Famous Brand Names

ExperiencingEnglishIIIPassageABathtubBattleshipsfromIvorydale来自埃弗里代尔的浴缸战舰Warm-upactivitiesRelatedinformationOutlinePassageexplanationLanguagepointsExercisesAssignments1.Howoftendoyouhaveashampoo?daily/weekly/monthly2.Whatbrandofshampooareyouusing?•Procter&GambleWilliamProctor&JamesGamblecandlemaker(England)soapmaker(Ireland)aleadinginternationalmanufacturerofhouseholdproducts250brandstonearlyfivebillionconsumersinover140countries1837WordsandexpressionsReadthosenewwordsandexpressionscarefullyandmakesurethepronunciationandthestressofeachword.PassageABathtubBattleshipsfromIvorydale来自埃弗里代尔的浴缸战舰•Whatdoesbathtubbattleshipreferto?PartI(Paras.1-3):PartII(Paras.4-5):PartIII(Paras.6-7):IntroductiontoIvorySoapIvorySoap’contributiontoP&GAttractiontotoday’sconsumersPartI(paras.1-3):ReputationTasteIntroducedin(year)AdvertisingsloganOtherproductsTotalsaleBathtubBattleship–IvorySoapReputationTasteIntroducedinAdvertisingsloganOtherproductsTotalsaleSafe,mild,andpureNotbad1879SopurethatitfloatsIvorysnow,Cresttoothpaste,Folger’scoffeeandotherproductsExceed$30billion•BathtubBattleship–IvorySoapPartI(paras.1-3):1.Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren,nothingbeatsIvorySoap(aregisteredtrademarkoftheProctor&GambleCompany).(para.1)美国的妈妈们一直深信，如果要把那些小调皮鬼的嘴巴洗干净的话，没有什么能赛过象牙香皂（宝洁公司的一个注册商标）。PartI(paras.1-3):2.Introducedin1879asaninexpensivewhitesoapintendedtorivalthequalityofimportedsoaps,itwasmassmarketedbymeansofoneofthefirstnationwideadvertisingcampaigns.(para.2)1879年，为抗衡进口香皂，象牙香皂被作为廉价白皂投放市场。为进行大规模销售，宝洁公司发起了最早一次全国规模的广告宣传活动。PartII(Paras.4-5):1.WhenandwherewasP&Gcompanyfounded?2.Howmuchmoneydidtheypledge?3.What’sthemainproductofP&Gforthefirstdecades?4.WhatistheturningpointofP&G’sdevelopment?5.Howwasthebrandname“IvorySoap”comeupwith?1.WhenandwherewasP&Gcompanyfounded?2.Howmuchmoneydidtheypledge?Thecompanywasfoundedin1837inCincinnati,Ohio.(俄亥俄州的辛辛那提市)PartII(Paras.4-5):Eachofthempledged$3596.47totheenterprise.A.LargeinquantitiesB.NotLargeinquantitiesB.3.What’sthemainproductofP&Gforthefirstdecades?Itmanufacturedcandlesandsoapinrelativelymodestquantities.PartII(Paras.4-5):4.WhatistheturningpointofP&G’sdevelopment?Thecompany’sbigbreakcamewiththeintroductionofitsfloatingsoapandtherealizationthatanelaborateadvertisingcampaigncouldturnasimple,thoughhigh-quality,productintoaphenomenon.PartII(Paras.4-5):随着漂浮香皂的推出，以及意识到一系列精心策划的广告活动可以让一种简单的优质产品成为一种时尚，宝洁公司才有了巨大的发展。5.Howwasthebrandname“IvorySoap”comeupwith?Thesoap'sbrandnamewasliftedfromoutofivorypalaces,aphrasefoundintheBible.SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydale.PartII(Paras.4-5):PartIII(Paras.6-7):Ivoryremainsafavoriteamong__________(消费者),and__________(理所当然).WithabarofIvorySoapinyourhand,youareholding__________________________(一段美国历史).Ifyoulike,youcanevenwashyourhandsandfacewithitandbe_________(坚信)thatitis“ninety-nineandforty-four-one-hundredthspercentpure.”Andit______(漂浮在水面上).consumersnowonderachunkofAmericanhistoryassuredfloatsThelatterqualityofIvorySoapis____________________________(对孩子尤其具有吸引力).Generationsoflittleboysarmedwith__________(牙签),miniatureflags,orleftoverpartsfrom___________(轮船模型)-therearealwaysafew-have_________(变成)barsofIvorySoapintobathtubbattleships.Anoteof________(警告)foranysmallboyswhomaybereadingthis:Motherstendto_________(不喜欢)thepractice.especiallyattractivetochildrentoothpicksmodelshipsconvertedwarningfrownonLanguagepoints1.elaborateadj.verydetailedandcomplicated；carefullyworkedout.详尽而复杂的；精心制作的。E.g.:Inthecellsoflivingsystemstherearemanyelaboratechemicalreactions.Themostelaboratemeasuresaretakentoensureaconstantwatersupply.Languagepoints2.exceedv.tobegreaterthan；togobeyondwhatisallowed,necessaryoradvisable.超过，超出；超出界限。E.g.:Thedetailshouldnotexceedthedepthofyourresearch.Driversmustnotexceedamaximumof55milesanhour.3.bymeansofphr.byusing，through借助，利用。E.g.:…,itwasmassmarketedbymeansofoneofthefirstnationwideadvertisingcampaigns.(Para.2)…宝洁公司发起了一次最早的全国规模的广告宣传活动，进行大规模销售象牙香皂。byallmeansbyanymeansbynomeanswithinmeans想方设法，务必无论如何决不量入为出4.frownon/uponphr.todisapproveof不赞成。E.g.:Motherstendtofrownonthepractice.(Para.7)妈妈可不喜欢你这样做呵。LanguagepointsEverydoctorwouldfrownoneatingdisorderatweekendsorvacation.1.思想是通过语言来表达的。bymeansofexpressThoughtsareexpressedbymeansoflanguage.ExercisesUnit32.我今年买的书多的难以数清。keepcountofIhaveboughtsomanynewbooksthisyearthatit’sreallydifficultformetokeepcountofthem.ExperiencingEnglishIIIUnit33.这位老太太确信，今天她儿子会回家来为他庆祝生日的。feelassuredcelebrateone’sbirthdayTheoldladyfeelsassuredthathersonwillcomebackhometodaytocelebrateherbirthday.ExperiencingEnglishIIIUnit34.他妈妈坚持说他每个月的零花钱不能超过100元。insistexceedHismotherinsistedthathispocketmoneyshouldnotexceed100Yuanpermonth.ExperiencingEnglishIIIUnit35.上个月我们买了一辆车，是用我的名字登记的。beregisteredunderone’snameWeboughtacarlastmonth,whichwasregisteredundermyname.ExperiencingEnglishIIIUnit3AssignmentsReviewwhatwehavelearnttoday.Finishexercisesonpage58-60.PreviewPassageB.PassageBHaie