大学生创业案例分析――张松江

LOGO信管1101欢组——案例展示叶叶曹李工作室团队展示队名：叶叶曹李队歌：人间口号:1+1+1+14大学生创业典范——张松江如今，北京一些“家政公司”开始加速疯抢服务楼盘，圈地的原因是一个年轻人开拓出了一种叫做“小管家”的新家政商业模式。凭借新模式，这位创业者在北京,仅一个社区就年收入170万元。面对我国汹涌而来的社区经济，“小管家”铺就的是一条“沃尔玛”式的道路，一扇虚掩的财富大门正在徐徐打开……张松江，出生于1978年，土生土长的北京人，如今是新理念保洁服务有限公司的总经理，公司注册商标为“小管家”。尽管人们还都把他的公司称之为“家政公司”，但在张松江看来，他的“小管家”从开始就已经背离了传统家政。在极短的时间内，离经叛道使得“小管家”由穷困潦倒转而获取巨额利润，并因此搭建起一个面向未来的庞大商业帝国架构。对于传统的家政行业来说，“小管家”的成功模式所产生的影响很可能是颠覆式的。小管家——从刷马桶创业博得千万身家1999年，20岁出头的北京男孩张松江大学毕业，他的同学有的进了外企，有的进了机关，可是他干起了刷马桶这样的工作。10年后，而立之年的他凭着聪明，独创“管家服务”，在家政行业闯出一片广阔的天地，在全国拥有近百家连锁店，成为从刷马桶起家的千万富豪。HottipHowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?Onthe[View]menu,pointto[Master],andthenclick[SlideMaster]or[NotesMaster].Changeimagestotheoneyoulike,thenitwillapplytoalltheotherslides.ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoaddTextContentTitleContentTitleContentTitleDiagramRealityIdentityCreativityDescribeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.RealityIdentityCreativityThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.AtitleaboutcontentDiagramTextinhereTextinhereTextinhereTitleTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramDescriptionofthecontentsTitleinhereTitleinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.BeforeAfterThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DescriptionofthecontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Clicktoedittitlestyle2.DescribecontentsforaChartDescriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontents1.DescribecontentsforaChartDescriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontentsChartTitleinhere2003200420052006305070120Diagram-ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.-ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.-ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Descriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontentsDiagramTextTextTextTextText4.Descriptionofthebusiness5.Descriptionofthebusiness1.Descriptionofthebusiness2.Descriptionofthebusiness3.DescriptionofthebusinessThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleClicktoaddTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoaddTitleClicktoaddTitle“Atitleaboutcontent”[Descriptionofthecontents]ClicktoaddTextClicktoaddTextClicktoedittitlestyleContents01Contents02Contents03Contents04Contents05Contents060%20%40%60%80%100%18.5%17.5%8.7%23.6%63.6%84.3%ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.200420052006•ContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.YourtextinhereYourtextinhereYourtextinhereAddyourtextinhere•Yourtextinhere•Yourtextinhere•YourtextinhereAddyourtextinhere•Yourtextinhere•Yourtextinhere•YourtextinhereAddyourtextinhere•Yourtextinhere•Yourtextinhere•YourtextinhereClicktoedittitlestyleTitleinhereDescriptionofthecontentsTextinhereDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontents1.Title2.Title3.Title4.Title*Descriptionofthecontents*DescriptionofthecontentsDiagramContentTitle•Descriptionofthecontents•DescriptionofthecontentsContentTitleContentTitle•Descriptionofthecontents•Descriptionofthecontents•Descriptionofthecontents•Descriptionofthecontents•ContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Clicktoedittitlestyle•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddTextTitleinhereTitleinhereTitleinhereTextinhereTextinhereTextinhereDescribeavisionofcompanyorstrategiccontents.•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddText•ClicktoaddTextDiagramDescribeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.成员展示曹朝虹李争叶文龙叶珊珊ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.-ClicktoaddText-ClicktoaddText-ClicktoaddText-ClicktoaddTextThemeGalleryisaDesignDigitalContent&Contentsmalldevelopedby