声音打动人，而明星导师们选取学员的标准也一律以“好声音”为评判。这样的定位，简单，可操作。3.HighStandards高标准•Theprogramgetsconsiderableexperiencefromtheforeignversions.AndtheZhejiangtelevisionpursueahigherstandardinthetransitionoflocalstyleandtheteambackstage.•节目经验来自欧美原版节目的成功运作而浙江卫视和灿星制作在本土化运营方面、幕后阵容上也力求高标准。4.ArouseResonance引起共鸣•Theprogramtrytobuildupafigurewithtruestorysoastoarousetheaudience'sresonance.•以故事塑造不同的歌手个体，激起观众的共鸣。5.TheEffectofCelebrity名人效应•LiuNaYuYangconsistofthefirstjudge'steamofTheVoiceofChina.AftertheplayonTV,itattractedtheattentionofYaoChen,LiWen,FengXiaogang,andthesecelebritiesmadeitevenmoreprevalentwiththeirweibo.•刘欢、那英、庾澄庆、杨坤组成了《中国好声音》的首个导师团，一播出又吸引了姚晨、李玟、冯小刚等名人的微博传播。Adsbenefit加多宝6000万豪赌打包冠名权“钱花得值•加多宝以6000万的冠名费冠名《中国好声音》。冠名成功会带来巨大的品牌效益，这有过成功的范例。2005年，蒙牛酸酸乳以1400万元冠名“超级女声”，随后追加了8000多万用于带有超女元素的产品包装、路演、广告宣传等，使蒙牛酸酸乳的销售量从2004年的7亿元人民币飙升至30亿元。•七年前，超级女声唱响中国，七年后，中国好声音响彻神州。一次证明中国好声音也是最赚钱的中国好生意。中国好声音变身摇钱树仅凭广告赚2000万•《中国好声音》从第一期至上周，广告费从每15秒15万元，涨到50万元。据相关人士透露，好声音每期仅凭广告就能带来近2000万元的收益。而好声音决赛夜钻石广告位15秒116万创造中国广告单条价格之最。•Fromthefirstphasetilllastweek,theadvrtisingexpensehasrosefrom150,000RMBper15secondsto500,000RMBper15seconds.ItissaidthatTheVoicecouldgetalmost20millionRMBmerelythroughtheadvertisingexpense.Speakingofthefinal,theadvertisingexpensewilltopto1,160,000RMBper15seconds,anditisgoingtobethehighestpriceofasingleadvertisement.However..TherealsoarosesomenegativenewsPlayersidentityisbeingquestioned•SomeonepointedoutthatXuHaixing'sshamefulbehaviorwhichshetookadvantagesofherfather'sdeathtogetthejudgesandtheaudience'ssympothy.AndbeforeshejoinedtheVoice,shequittheshow《花儿朵朵》becauseofhergrandparents'illness.Sheannoyedtheaudienceforwhatshehaddone.Evenmore,sheacteddifferentlywhenshewasnotonthestage,shebecamewilder,notthesameasherpurelookonthestage.•网友指出其中以父亲过世经历感动评委的徐海星是个选秀专业户，且6月在《花儿朵朵》全国突围赛时，就以“爷爷病危、奶奶入院”为由退赛。这次又打煽情牌感动评委，令观众十分不满。在电视上的卖萌萝莉外表，私下却是有着别人不一样的豪放本性。•中国版阿黛尔郑虹虽然没有傲人的外表，却凭借她独特的嗓音让全场惊呼。身材微胖的她，用蓝色格子衬衫搭配黑色长裤，不过，日前有网友曝光一段视频，在这段视频中郑虹以浓重的烟熏妆出现，顿时，对郑虹的质疑声鹊起。在视频中，浓妆艳抹的造型让她看上去十分成熟，与蓝格衬衫、看上去宁静的形象大相径庭，而发布这段视频的网友吐槽道：“如果真是同一人，她可以拿奥斯卡影后了”。•Thoughsheisnotpretty,zhenghongwontheapplausethroughheruniquevoice.However,accordingtoavideoontheInternet,zhenghongappearedinfrontofuswithatotallydifferentimage:smokyeyes.SomepeoplesaiditisamazingthatshewascapableofbecomingthebestactressinOscar.