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For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.PublicDisplayMarketTrendJeffLinAnalyst,DisplaySearchFor distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.RetailPOSFIDs/PublicTransportationTradeshowsandStagingEducationCommand&ControlCentersElectronicMenuBoards-QSRsRetailBankingPublicDisplayAgeiscoming!Source:DisplaySearchQuarterlyFPDPublicDisplayShipmentandForecastReport-AdvancedRetailAdvertising2For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.GlobalPublicDisplayMarketStatusReviewFor distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.DisplaySearch’sDefinitionofPublicDisplaySource:DisplaySearchQuarterlyFPDPublicDisplayShipmentandForecastReport-Advanced•Publicdisplaysareintendedtobeusedinout-of-home(OOH),publicenvironmentsandbymultipleindividualssimultaneouslytoconveyinformation,advertising,orotherformsofmessagingwithfullcolorandmotioncapabilities.•Additionalsubsetscanincludesingledisplaysviewedforanextremelylimitedperiodoftimeinaqueue(e.g.supermarketcheckoutdisplays).•Featuresoftheseproductsgenerallyinclude:-Anindustriallookandfeel(asopposedtoaconsumerlookandfeel)-RS-232controls-DistributionthroughB2B,industrial,ProAV,ITandothernon-consumerchannels-Extendedwarrantyforindustrialuse(suchasathree-yearwarranty)-NoTVtuners(whenindoubt,acompanywilldefineapublicdisplaybasedonhowitismarketedandsold)•DisplaySearchDOESNOTgenerallyincludehospitalityTVs(hotelroomTVs)initsdefinitionofpublicdisplay,althoughmanyincludethisduetosimilargo-to-marketstrategies.•Morehybrid(thosedefinedbythemanufacturerasbeingappropriateforuseinbothcommercialandconsumersettings)andcommercialTVsarebeingsoldincommercialapplications,however,sooftenthedistinctioncomesdowntoprincipaluse.•Forconvenience,wehavequantifiedtheTotalAvailableMarket(TAM)forthehospitalitymarketforreference,butwehaveNOTconsideredthismarketdatainforecasting.•AsofQ1’12,thefollowingsizesbytechnologywereincluded:-LCD:26-108”(sizesover108”aretileddisplaysandarecalledoutifrelevant)-PDP:32-152”•SincethepublicdisplaymarketcontinuestogrowwithnewerGen7,8,and10LCDfabsaswellaslargersizePDPsinitiallytargetedtowardthissegment(asopposedtothehometheatermarket),largersizeswillbeincludedastheyareintroducedtothemarket.4For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.11’PDPLCDUnit:Millionsunits12’13’14’2.73M2.70M3.27M4.15M11’Revenue:Billiondollars1213’14’28.9%7.9%36.9%7.7%30.1%7.0%29.2%NorthAmericaEMEAJapanLatinAmericaChinaAsiaPacific6.9%13.1%16.3%16.0%9.0%4.2%4.5%14.8%10.6%14.0%15.7%5.5%27.6%29.8%28.8%32.7%PublicDisplayMarketOutlook$3.06B$3.88B$3.98B$4.22B7.6%23.3%76.7%92.4%5.6%94.4%3.8%96.2%YoYGrowthRate(%)YoYGrowthRate(%)Source:DisplaySearchQuarterlyFPDPublicDisplayShipmentandForecastReport-Advanced2.9%27%3%6%ShipmentbyTechnologyRevenuebyRegions-1%21%27%5For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.LCDPublicDisplayMarketReview(1)Source:DisplaySearchQuarterlyFPDPublicDisplayShipmentandForecastReport-AdvancedWorldWide10’11’12’13’70”Above50”-65”40”-43”26”-39”45”-47”NorthAmerica10’11’12’13’70”Above50”-65”40”-43”26”-39”45”-47”BrandVolumesBrandVolumesNo.1NEC90.6KNEC100.5KNo.2Samsung64.4KSamsung80.9KNo.3LGE29.6KLGE40.6KNo.4Sharp14.8KPanasonic31.4KNo.5Toshiba11.3KToshiba27.3KRank20102011BrandVolumesBrandVolumesNo.1Samsung223.8KSamsung319.6KNo.2NEC175.3KNEC201.4KNo.3LGE71.3KLGE111.0KNo.4Sharp37.9KPanasonic95.6KNo.5Philips20.6KSharp60.5KRank201020111.41MMil.unit2.09M2.49M3.09MK.unit546.8K716.9K734.4K942.7K34%34%23%9%28%36%22%13%1%28%22%24%20%6%27%19%26%22%6%35%35%20%10%26%35%23%15%1%28%21%25%20%6%27%19%26%22%6%K.unitK.unit6For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.LCDPublicDisplayMarketReview(2)Source:DisplaySearchQuarterlyFPDPublicDisplayShipmentandForecastReport-AdvancedEMEA10’11’12’13’70”Above50”-65”40”-43”26”-39”45”-47”China10’11’12’13’70”Above50”-65”40”-43”26”-39”45”-47”73.9K162.3K361.5K463.4K73.9KBrandVolumesBrandVolumesNo.1Samsung20KSamsung29KNo.2Viewsonic5.8KPhilips6.8KNo.3Chilin5.7KNEC5.9KNo.4NEC3.8KPanasonic5.3KNo.5LGE1.9KViewsonic4.9KRank20102011BrandVolumesBrandVolumesNo.1Samsung92.2KSamsung134.6KNo.2NEC62.0KNEC75.4KNo.3LGE31.0KLGE44.2KNo.4Sony9.2KPhilips28.6KNo.5Sharp7.0KPanasonic17.0KRank20102011471.7K715.6K748.7K887.5KK.unitK.unit38%28%25%8%31%33%22%13%1%29%21%24%21%5%27%19%26%22%6%27%19%26%22%6%27%23%24%20%6%18%41%29%11%2%24%34%32%9%K.unitK.unit7For distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.PublicDisplayMarketAnalysisFor distribution to 2012 China FPD Conference attendees only. Content remains the property of DisplaySearch.TotalSolutionDisplayDisplayMediaPlayerMediaPlayerContentContentAnalysisStructureof