印刷专业英语

山东轻工业学院Contents1.TheGraphicCommunicationsIndustryofToday2.BasicPrintingMethods3.NewTrendsinMediaMarket4.TheCommunicationProcessandaCommunicationModel5.PrinciplesofDesign6.Photographs7.HistoryofDevelopmentofElectronicPublishinginChina8.FutureDevelopmentofImageInputDevice9.PlatesforLithographicPrinting10.DigitalWorkflowandtheCTPTechnology11.PrintingfromLithographicPlates12.ColorPrinting13.InkJetPrinting14.PaperandPapermaking15.InkandInkManufacturing16.WaysofFinishingandBindingPrintedMaterials17.PrintingCareersandtheManagement18.ColorManagementandExtracurricularReading山东轻工业学院Objectives1.Identifytenproductsproducedbygraphiccommunicationsindustry2.Identifynineproductsmadebyotherindustrieswiththehelpofthegraphiccommunicationsindustry3.Definethetermscommunicationandgraphiccommunication4.Listtenbusinessenterprisesoroccupationsthatarepartofthegraphiccommunicationsindustry5.Describetheservicesthatareprovidedbyabookpublishingcompany6.Explainwhythegraphiccommunicationsindustryisoneofthemostimportantindustriesintheworld山东轻工业学院Termsmessage:讯息graphiccommunication：印刷publisher：出版社，出版物communication：信息，通讯社定compositor：排字机，排版员artist：艺术家textile：纺织品，织物染料wallpaper：壁纸，墙纸wrapper：包装纸，封面纸author：著作，作者editor：编辑printer：色版，打印机，印刷机印刷工人binder：装订机，活页封面，粘合剂catalog：目录，型录poster：招贴画，广告画brochure：简装本businessform：商业单据symbol：符号，记号，象征drawing：绘图，素描photograph：照相术，摄影术editorial：社论type：活字，铅字，字体typecomposition：活字排版artwork：画稿，正稿山东轻工业学院fold：折页，转行sew：锁线订，线装trim：切光，切齐bindery：装订厂，装订所reliefprinting：凸版印刷woodblockprinting：木刻印movabletype：活字assemble：配页，装订disassemble：拆卸cast：浇铸，铅字soot：炭黑varnish:调墨油，亮油linotype：整行铸排机Termstypesetting：排版，排字binding：封面，结合，装订，装桢copy：原稿，副本，稿件issue：版次，出版，发行额，期次parchment：羊皮纸，上等纸vellum：上等皮纸papyrus：纸草，草制成之纸[pə'paiərəs]drier:干燥器，干燥剂pigment：颜料，色料Letterpressprinting：凸版印刷山东轻工业学院Textprint山东轻工业学院textileSoftdrinkcantubetoothpastewallpaperCandywrapperorangebaseball山东轻工业学院artistpublishereditorcompositorprinterphotographerbinderauthor山东轻工业学院ITSPRODUCTSAREALLAROUNDUSWhenwethinkaboutanindustry,wegenerallythinkintermsofitsmajorproductorproducts.Thesteelindustryproducessteelandtheautomotiveindustry,automobiles.Butwhatdoesgraphiccommunicationsindustryproduce?Theansweristhingsthatareprintedorrelatedtotheprintingbusiness,suchaspaper,inks,filmsorbindings.Printedproductsareallaroundus.Booksandmagazines,newspapersandcatalogs,mapsandcharts,postersandbrochures,stampsandpapermoneyaresomeexamplesofproductsproducedintheirentiretybythegraphiccommunicationsindustry.山东轻工业学院Printingplaysakeyroleinthegenerationofproductsproducedbyotherindustriesaswell.Forexample,textiles,wallpaper,toothpastetubes,softdrinkcans,candywrappers,orangesandbaseballsallcontainprintedimages.Eventhecircuitsusedforelectronicdevicessuchascalculatorsandtelevisionsetsareprinted.Whenweusethetermgraphiccommunicationsasanalternativeofprintingorgraphicarts,wealsoextendtheproductscopeofprintingindustry.Satellitecommunicationofdocuments,computergeneratedimages,monitordisplayofwords,etc.areconsideredasapartofgraphiccommunicationsproducts.山东轻工业学院ITSPURPOSEISTOCOMMUNICATEMostprintingisdoneinordertoconveyamessagefromonepersonorgroupofpeopletoanother.Newspapers,books,magazines,catalogs,greetingcards,labels,andbusinessformsareallexamplesofprintedproductsusedforthispurpose.Theyallcontainmessages.Whenamessageissentbyonepersonandreceivedbyanother,communicationtakesplace.Printedmessagesaregraphicorvisualinform.Theyaremadeupofsymbols,drawings,andphotographs.Communicationthroughtheuseofprintedimagesiscalledgraphiccommunication.Theprimarypurposeofthegraphiccommunicationsindustry,then,istoproduceproductsthatcommunicategraphically.山东轻工业学院SCOPEOFTHEINDUSTRYThisbookisaproductofthegraphiccommunicationindustry.Severalindividualsandbusinessenterprisesplayedanimportantroleinitscreation.Togethertheseindividualsandenterprisesrepresentthescopeoftheindustry.Solet’snowtakeabrieflookathowthisbookwasproduced.ThemainpurposeofthisbookistohelpyoulearnscientificEnglishongraphiccommunications.Itdealswiththeorganization,tools,materials,andprocessesofthegraphiccommunicationsindustry.Thecontent,ormessage,ofthisbookwasdevelopedbytheauthorafterconsultationwiththepublisher.山东轻工业学院Thepublisherprovideddesignandeditorialassistanceandmanagedtheproductionandsaleofthebook.Typehadtobesetbytheworkersthatspecializeintypecomposition.Theyarecalledcompositorsortypesetters.Illustrationsweregathered.Artistscreateddrawingsandphotographersmadephotographs.Theassembledtype,artwork,andphotographsweresenttoaprinter,whomadeplates,andprintedthepages.Theprinterthensentthepagestoabinderywheretheywerefolded,sewntogether,trimmed,andencasedinacover.Theauthor,editor,publisher,compositor,artist,photographer,printer,andbinderallplayedanimportantroleinthecreationofthisbook.Suppliessuchaspaperandinkproductsandprintingequipmentswereneededaswell.Thegraphiccommunicationsindustryencompassesawiderangeofoccupations,activities,andenterprises.山东轻工业学院SCALEOFTHEINDUSTRYGraphiccommunicationsindustryisoneofthe