外贸英语BUSINESS ENGLISH

BUSINESSENGLISHCUIYINGQIWENTAOChapter1InternationalTradeChapterOneInternationalTradeObjectiveWarming-upexercisesLeading-inBackgroundKeywordsandphrasesNewcontentExercisesHomeworkObjectives:Uponcompletionofthischapter,youwillUnderstandwhatinternationaltradeandexportingareKnowthebenefitsofexportUnderstandthelatestformoftrade---E-commerceGetaroughideaofthebalanceofpaymentWarming-upexercisesQ1:Weareinthe___forsomerice,wouldyoupleasemakeusyourmostfavorablequotation?AmarketBpositionCplaceQ2:NowChinaandAmericaaregood___partnersA.importB.exportC.tradeLeading-inHaveyoueverboughtorseenthePhilippines’bananasorAmerica’swalnutmeatinthesupermarket?Howdidtheyarrivehere?BackgroundNowadays,theearthhasbecomealittlevillage.Peoplecanenjoygoodsorserviceswithoutgoingabroad.Thatisabenefitbroughtbyinternationaltrade.Infact,internationaltradeinfluencesourlifeinmanywaysandtheincomefromtradewithothercountrieshasbecomemostimporttoanation’seconomy.KeywordsandphrasesA.wordsandphrasestoremember1.surplus2.deficit3.import4.export5.product6.balanceofpayment7.profit8.internationaltrade9.togivecredittosomeoneB.wordsandphrasestoknow1.Capital2.vendor3.vendee4.labor-intensiveindustry5.capital-intensiveindustry6.technology-intensiveindustry7.open-doorpolicy8.primaryproducts9.finishedproductsNewcontent1.thedefinitionofinternationaltrade2.definitionsofexporting3.thebenefitsofexporting4.somebasicsaboutbalanceofpayments5.theadvantagesofE-commercethedefinitionofinternationaltradeInternationaltrade,alsoknownasforeigntradeoroverseastrade,isthefairanddeliberateexchangeofgoodsand/orservicesacrossnationalboundaries.Itconcernstradeoperationsofbothimportandexportandincludesthepurchaseandsaleofbothvisibleandinvisiblegoods,theformerofwhichiscalledtradeingoodswhilethelatterofwhichiscalledtradeinservicesinthewordofWTO.definitionsofexportingExportingisanextensionoftradingwiththecustomerlivinginanothercountry.Exportingistheprocessofearningmoneybyprovidingtherightproductattherightpriceattherighttimeintherightplace.Whatarethe“4R”s”?thebenefitsofexportingEnhancedopportunitytoexploitthecomparativeadvantages.BetteruseofnationalresourcesReducingunemploymentBringingtechnologyadvanceIncreasingforeignexchangeearningsImprovingthebalanceofpaymentsprovidingdiversifiedgoodsandservicesProcessofexportingsomebasicsaboutbalanceofpayments1.balanceofpaymentsrelatestothedifferencebetweentheamountofmoneythathascomeintothecountryandtheamountofmoneythathasgoneoutofit.Categoriesinnation’sbalanceofpaymentsThemostimportantcategoriesinanynation’sbalanceofpaymentsareitsvisibletradeandinvisibletrade.Athirdveryimportantcategoryisinvestmentthatcanhaveacrucialimpactonanation’sbalanceofpayments.TheAdvantagesofE-Commerce1.IntegrationofBusinessProcedures:Theinternetofferscompaniestheabilitytomakemoreinformationavailabletocustomersthaneverbefore.2.ImprovedCustomerInteractions:Onlinetoolsallowbusinessestointeractwithcustomersinwaysunheardofbefore,andatalmostinstantspeeds.TheAdvantagesofE-CommerceFlexibility:Successfulwebsitesarenotjustgloriedmail-ordercatalogs.Theinternetofferscompaniestheabilitytoconfigureproductsandbuildcustomorders,tocomparepricesbetweenmultiplevendorseasily,andtosearchlargecatalogsquickly.LargePurchasesperTransaction:ForExample,onlinebooksellerAmazon.commakespersonalizedrecommendationstocustomersand,alongwitheverytitleoffered,listsrelatedtitles.Anotherclickortwowilladdoneormoretitlestoanorder.Thesefeaturesleadpeopletobuymorebooksthantheymightinatraditionalbookstore.Exercises:Trueorfalse:1.tradingmeansthatonlygoodsareexchanged.2.exportingisonlyanextensionofdoingbusinesswiththecustomerslivinginyourowncountry.3.Generallyspeaking,exportingistoexchangenation’ssurplusesofproducts.4.Chinadoesonlyvisibletradeandnoinvisibletrade5.Differentcostoutlaysofthecompanymustbelessthantherevenuesreceivedfromsales.6.Therearealwaysrisksfacingallthetradingcompanies.7.Onlybyimportingapartoftheindustrialandagriculturalproducts,canwehaveadequateforeignexchange.(Fexporting)8.Exportingcanreduceunemployment.9.Acountrymayimportgoodsforwhichithasnocomparativeadvantages.Fillintheblanks:1.Themostnotablewayoflesseningtherisksofexportingis_______.2.Theactivitiesof_____,promotionand____involvesignificantcostoutlay.3.Togetsomemoneybyofferingyourgoodssuchasindustrialproductsisknownas______visibletradeChapter2InternationalCommercialTermsINCOTERMSINCOTERMSRevisionObjectiveWarming-upexercisesLeading-inBackgroundNewcontentExercisesHomeworkRevisionWhatisinternationaltrade?Whyisexportsoimportant?Translatethefollowingterms:1.Invisibletrade2.Foreignexchange3.Transaction4.Homemarket5.ThetheoryofComparativeAdvantage6.CommodityObjectivesUponcompletionofthispart,youshould1.GetaroughideaoftheIncoterms2.Beabletounderstandthemeaningofdifferenttradeterms3.ThoroughlyunderstandFOB,CFRandCIFandbeabletousethemcorrectlyWarmingupexercisesTranslatethefollowing:1.ThepriceformeatisUSD800perM/TCIFLondon.2.OurpriceforArt.No.134isUSD45percartonFOBShanghai.A5%commissionisincludedourCIFprice.Leading-inFOB,CFRandCIFabovebelongstoIncoterms.Incoterm