外贸函电报价与还盘Quotation and Offer

2020/1/231UnitFourQuotationandOffer2020/1/232Prompt&AccurateQuotation快速准确的报价不管对待新客户还是老客户，报价的时效性都很重要。尤其对刚刚接触的潜在客户，一旦报价的速度慢了，也许客户就已经和你的同行合作了。但在追求速度的同时，也要注重报价质量，要快且准。不要报了之后发现算错了，再去saysorry,这会让客人觉得你不专业。2020/1/233Subject:QuotesheetindetailDearFlora,Thanksformailingmebackandnotifyingusyourrequesteditemwithdetails!Pleasefindthedetailedestimateinattachment.Samplescouldbepreparedonrequest.Kindlycheckandletmeknowifanyotherquestions.Sincerelyyours,JessicaLiEstimate在邮件具体指什么？Estimate表示初次询价所需要的“估价”。因为一开始，客户往往没有提供各种准确的信息，没有确认数量、包装及各种细节，这个时候，报价往往不是finalprice（最终报价），而是给对方参考的estimate（估价）。另外detailedestimate并非指准确的报价，而是基于报价单里参数，如货物描述、材质、包装的估价，因为没有得到客户的确认，还存在修改的过程。2020/1/2342020/1/235Detailed&ProfessionalQuotation详细专业的报价对于老客户、重要客户，或者对询价有具体要求和针对性的客户，需要及时准确地给出报价。而报价的内容要求尽可能详尽，并突出自身优势，把能给到得信息一次性给全，这样最大限度避免“挤牙膏”式的往来邮件，给客户树立专业的正面形象。2020/1/236Subject:Quotationfor71H5BGlassTumblersDearMr.Lee,Thankyouforyourinquiry!Concerningyourinquireditem71H5B,pleasefindourofferasfollows.Alsoattachedthequotationsheetindetailforyourreview.Item:GlassTumblersArt.No.:71H5BSize:12cm(BottomDia.)*26cm(H)Weight:40gLogo:asperyourrequirementPkg:6pcs/set,1set/box,12sets/ctn,Ctnsize:57x34x23cmGW/NW.:18.5/16.5kgsQty/20’FCL:6720setsQty/40’FCL:14796sets2020/1/237Sampleleadtime:7daysSamplefee:FreeDelivery:30-35daysPrice:$8.4/setFOBShanghaiPaymentterm:30%T/Tprepaid,70%afterreceivingB/Lcopy.Anyquestionswillbeappreciated!Sincerelyyours,Kelvin2020/1/2382020/1/239ReplyingtoCustomerBargain砍价是每个业务员都会碰到的，有的客户根据产品和数量的不同砍价，有的客户根据市场定位砍价，有的客户根据以往的采购经验砍价。回复的时候也要有针对性，无论降价还是维持原价，甚至是涨价，都需要有合理的理由，有理有据。2020/1/2310Subject:Re:Re:Re:GreasegunpricingDearClair,I’msosorrythatwecouldn’tmeetyourtargetofUSD5.3/pcwithcolorbox!AsImentionedinmypreviousmail,ourpricewasbasedonthedifferentpackagingmethod.OurfinalpriceisUSD5.50withacolorbox,andUSD5.20withapolybag.Plshelptocheckwithbuyerandadvisethecomments.B.R.2020/1/2311PriceNegotiating多轮价格谈判初次报价以后，来来回回地谈价是很常见的。卖方希望赢得更好的利润，买方希望买到更便宜的产品，这就需要多轮的价格拉锯，最后大家在谈判和磨合中寻找双方都能接受的某个折中点。这个时候，邮件的往来必须更加谨慎，不能被对方猜出自己的底牌。2020/1/2312Subject:FinalofferforgreasegunprojectDearClair,Tobecandidwithyou,wehavenomargintoreducethepricingagain.Infact,thepriceisveryimportanttowinthisorder,butthequalitycountsformuchmore.Wecouldn’tdebaseourqualityleveltoachieveyourpriceaim.I’msorry!Ihavediscussedwithourtopmanagement,anddecidedtoproceedinbelowsuggestions.1.USD5.50/pc,withcolorboxpackaging,basedon10000pcs2.USD5.20/pc,withsimplepolybagpackaging,baseon10000pcs3.3%willbeprovidedasaspecialdiscount,whenquantityupto30000pcs.B.R.2020/1/23132020/1/2314FinalPriceConfirmed最终确定价格价格谈判后,一旦双方达成协议,就需要把价格敲定下来，然后才可以进展到下一步的订单操作或样品准备等。价格一旦确定,是需要书面跟客户确认的,必须拿到一个准确的回复,以免未来发生纠纷。2020/1/2315Subject:PIforgreasegunorderDearClair,VerygladtohearthatyouconfirmedthepriceofUSD5.20/pc.Itisourpleasuretobeonserviceofyouaboutthe7,500pcstrialorder.PleasefindthePIinattachment,withunitprice,packaging,cartoninfo,deliverytime,paymentterms,etc.Ifnoadditionalquestions,kindlysignandstampitandsendmeback.AssoonaswereceivetheconfirmedPI,we’lldothefinalsamplingatonce.Anyotherquestion,pleaseletmeknow.B.R.2020/1/2316Interpretation接受订单安装手册维修手册备件试订单实价塑料袋2020/1/2317Interpretation接受订单finalizeanorder安装手册installationguidemanual维修手册maintenanceoperationmanual备件sparepart试订单trialorder实价netprice塑料袋polybag2020/1/2318UsefulPhrasessubjectto“以…为条件的;以…为有效”E.g.Thisofferissubjecttoourfinalconfirmation.此报盘以我方最后确认为准.2020/1/2319infavorof“以…为抬头;以…为受益人”E.g.WeopenanirrevocableLetterofCreditNO.123infavorofShanghaiXinLianImportandExportCompany.兹开立以上海新联进出口有限公司为受益人的第123号不可撤消信用证.2020/1/2320PracticalExpressionsWecouldprovideyouabetterpriceifthequantityupto10,000pcs.如果数量达到1万件,我们能给一个更好的价格。Wouldyoumindgivingmesomemorephotosaboutyourinquireditem?能否提供多一些关于您找的产品的图片?2020/1/2321WouldyouacceptEUR3.50/pcasfinalprice?您能接受每件3.5欧元的最终价格么?Wecouldgiveyouaspecialdiscountof10%ifthequantityupto1*40’HQ.如果数量可以达到一个40尺高柜,我们可以给您一个10%的特别折扣.2020/1/2322Ihavetorecheckthepriceandseeifwecouldmeetyourtarget.我们需要重新核算一下价格,看看能否达到您的目标价.We’llarrangetheproductionaslongaswereceiveyourapprovalemail.只要收到您的确认邮件,我们就会开始安排生产.2020/1/2323Priceisimportant,butqualitycountsformuchmore.价格很重要,但质量更重要.Wecouldtryatrialordertotestthemarket.我们可以下个试单来测试市场行情.Deal!PleasesendmeupdatedoffersheetASAP.成交!请马上发我更新过的报价单.2020/1/2324