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IKEAHomefurnishingsWhatdoyouthinkofwhenyouseeblueandyellow?Colorsofblueandyellowisrelatedwithskyandearth,sothetwocolorcommonlyusedinthemodernhome,representingasimpleandhealthylifestyle.History1943Sweden17-yearolIngvarKampradfounder'sname(IngvarKamprad)History•Pencils,wallets,photoframes,watches……(inexpensive,withmarketdemands)•In1947,thefirstpieceoffurniturewassoldinIKEA.•In1955,IKEAdesigneditsfirstpieceoffurniture.•In1963,IKEAopeneditsfirstretailstoreFourPsProductPricePlacePromotionProduct•Threeseries:Office,family,children’sIKEA•Varieties:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articlesProduct•Styles:simple,natural,fashion,good-quality•Customers:themassesindevelopedcountriesthewhite-collarindevelopingcountriesProduct•theflat-packdistributionmethodsassembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointPrice•Lowpricepolicy•anattractivefeatureofIKEA•lowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sellings,andadministrationHowmuch?•Figureoutthepricebeforedesigning•Usenewmaterials,newtechnique•Theflat-packdistributionmethodsPricePlace•IKEAstoresindifferentcountries.•sellsitsproductstocustomersdirectly.•asymboloflifestyle.dopurchasingenjoyadifferentkindoflifestylehere.Promotion•Freecataloguesforcustomers•Exhibitionunitsinthestores•AdvertisementFreecataloguesIKEAHomefurnishings
本文标题:宜家(英文版介绍)1
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