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SOLUTIONBRIEF1ChallengeServiceprovidersneedproductsandnetworkinfrastructuresolutionsthatdeliverawiderangeofvideoandtelepresenceservicesreliablyandcost-effectively,withouthavingtobuildcostlyoverlaynetworkstosupportthem.SolutionJuniperNetworksSRCSeriesSessionandResourceControlModulesandintelligentnetworkinfrastructurethatincludestheSRXSeriesandtheMXSeries,combinedwithPolycom’stelepresenceandHDvideoconferencingproducts,enablesserviceproviderstoofferhighvalue,IP-based,scalablevisualcommunicationservicesoverasingleconvergednetwork.Benefits•Delivercomprehensiveenterprise-widevideoconferencing/telepresencefromdesktoptoboardroom•ImproveROIwithsystemintegrationoveracommonnetworkbackbone•Deliverhighquality,secure,andscalablevideoservicesfasterwithaconvergednetwork•OffermanagedvideoservicesthatsupportdifferentiatedservicemodelsandareeasilyadministeredJUNIPER-POLYCOMTELEPRESENCEANDHDVIDEOCONFERENCINGSOLUTIONJointSolutionEnablesServiceProviderManagedServicesJuniperNetworks®intelligentnetworkinfrastructure,incombinationwithPolycom®telepresenceandhighdefinition(HD)videoconferencing,createsasolutionthatimprovesthequality,efficiency,andcost-effectivenessofIP-basedvisualcommunications.Priortothissolution,serviceproviderstypicallyneededtobuildcostlyoverlaynetworkstosupportvideoservices.Now—capitalizingonJuniper’sexpertiseinhigh-performancenetworkingandPolycom’sexpertiseinvisualcommunications—thisnewsolutionenablesthedeliveryofHDvideoandtelepresenceoverasingleconvergednetwork,significantlyloweringprovidercostsandimprovingROI.Highvaluevisualcommunicationservicescanbeofferedthroughamanagedservicesmodelonavideo-awarenetwork,creatingnewrevenuesourcesforserviceproviderswhileleveragingtheirexistingnetworkinfrastructures.ThejointsolutiontakesadvantageofnetworkintelligencetoensurequalityofexperienceforalltelepresenceandHDvideoconferencingservices—fromthedesktoptotheboardroom.ByleveraginganintelligentinfrastructurefromJuniperNetworks,serviceproviderscandelivergreatercustomervaluethroughassuredvideoexperiencesthatareconsistent,scalable,secure,andeasyforenduserstoaccess.TheChallengeServiceprovidersaroundtheworldrelyoninnovativeproductsandnetworkinfrastructuresolutionsthatcanruntheiruniqueservicesreliably.Tobecompetitiveintoday’schallengingvideocommunicationsenvironment,serviceprovidersneedtobeabletoofferhighvaluetelepresenceandvideoconferencingsolutionsthatscaleforenterprisesaswellasspecificindustrysegments.Thesevalue-addedsolutionscanrangefromCPE(customerpremisesequipment)productssuchasphonesandvideoendpoints,tohostedmultipointaudioandvideosolutionsforeithermanagedorhostedenvironments,tofullyimmersivetelepresenceservices.Highqualitytelepresenceandvideoconferencingbothrequireanetworkthatcanresponddynamicallytotheneedsoftheservice,allocatingnetworkresourcesandprovidingafeedbackloopbetweenapplications,users,andnetworkinfrastructure.Serviceprovidersarealsolookingforwaystogenerateadditionalrevenuefromtheirexistingnetworkinfrastructurebyaddingdynamicallyactivatedservices,offeringdifferentiatedproductsandservices,anddeliveringrevenue-generatingservicesontopofexistingsessionswithanassuredlevelofquality.2TheJuniperNetworks-PolycomTelepresenceandHDVideoconferencingSolutionFromreal-timedesktopvideoandtelepresencesessionstorecordedmeetings,application-drivennetworkinfrastructureresourcecontrolsareenabledbytheintegrationofPolycom’sDistributedMediaApplication™(DMA™)andJuniperNetworksSRCSeriesSessionandResourceControlModules.Thenetworkrespondsdynamicallytotheneedsofthevideoserviceandmakesnetworkpolicychangestoensurethateverycommunicationsessiongoesthroughthenetworkwiththeexpectedlevelofquality.Thisjointsolutiondelivershighernetworkscalability,servicereliability,andreducedday-to-daynetworkadministrativerequirementsforvideoservices.Bydynamicallyallocatingnetworkresources,SRCSeriesSessionandResourceControlModulesenableserviceproviderstodeliverdifferentiatedproductsandservices.TheSRCSeriesmodulesprovideafeedbackloopbetweenapplications,users,andthenetworktoconnecttheservicelayerwiththenetworklayer.Openinterfacesallowintegrationwithanynetworkandanyserviceoffering,regardlessofwherethedemandisgenerated.Serviceproviderscanalsogenerateadditionalrevenueontheirexistingnetworkinfrastructurebyaddingdynamicallyactivatedservices.Unlikecompetitivesolutionsthatuseauthentication,authorization,andaccounting(AAA)forpolicymanagementordeploystaticpolicyenforcement,theSRCSeriesdeliversgranulardynamicpolicyenforcementonaper-servicebasis.Thisallowsproviderstodeliverrevenue-generatingservicesontopofexistingsessions.Inaddition,theSRCSeriesmodulesreadilyinterfacewithexistingsubscribermanagementdatabasestofacilitatethemappingofavailablenetworkresourcestosubscriberandserviceprofiles.Whenanenterpriseplacesavideocallfromtheemployeedesktop,conferenceroom,oranimmersivetelepresencesuite,thecallisroutedtothePolycomDMAintheserviceproviderdatacenter,whichinterfaceswiththeSRCSeriespolicymanagertocorrectlyprovisionalldevicesontheserviceprovidernetworkforadequatebandwidthtoacceptthecallanddel