叶俊丽论文初稿

中图分类号：H315*学号：08004310208南阳师范学院本科毕业论文论文题目：从跨文化角度分析商务英语翻译作者：叶俊丽指导教师：朱坤教授学院：外国语学院专业：英语班级：2008级2班二〇一二年三月从跨文化角度分析商务英语翻译南阳师范学院外国语学院英语专业申请文学学士学位毕业论文作者：指导教师：FromtheCross-culturalpointofviewanalysisBusinessEnglishtranslationAThesisSubmittedtoEnglishDepartment,SchoolofForeignLanguages,NanyangNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsBySupervisor：ZhuKunIAcknowledgementsIwouldliketothankallthosewhohavegivenmetheirgeneroushelp,commitmentandenthusiasm,whichhavebeenthemajordrivingforcetocompletethecurrentpaper.MydeepestgratitudegoesfirstandforemosttoProfessorZhuKun,mysupervisor,forherconstantencouragementandguidance.Shehaswalkedmethroughallthestagesofthewritingofthisthesis.Withoutherconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.Second,IwouldliketoexpressmyheartfeltgratitudetoProfessorXieHui,wholedmeintotheworldoftranslation.IamalsogreatlyindebtedtotheprofessorsandteachersattheDepartmentofEnglish:ProfessorTiger,ProfessorWangQing,whohaveinstructedandhelpedmealotinthepastthreeyears.Lastmythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.南阳师范学院本科毕业论文II摘要本文从跨文化的角度出发，为剖析跨文化与商务英语翻译之间的关系，首先，在展现商务翻译活动的宏观大背景之后，构建了商务译者的能力体系和要素，探讨了商务英语的语言特点，分析了影响商务英语翻译的文化因素，并提出商务英语翻译在文化方面应该采取的策略，然后，针对所分析的能力要素，分别以专题形式深入讲解了商务翻译中涉及的英汉语言比较、英汉文化比较、英汉互译中的长句难句翻译、语篇层面的翻译策略、变译的各种方法、中式英语与中国特色的翻译策略，以及各类专有名词的翻译等。最后是常见商务体裁的翻译专题，包括信函、广告、旅游文本、政府文件、合同、企业介绍与产品宣传类文本。最后指出只有正确理解中西方文化差异，才能准确地做好商务英语的翻译工作。关键词：跨文化；文化差异；商务英语；翻译。IIIAbstractFromthecross-culturalperspective,foranalyzingtherelationshipbetweenthebusinessEnglishtranslation,firstofall,afterthemacrobackgroundofshowbusinesstranslationactivitiesoncross-culturalandbusinessEnglishtranslation,exploredthelanguagefeaturesofBusinessEnglish,BusinessEnglishTranslationandculturalfactors,andBusinessEnglishtranslationshouldbetakenintheculturalstrategyandthemethodsusedinthetranslation,thenthegenretranslationofcommonbusinesstopics,includingthethreeaspectsoftrademarktranslation,advertisingtranslation,businesstranslationactivities.ConcludedthatonlycorrectunderstandthedifferencesbetweenChineseandWesternculture,canwedevelopcross-culturalawarenessinbusinessEnglishtranslation,anddobusinessinEnglishtranslationwell.KeyWords:Cross-culturalCulturaldifferencesBusinessEnglishTranslation南阳师范学院本科毕业论文IVContentsAcknowledgements………………………………………….………...I摘要……………………………………………………………….…..IIAbstract………………………………………………………………IIIContents……………………………………………………………….Ⅳ1.Introduction………………………………………………………...1BusinessEnglishtranslationandinterculturalrelationsandimportance….…………………………………………………….12.InterculturalcommunicationinthereflectionofbusinessEnglish…22.1Introduction…………………………………………………...22.2Thewayofthinkinglevel...........................................................22.3Thevaluedimension………………………………….............32.4Languagelevel…………………………………………..........63.CharacteristicsofbusinessEnglish…………………………..............63.1Introduction…………………………………………………..63.2Abilitytocross-culturalcommunicationinthebusinesstheimportanceofEnglish………………………………...............73.3BusinessEnglishcommunicationshouldfollowtheinterculturalcommunicationthreeprinciples...........................74.Cross-culturalfactorsandbusinessEnglishtranslationaccuracy….104.1Introduction………………………………………………….104.2Trademarktranslation……………………………………….114.3Advertisingtranslation…………………………...……….....124.4Businessactivitiesoftranslation………………………….....13V5.BusinessEnglishtranslationofcross-culturalpragmaticfailureanalysis…………………………………………………..................145.1Introduction………………………………………………...145.2Thetrademarktranslationofculturalpragmaticfailures........155.3Thecross-culturaladvertisingtranslationaboutculturalpragmaticfailures……………………………………............166.InbusinessEnglishtranslationofculturalinformationofadjustment.........................................................................................166.1Introduction…………………………………………………166.2Theliteraltranslation…………………………………...........176.3Transliterationlaw…………………………............................186.4Transliterationandfreecombination………..........................187.Summary………………………………………………...…………19Bibliography…………………………………………………………..21FromtheCross-culturalpointofviewanalysisBusinessEnglishtranslation11.IntroductionRelationsbetweenbusinessEnglishtranslationandinterculturalandtheimportanceBusinessEnglishinabusinesssetting,theparticipationofthebusinessactivitiesartificiallyachievetheirowncommercialpurposes,followtheindustrypracticesandproceduresandsubjecttothesocialandculturalfactors,selectiveusefulEnglishvocabulary,grammarresources,andlanguagestrategies,inwritingorbyoralformsofcommunicationsystems.BusinessEnglishisconsideredtobelongtothescopeofappliedlinguistics.AsanimportantbranchofEnglishforSpecificPurposes(ESP),itscontentinadditiontobasicknowledgeofthelanguage,trade,accounti