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PassageBTheUsesandAbusesofAdvertisementAnnieTeachingObjectives•Learnaboutwordsandexpressionsrelatedto•advertising•Talkabouttheadvantagesanddisadvantagesofadvertisement•Thinkabouthowcanweavoidbeingtakeninbyfalseadvertisement•CommandlanguagepointsofpassageBBeforereadingPassageB,describethepicturestoyourclassmates.1.Whataretheadvantagesanddisadvantagesofadvertisements?Listasmanyasyoucanthinkof.Reference:•amoreefficientwaytopromoteproductsformanufacturers(e.g.launchingnewproducts,promotionsales);•quickeraccesstopotentialcustomers(e.g.advertisingonradioandTV,innewspapersandmagazines,throughadbrochuresandinstructionsheets,etc);•convenientforcomparingpricesandspecificationsofthecommoditiesadvertisedbydifferentsuppliers;real-timeinformationsources(e.g.informationofjobvacancies);•aquickandstrongmeansofpublicserviceeducation(e.g.publicserviceadvertisementsaboutAIDS,cancer).Someoftheadvantagesofadvertisements:Someofthedisadvantagesofadvertisements:Reference:•misleadingandfalseinformationandclaims(e.g.exaggerationofthequalityofthepromotedproducts);•negativeinfluenceonpeople’smindandhealth(e.g.alcoholandtobaccoadvertising).LanguagepointsofpassageB•Aglanceatanynewspaperwillrevealhundredsofadvertisements.•glance~at/down/over/throughsth(toreadsthquicklyandnotthoroughly)•Heglancedbrieflydownthelistofnames.•glimpse•(alookatsb/sthforaveryshorttime,whenyoudonotseethepersonorthingcompletely)•glimpseat•catchaglimpseofsb/sth•gaze(alongsteadylookatsb/sth)•stare(alonglookatsb/sth,especiallyinawaythatisunfriendlyorthatshowssurprise)•glare(alongangrylookatsb/sth)•reveal(Ifyourevealsomethingthathasbeenoutofsight,youuncoveritsothatpeoplecanseeit.)•Peep(haveaquicklookatit,oftensecretlyandquietly)•WetriedourbesttoheadHenryoffthetopic,becauseweknewhe'drevealconfidentialinformation.•Thelistgoeson,anditisexpandingeveryday.Thelistofdifferentkindsofadvertisementsisverylong,anditisgettinglongerandlonger.•elaboratev/adj•vi.详尽说明；变得复杂•adj.复杂的；精心制作的•elaborately,elaboration•Youunderstandthesituation;Ineedn'telaborateanyfurther.•Theproblemistooelaborate.•Thelistgoeson,anditisexpandingeveryday.•Metalsexpandwhentheyareheated.•Wouldyouexpanduponthematteralittlefurther?•Theusesofadvertisementsareundisputed.•dispute~(betweenAandB),~(over/aboutsth)an•industrial/paydisputes•劳资/工资纠纷•Histheoriesareopentodispute(=canbedisagreedwith).•Thetwocountriesareindisputeovertheboundariesoftheircoastalwaters...•undisputed•...hisundisputedgenius•controversy•controversial•Thetopicofargumentiscontroversial.•Thatisafactbeyondcontroversy.•dependheavilyon•relyon/counton•Playaincreasinglymajor/importantrolein•Withoutthemactingassponsorswewouldnotbeabletostageinternationalsportingevents.•sponsor•n/v•Asponsorisapersonororganizationthatsponsorssomethingorsomeone.•stage•Thewaychildrentalkaboutorexpresstheirfeelingsdependsontheirageandstageofdevelopment...•Hequittedthestageofpolitics.•Sheassertedthatshewasgoingtostageamusicalcomedy.•periodicalShemadeperiodicalvisitstoherdentist.•magazine•Thepeopleorfirmsthatadvertiseprovidethenecessaryfinancetokeepthesemagazinesrunning.•advertise•advertiser•advertisedbidding••commercialadvertisement•Publicserviceadvertisement•advertisingcampaign/expense/industry/board/agency/effectiveness/design/rate/English/message•Thepublishersgettocarryontheirbusinessandtheadvertisersgettoselltheirproducts.•carryon•—continuedoingsomething•Herbraveryhasgivenhimthewilltocarryonwithhislifeandhiswork...•Throughadvertisementstheycancomeincontactwithpeoplenotnormallymetinnormaldailylife.•through,via,by•comeincontactwith•—touchorbenear•keeptouchwith/contactwith•Aspeopletravelmorenow,theycomeincontactmorefrequentlywithpeopleofdifferentcultures.•Againthebestbuyersorsellerscanbepickedoutandthemostsuitablebargainsreached.•pickout,select,choose,tellapartbargain•Atthispricethewineisabargain...•Shopinsmalllocalmarketsanddon'tbeafraidtobargain.•Inshort,advertisementsenablepeopletowidentheirchoicesandchancesinwhatevertheywishtoobtainordiscard.•Inshort,inbrief,inaword,inconclusion•widen•...policiesthatwidenthegapbetweentherichandthepoor.•Widenone'sfieldofvision.•narrowdown•Thereareeasywaystonarrowdownyourchoice.•Asusefulasitis,advertisementsaresometimesabusedbyunscrupulouspeople.•abusepeople/authority/ofpower/women•drugabuse•unscrupulous[ʌnˈskru:pjələs]•toactinadishonestorimmoralwayinordertogetwhattheywant.•Theunscrupulouscadrewasseverelypunishedformakingawaywiththewealthofthestateatwill.•Shewasadesigning,anaudaciousandanunscrupulousyoungperson.•她是个工于心计、轻佻放肆，不讲道德的年轻女子。•Inthemidstofaninternationalsportsmeetweseetheomnipresentsignofapopular-brandcigarette.•Thespeakerinterruptedhimselfinthemidstofhisspeech.•Thehutisinthemidstoftheforest.•Hefoughtbravelyinthemidstofthebattle.•Yettheseadvertisersblatantlyignorefactsandpromotetheirproductsnonetheless.•blatantly•adv.喧闹地；公然地；露骨地；无耻地•Safetyguidelineshadbeenblatantlyignored.•ignore,neglect•He'dgiventoomuchtohiscareer,workedlonghours,neglectedher...•turnablindeyeto•Don'tturnablindeyetomattersthatconcernthepeople'swelfare.•Wecan'tturnablind