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10532G10195204TP3912012122010532G10195204201212202013115ResearchandImplementationofaquaticproductse-commerceplatformaroundDongTinglakeareabyPENGZhengB.E.(HunanUniversityofTechnology)2010AthesissubmittedinpartialsatisfactionoftheRequirementsforthedegreeofMasterofEngineeringinSoftwareEngineeringintheGraduateSchoolofHunanUniversitySupervisorProfessorZHENGPengchengSeniorengineerTANLianhongNovember2012-I-12-II-/123ITIL-III-AbstractElectroniccommerceisdefinedinanopennetworkenvironment,basedonbrowser/serverapplications,notmetbuyersandsellerstocarryoutavarietyofbusinessactivities,onlineshopping,onlinetransactionsbetweenbusinessesandon-lineelectronicpaymentandavarietyofbusinessactivities,businessactivities,financialactivitiesandrelatedactivitiesoftheintegratedservicesofakindofnewcommercialoperationmode.Atpresent,theelectroniccommerceasanetworkofneweconomicactivitieshasbeendevelopedtoenhanceeconomiccompetitionability,wintheglobalallocationofresourcesandeffectivemeans.DongtingLakeisthecountry'sfourlargestfreshwaterlake,arearegionisvast,aquaticproductsbreedingandprocessingenterprisesquantity,widedistributionandscattered,thetraditionaloralonthewayofinformationtransmission,lakescenetransactionmodelhasbeendifficulttocopewiththecurrentconsumptionoftheinstantdemandofthemarket,supplyanddemandinformationcannotbeimmediatelyandaccuratelycommunicate,alotoffreshwaterproductsalesvaluetoolow,informationasymmetrymakestheDongtingLakeareaaquaticproductssalesfacenewdilemma.Therefore,intheregiontobuilde-commerceplatformhelpstoreducethetraditionalbusinessactivityinthetemporalandspatialbarriers,solvepuzzlesinDongtingLakeareaaquaticproductdevelopmentformanyyearsoftheasymmetryofinformationofsupplyanddemand,thesalesvalueislowproblem,thusfurtherpromotingtheregionalaquaticproductsindustrystructureadjustment,asinDongtingLakeareaaquaticproductdevelopmenttobringnewopportunity.ThisarticlefromtheDongtingLakeDistrictaquaticproductsdistributionandsalesoftheactualsituation,discussthearoundDongTinglakeareaaquaticproductplatformofelectroniccommercebusinessmodel,constructiontechnology,platformconstructionandoperationmanagementthecoreissues;throughtheanalysisoftheregionalwaterproductstradingbusinessmodel,studythecorrespondingtechnicalarchitecture,designandImplementationwithexpectedauserexperiencebetterregionale-commerceplatform,themainworkofthispaperisasfollows:(1)fromtheDongtingLakeareaaquaticproductsdistributionandsalesoftheactualsituation,tostudytheconstructioninDongTingLakeareaaquaticproductelectroniccommerceplatformofeconomic,technicalfeasibility;andputforwardthe-IV-regionalwaterproductelectroniccommercebusinessmodel;(2)intheconstructionofe-commercebusinessmodels,theapplicationperspectiveofinteractivee-commerceplatformfortherealizationofthestructureanalysis,designandoverallstructureoftheplatform,ahierarchicalframework,networkstructure.Andinaunifiedauthenticationmoduleasanexample,thedesignandimplementationoftheprototypesystem,constructionofusercenteredunifiedpersonalizedinteractivee-commerceplatform.(3)fromtheoperationangleofelectroniccommerceplatform,theoperationmanagementarchitecturebasedonITILe-commerceplatformhasbeenproposedandtheelectroniccommerceplatformmanagementmodeisdiscussed,theunifieduseridentityauthenticationsystemandtheunifiedsharingserviceofstatisticalanalysisanddecisionsupportsystemusedintheplatformoperatingmanagement.Thethesisfurthercombinedwiththepracticeofe-commerceplatform,e-commerceplatformbusinessmodelandplatformconstructiontechnologyappliedinDongtingLakeDistrictaquaticproductsbusinessplatformconstructionprocess,obtainedbetterresult.StudyonChina'se-commerceplatformconstructionoftheoryandpracticetoprovidesupport,eventuallytobuildservicebusinessplatform,enhanceenterpriseresourceallocationandimprovementofenterprisemarketingby.Keywords:DongtingLakeDistrict;ElectronicCommerce;UserExperience;OperationManagement-V-..................................................I.....................................................................................................................IIAbstract..................................................................................................................III1.........................................................................................................11.1.........................................................................................11.1.1...............................................................................11.1.2...............................................................................21.2....................................................................................................31.2.1...............................................................................31.2.2.......................................................................41.3.................................................................................61.3.1......................................................................................61.3.2................................