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Framework•Gift-givingingeneral•Asia•Europe•AmericaWhyisgiftsoimportant?•oldestsocialtradition•acompany’simage•interpersonalrelationshipTowhomshouldwesendgift?•betweenbossandemployees•betweencompaniesWhentosendgifts?•businessoccasions:atthefirstmeetingafterasuccessfulbusinessnegotiation•specialdays:Christmas,NewYear,orotheranniversariesWhattochooseasagift?•agoodmeaning•relatedtothetheme•avoidtaboos•personalpreferenceHowtogiveandreceiveagift?•Wrapit.•acard•athankyounoteWheregiftmatters?•Highimportantinbusiness----Japan.•Important,butnotfataltobusiness----Asia/PacificRim,theMiddleEast,Africa.•Somewhatimportant,moreasacourtesy----LatinAmerica,EasternEurope/Russia.•Notimportantorexpectinbusiness----TheUS,Canada,Australia,mostofWesternEurope.Fourprinciples:•proper•timeinterval•customsandtaboos•meaningfulVideoPosturePlaceThechooseofgiftLanguageGivinggiftsinAsiaGift-givinginKorea•Giftsthataresuggested:deskaccessories,kitchengadgets,framedpaintings,decorateditemsforhome……•Giftstoavoidare:foreigncurrency,cheese,greenheadwear,sharpobjects……•Giftsonlinearepopular.Gift-givinginJapan•A、colour•Trytoavoid:purpleandgreen.•Wrappingpaper:avoidblackandwhitebestchoiceisthecolorwrappingpaper.•B、propergift•Taboo:Lotus•Favorites:bamboo,ducks,tortoiseandsoon•PayattentiontochrysanthemumIthasspecialmeaninginJapanthenumberofgift•1,3,5,7isproper.•9isalsoavoided.InJapanese,9ispronouncedsimilarto“bitter”.•Gift-givinginArabGift-givinginArab•A、Whenyoumeetwithyourbusinesspartnersforthefirsttime,rememberdon’tsendhimagift.•B、TheArabswouldliketosendvaluablegifts.•C、AlcoholisforbiddenforIslamGift-givinginEuropeGivinggiftsisnotanormalpartofEuropeanbusinessculture.Onlyexception：auniquecommemorativeitemGiving-giftinGerman•giftsreflectinghomecountry•elegantwrappings•smallgifts•Nosubstantialgiftsinprivate.Gift-givinginEngland•Asmallsouvenirfromyourcountryorascarceitemisagoodchoice.•Giftsshowcasingyourcompany'slogoisnotproperespeciallyinEngland.•LilymeansdeathinEngland.•Stuffswithpatternsofelephantorcranehaverudemeanings.Gift-givinginItaly•EnsurethatyourcardsaremailedintimetobereceivedaweekbeforeChristmas.•Avoidgiftsshowcasingacompany'slogo.•Donotwrapgiftsinblack,goldandpurple.Gift-givinginAmericaGift-givinginUSAChoiceofgift•Considerthemessagetheywanttoconveytoreceiversbutnotthepriceofgifts•Inpracticalways•Flowers,fruitsandwinesasgiftsReceiveagift•Giftsareopenedinfrontofthegiver.•Normally,theoralexpressionofthanksisfollowedbyawrittennoteofappreciation.Gift-givinginBrazilFindings:•Thebesttimeofgivingagiftshouldbeafterbusinessmeeting,especiallyatdinner.•givingchildrenthegiftisthemostappreciatedandwelcomed•Taboo:Purple,yellow,brown,andsoon,handkerchiefandknife•OKgestureThankyou!