The Cultural Adaptation Process

Dr.AndreaEdmundson–Sept.30,2005TheCulturalAdaptationProcessAdaptinge-LearningforNon-WesternCulturesbyAndreaEdmundson,PhDDirector,eWorldLearningThisworkislicensedunderaCreativeCommonsAttribution2.5License()Dr.AndreaEdmundson–Sept.30,2005AbouteWorldLearning•Mission•Goals–Accessible(e-learning)courses–EquitablelearningoutcomesDr.AndreaEdmundson–Sept.30,2005Servicesto…•Corporate–outsourcedpersonnel•Universities–globalizedinstitutions•Changeagents–socio-economicdevelopment•Instructionaldesigners–marketgrowthDr.AndreaEdmundson–Sept.30,2005AgendaDr.AndreaEdmundson–Sept.30,2005OriginoftheCAPModel•Dissertationstudy•Compilationofrelatedresearch–Cross-culturaldimensions•Lackofanorganizedprocessfor:–Identifyingculturalcharacteristicsoftargetedlearners&courses–ActionplanningDr.AndreaEdmundson–Sept.30,2005WhyNeeded?•Matchexistingcoursetonewlearners•Adaptexistingcoursetonewlearners•Createanewcourseforanotherculture•ResearchassumptionsaboutlearnersDr.AndreaEdmundson–Sept.30,2005PurposeofModel•Generateaconsistentprocessto–Identifyexisting(potentiallycultural)characteristicsofane-learningcourse–Researchthecultureoftargetedlearners–Adaptorredesigne-learningtofitneeds•Simplifytheprocess•MakeitusefultoallculturesDr.AndreaEdmundson–Sept.30,2005PurposeofModel•Create‘culturalexperts’•GenerateexpensiveR&Defforts•Denudeexistingcourseof‘culture’•CompareculturesexhaustivelyDr.AndreaEdmundson–Sept.30,2005TheFoundationResearchDr.AndreaEdmundson–Sept.30,2005Cross-CulturalDimensionsXCDs•…categoriesofcharacteristicsacrosswhichculturescanbecomparedandcontrasted,suchas…–howmembersofculturecommunicate,perceivetime,orviewthemselvesinrelationtotheenvironment.VariationsofacharacteristicalongacontinuumbetweentwoextremesDr.AndreaEdmundson–Sept.30,2005NationalLevelXCDs•GeertHofstede•Trompenaars&Hampden-Turner•EdwardT.Hall•HowardGardnerVariationsofacharacteristicalongacontinuumbetweentwoextremesDr.AndreaEdmundson–Sept.30,2005The(S)MultipleCultureModelInstructivist;behavioral,sharplyfocusedPedagogicalParadigmConstructivist,cognitive,unfocusedAbstractExperientialValueConcreteDidacticTeacherRoleFacilitativeErrorlesslearningValueofErrorsExperientiallearningExtrinsicOriginofMotivationIntrinsicNon-existentAccommodationofDifferencesMultifacetedNon-existentLearnerControlUnrestrictedMathemagenicUserActivityGenerativeUnsupportedCooperativeLearningIntegralHenderson,Lyn(1996)VariationsofacharacteristicalongacontinuumbetweentwoextremesDr.AndreaEdmundson–Sept.30,2005CulturalAdaptationTableAdaptationStrategyTranslateLocalizeModularizeOriginateContenttypeInformationalCognitive“hardskills”;conceptsSomesoftskills;complexknowledgeMost“softerskills”;attitudes&beliefsContentexamplesProductknowledge;companyproceduresApplicationsoftware;moste-skillsProjectmanagement,presentationskills,marketingstrategyNegotiation,motivation,teamwork,conflictresolutionContentadaptation–whatpeoplelearnTranslationonlyTranslation+context/examplesasrequiredTranslation+context/examplesandsomemodularcontentSignificantproportionuniquepercultureMarinetti&Dunn(Dr.AndreaEdmundson–Sept.30,2005WhattheModelLooksLikeTheStepsLevel1Level2Level3Level41:Content2:Pedagogy3:MediaTheFinePrint4:CriticalDimensions5:AssistiveDimensions6:AdaptTranslateLocalizeReusableLearningObjectsOriginateProgressivelymorecomplex…Dr.AndreaEdmundson–Sept.30,2005Framework-Marinetti&DunnTheStepsLevel1Level2Level3Level41:Content2:Pedagogy3:MediaTheFinePrint4:CriticalDimensions5:AssistiveDimensions6:AdaptTranslateLocalizeReusableLearningObjectsOriginateDr.AndreaEdmundson–Sept.30,2005NationalLevelDimensionsTheStepsLevel1Level2Level3Level41:Content2:Pedagogy3:MediaTheFinePrint4:CriticalDimensions5:AssistiveDimensions6:AdaptTranslateLocalizeReusableLearningObjectsOriginateDr.AndreaEdmundson–Sept.30,2005ResearchFindingsTheStepsLevel1Level2Level3Level44:CriticalDimensions–CooperativeLearning*–OriginofMotivation*–LearnerControl–TeacherRole–ValueofErrors5:AssistiveDimension–UserActivity–ExperientialValue–AccommodationofDiffs.6:AdaptTranslateLocalizeReusableLearningObjectsOriginateDr.AndreaEdmundson–Sept.30,2005HowtheCAPModelWorksDr.AndreaEdmundson–Sept.30,2005FramingtheModel•Conductneedsassessment–Characteristicsofculture/targetedlearners•IncorporateCAPmodel•Usefocusgroup;pilottest•Measureoutcomes;feedback•Redesign;use•Publishresults!Dr.AndreaEdmundson–Sept.30,2005ProgressiveExplorationPartA:TheCourseLevel1Level2Level3Level41:Content2:Pedagogy3:MediaTheFinePrint4:CriticalDimensions5:AssistiveDimensions6:AdaptTranslateLocalizeReusableLearningObjectsOriginateProgressivelymorecomplex…Dr.AndreaEdmundson–Sept.30,2005AnExampleForgingBreakthroughsbyNinthHousePublishing(PeterSenge)–Sept.30,2005NeedsAssessment•Characteristicsofeducationalsystem•Characteristicsofculture’slearners•Characteristicsoftargetedlearners•LocalizationconcernsDr.AndreaEdmundson–Sept.30,2005PartAPartA:TheCourseLevel1Level2Level3Level41:ContentSimple,suchasproductknowledgeL