大学生自助旅游行为特征分析：以郑州市大学生为例

题目：大学生自助旅游行为特征分析---以郑州市大学生为例院系名称：专业班级：学生姓名：学号：指导教师：教师职称：I摘要随着时代的发展，传统的旅游方式已不能满足人们的需求，自助旅游逐渐成为一种潮流趋势，被越来越多的旅游者接受和认同。对于大学生来说，自助旅游更是受到了广泛的欢迎。大学生自助旅游在当今的社会时代背景下，已成为其外出旅游时选择的一种主要方式。基于大学生自助旅游迅猛的发展势头，本文在现有文献的基础上，介绍了自助旅游、旅游行为等概念，并阐述其内在关系；利用调查问卷方法，对在校大学生自助旅游现状及其行为特征进行验证分析。最后，针对分析的大学生自助旅游行为特征，以及目前存在的问题，提出了本文的建议。本文通过研究发现，大学生自助旅游的行为特征表现为：偏爱山水风光民俗风情，喜欢知名度高的景点，注重经济讲究经历，喜欢结伴出行，对出游时顾虑较多等方面。根据对上诉特征的分析，本文对大学生旅游市场开发提出了形成多元化的旅游产品结构，推出大学生线路和特色项目，以多种优惠方式拓展大学生市场，提高旅游企业高服务质量等相关建议。这些建议为以后相关旅游企业开发大学生旅游市场提供了参考和理论依据。也能为日后学者研究相关问题提供资料建议。关键词：大学生自助旅游行为特征IITitleSelf-helpTravelBehaviorAnalysisonUniversityStudents—forExampleinZhengzhouAbstractAlongwiththedevelopmentinages,thetraditionaltourmethodhasalreadycan'tsatisfypeople'sneed,theself-helptourbecomesakindofcurrenttrendgradually,drivemoreandmoreofthetouracceptandapprove.Sayfortheuniversitystudent,theself-helptourwassubjectedtomoretoextensivelywelcome.Theuniversitystudentself-helptravelnowadaysunderthesocialagesbackground,akindofmainwayforchoosewhilehavingbecomeitsegresstour.Accordingtouniversitystudentself-helptourfastfiercedevelopmentpowerhead,thistextintroducesself-helpatourandtravelsonthefoundationofexistingculturalheritagebehavioretc.conceptandelaborateitinsiderelation;Makeusetheinquisitionquestionnairemethod,tointheschoolofuniversitystudentself-helptourpresentconditionanditsbehaviorcharacteristiccarryonaverificationanalysis.Endaimatananalyticalbehaviorcharacteristicoftheself-helptourofuniversitystudentandexistcurrentlyofproblem,putforwardatextualsuggestion.Thistextpassesaresearchdetection,universitystudentself-helptourofbehaviorcharacteristicperformanceis:IspartialtothelandscapetremendousfolkromanticfeelinglikethebeautyspotofpopularityGao,payattentiontoeconomytopayattentiontocareerliketoaccompanyaline，concernmoreetc.towardsgoonatour.Accordingtotheabove-mentionedcharacteristic,putforwardanuniversitystudentaself-helptourthedevelopmentstrategyofthemarket.Thetextualresearchhascertaintheoriesmeaningandrealityworth,fortourbusinessenterprisedevelopmentuniversitystudentself-helptourthemarketproviderelatedoriesbasis.KeywordUniversityStudentsSelf-helpTravelBehaviorCharacteristicIII目录1引言..........................................................................................................................................11.1选题背景...............................................................................................................................11.2研究的目的和意义...............................................................................................................11.3文献综述...............................................................................................................................11.4研究的方法和内容...............................................................................................................22自助旅游及特征......................................................................................................................32.1自助旅游的定义...................................................................................................................32.2自助旅游的特征...................................................................................................................42.3大学生自助旅游的特征.......................................................................................................43大学生自助旅游行为特征调查分析......................................................................................63.1问卷设计与数据采集...........................................................................................................63.2调查数据总结分析...............................................................................................................64大学生自助旅游市场开发的建议和策略............................................................................124.1形成多元化的旅游产品结构.............................................................................................124.2推出大学生线路和特色项目.............................................................................................124.3拓展大学生市场以各种优惠的方式.................................................................................134.4提升景区的知名度.............................................................................................................134.5提高景区服务质量.............................................................................................................134.6开发自助旅游用品市场.....................................................................................................13结论..........................................................................................................................................14致谢..........................................................................................................................................15参考文献......................................................................................................................................1611引言1.1选题背景随着经济的飞速发展，人们生活水平的提高，个性化时代到来，自助旅游作为一种新兴的时尚旅游方式，逐渐被越来越多的旅游者接受和认同。对于大学生这个特殊群体，自助旅游更是受到了广泛的欢迎。大学生自助旅游已经形成了一种潮流趋势，在未来的时间里将会越来越盛行。据调查显示，被调查者中75.4％的人对自助旅游兴趣浓烈，可见