搜索
牛津高中英语(模块四·高一下学期)牛津高中英语(模块四·高一下学期)Module4Unit1ReadingAdvertisementsThe1stPeriodEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsLead-in:Whatkindofproductorserviceisbeingadvertised?WaterprotectionSalesofCocoColaWhichaddoyoulikeandwhy?learnmoreaboutadsFast-reading1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAsstandfor?3.WhatdoPSAsaimtodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.ReadingStrategyThebasicformatofexpositorywriting:IntroductionofsubjectSupportingdetailsConclusionHowtoreadexpositorywriting(说明文）?1.Introductionofsubject2.Supportingdetails3.Conclusionauthor’sopinions/suggestionsintroductionofadvertisementsexpositorywritingCarefulreading:Thistext(1)(2-4)(5)SupportingdetailsTake‘Thistext’forexample:Whatanadvertisementis.Notalltheadvertisementstellusthecompletetruth.Publicserviceadsalwaystellusthetruth.(2)(3)(4)Readthepassageagainanddecidethemainideasforeachparagraphofsupportingdetails.Subject:Informationsupporttheidea:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoTherearealsoPSAsthatThereareevenPSAstoWecanlearnalotfromthem.Nowwecanhaveabetterunderstandingofthetext.Take‘Publicserviceads’forexample:teachusandhelpusleadbetterlives.encouragepeopletosupportpublicserviceprojects.teachushowtolivehealthylives.T/F1.Advertisementsarefoundinmanyplaces.2.PSAsareonlyfoundinnewspapers.3.Alladvertisementstellthecompletetruth.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAsWhat’sthesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(compareandspeak)TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeCostCAsPSAsBillboardsNewspapersmagazines,theinternet,radioandtelevisionAttractivepictures,cleverlanguage,TopromoteaproductorserviceToeducatepeopleabouthealth,safetyorotherissuesNeedtobepaidforareoftenrunforfree“Bright–teethfightsbadhealth”“yestolife,notodrugs”Summary(Fillintheblanks)Advertisementshavebecomeapartofourlife.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharem_______top______aproductors____.Buttheydon’ttellpeoplethec____truth.AnotheroneiscalledPSAs,whichareoftenrunforf____.Theyd____withmanys_______problems,whichoftenaffectpublicw______.romoteompletereeealelfareerviceypesommercialeantocial(口号，标语）SloganThinkaboutagoodsloganAskformore渴望无限（百事可乐）Thelastisgreat.味道好极了（雀巢咖啡）Everythingispossible.一切皆有可能TakeTOSHIBA,taketheworld.拥有东芝，拥有世界（东芝电脑）Agoodsloganneedstobe:SimpleEasytorememberMeaningful…Canyouthinkaboutagoodsloganforeachad?Enjoyyourmusic,EnjoyyourSony!NodrivingafterdrinkingProtectenvironment,ProtectourlifeComehere,makeyourdreamscometrue!Whatwelearnedtoday?1.WelearnedsomethingaboutAdvertisements,especiallythedifferencesbetweenCommercialandPSAadvertisements.2.Wecanhaveourownattitudestowardsadvertisementsnow.Homework:Listthedifficultlanguagepointsonyournotebook.Bye-bye!