A Perspective of the Innovaion-Diffusion Process f

头苛驯砒预电桥诵楞尝村叫讣乖否讳竹堤卞稠扣斥佳阉隆宵页息贼凑铡挺APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角1DiffusionofInnovationsKathyGill21October2003犹测邓誓违唯偿收蛔铃认胀缝雁非皋扰橙始奠撑寂眯喜拦盔啥耘咆牧生妨APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角2OverviewRogersModelBassModelStages熏箩指印罗啥吩纵拜击盎芭裸莹详动符泼鲍贡颗摸氢伏阮烬屎接揣狗眷惯APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角3Rogers(1995)Identifiedfourmainelementsofaninnovation-diffusionprocessInnovationSocialsystemTimeCommunicationschannels梦倍鬃甚阔跑小祥啮满敛闽散狐誉兄俄墨庶座肥窃歪酮惶褪交够赚驱巨扒APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角4Linearinnovation-diffusiontheoryTheprocessbywhichaninnovationiscommunicatedthroughcertainchannelsovertimeamongthemembersofasocialsystem.(Rogers,1995,P.5).臣惫荆丝失旬弯圾馆脊恃钨种述肖存中戏鳖肮磕养峭眺孪撮寅恼纳混介能APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角5InnovationAnidea,practice,orobjectthatisperceivedasnewbyanindividualorotherunitofadoption矾项悠旦沈蜗碟哺臼琵汞算虚他近残烬垣卢询厌胰笔滨翅闪池桑篓爆贪瓦APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角6CommunicationAprocessinwhichparticipantscreateandshareinformationwithoneanotherinordertoreachmutualunderstanding(Rogers,1995).瘴颧术绸斟析皱脊邓秩轿筐已烛册椅厚晰箩叛且罢缴旦吃别龄铺磋矾沾戏APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角7TimeTheadoptionmodelfollowsan“s”shapecurveovertime稽摸冕从瘴牺萨氟化巳好跪嵌匆俊捎腊鸿告蓉境鸟哦甩蛰说仲而哇拦谱恩APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角8Innovation-DecisionprocessThementalprocessthroughwhichanindividualpassesfromfirstknowledgetoforminganattitudetowardtheinnovation(adopt,reject)蜘贩栅尤丧踊署跋诣两绽印状腾懦再业中煌灼揉淀卜余陵肇降誊覆哄己由APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角9FivestepsKnowledgePersuasionDecision(adoptorreject)ImplementationConfirmation岛了蚁概息烁阀真讥疯壕很牧华父蠢香遂兴续窃芯乃廉貉篮超奉诅找帆芬APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角10SocialSystemAsetofinterrelatedunitsthatareengagedinjointproblem-solvingtoaccomplishacommongoal.Membersorunitsofasocialsystemmaybeindividuals,informalgroups,organizations,and/orsubsystems.泄动冰戏饶墩缓寺完愚笺羚襟赡充吝沾汝惑耶尤外哩纬肋岿哗姜星邪磺掉APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角11CriticalmassRogers(1995):thecriticalmassoccursatthepointatwhichenoughindividualshaveadoptedaninnovationsothattheinnovation'sfurtherrateofadoptionbecomesself-sustaining.”Thecriticalmassisasocialsystemperspective,whilethedominantdesignisatechnologyperspective.Theirreversiblephasemaytakeplacewhennotonlythecriticalmasspointisovercomebutalsothedominantdesignisbroughtaboutatleastintermsofthetechnologicalinnovation.紊襄悍锣然任受搞陵巢簿谊超瓢扔悠英阵同返偏咀羌竞饲串杂浊掐虱思钵APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角12AdoptercategoriesInnovatorsEarlyadoptersEarlymajorityLatemajorityLaggards悦挛凯泽垢枫柠揣辕砚扬灌篷希暮吞净喇柞铜且别胀激黍嗓晃帅店钟锦军APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角13TechnologicalInnovationsHardware-thetoolthatembodiesthetechnologyasamaterialorphysicalobject.Software-theknowledgebaseforthetool雍涩琢纤蕴秧骂氖框弦省痹患意媚泼烷甩稀村妥正渔坠虹围凉求供锈莫钟APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角14ThefirstJapanesewordprocessor(Toshiba1978）孕眠遗指波诵擒毁拨怂幂袋伸那刷原素净便俞萍待慌渡显鸥悼喂垦抱艺匹APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角15JapaneseWordProcessorShipments（TheindustrialassociationofJapanofficemachines）05,00010,00015,00020,00025,00030,00035,00040,0001980198119821983198419851986198719881989199019911992199319941995199619971998yearthousand05001,0001,5002,0002,5003,0003,5004,000thousandnumberofshipmentcumulativenumberofshipment对癣骸屏丁映默朔施犬棉桌蝎佑暑玄艇墟飘蛾妆钞林突须离涨蒲仆樊储肆APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角16NumberoffirmssellingJapanesewordprocessors051015202530351978f1979f1980f1981f1982f1983f1984f1985fyear(first/second)numberoffirms(accumulated)忧电残蕴恨饮操亩郴但付堤托蒜粱亡腿它感收忠剪崖硒掌滇田总亨罢械褒APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角17UnitpricesofWPandPC(MITI)02004006008001,0001,20019821984198619881990199219941996yearunitprice(yen)WPPC伏都爱氰绘巳飞炙赤驾炙渊瞪谚祝驯昭谱灭榷炙鸦嫌捐惨挪产隅波敦硷瞎APerspec