iiMedia Report ：2018-2019 China Mobile Search Engi

2018-2019ChinaMobileSearchEngineMarketResearchReportMethodsin-depthinterviewanddeskresearchhavebeenusedinthisreport.AlsoweusedourownuserdatamonitoringsystemandiiMediaPolarisAnalysisSystemforInternetProducts.•Carryingoutin-depthinterviewwithindustryexpertsanduserforknowingthekeyfactsoftheindustryandgettingcorrespondingdata.•Filtering、comparingthefollowingdatawithdatagettinginusersurveyforgettingthescaleoftheindustry.➢DataandinformationpublicizedbytheGovernment➢Publicinformationoftheindustry➢Corporateannualreportsandquarterlyreports➢Viewpointpublicizedbyindustryexperts•Analyzingdatafromourowndatabase,iiMediaPolarisAnalysisSystemforInternetProducts,andiiMediaStrawberryPieDataSurveyandComputingSystem.•BigDataPublicOpinionMonitoringSystem:Firstglobalsystemachievepublicopinionmonitoringandnegativeopinionmonitoringthroughthewholeinternet,includingnegativeopinionwarning,publicopinionmonitoring,andinformationofcompetitiveproducts.Scanningtheinternetandupdatingthedataeveryminute.•Alwayssearchingforexcellententerprisesascases,e-mailingformoredetails:[e-mail]目录CaseStudyofChinaMobileSearchIndustryfrom2018to20193TheTendencyofChinaMobileSearchEngineIndustry4OverviewofChinaMobileSearchIndustryfrom2018to20191BehaviorAnalysisofChinaMobileSearchUsersfrom2018to20192OverviewofChinaMobileSearchIndustryfrom2018to201901©2018iiMediaResearchInc©2018iiMediaResearchInc：IndependentResearchandDrawingbyiiMediaResearchInstituteMobileSearchDistributorUploadingrequirementsforcomprehensivesearchUsersContentProductionPlatformMobileSearchPlatformSearchTechnologyProviderUsersProvidingsearchtechnologysolutionsReceivingqueryresultsDeliveryofqueryresultsMobileSearchPlatform©2018iiMediaResearchInc’slives,users’demandsformobileinformationisnolongerlimitedtonewsandinformation.Medicalcare,cosmetologyandskincare,tourisminformation,facialpacksandsoonhavebecomenewneedsforusers.©2018iiMediaResearchInc’satisfactionwiththefirstanswer.ThecoverageandaccuracyofthedirectansweronthetopofthesearchresultsofSogouSearchhasreached38%and94%respectively.Byoptimizingtheproductpresence,suchasprovidingmorephotosandvideosillustrations,andcoveringtheauthoritativeverticalcontentsuchashealthcareonalargerscale,SogouSearchhaspromotedthepercentageofusers’clicksonthefirstanswerintheresultsofthewholenetworkto32%from25%inthelastquarter.1.BaiduSearchRolledOutSmartMiniProgram,RedefindingSearchField2.TheAccuracyofDirectAnswerontheTopoftheSearchResultsbySogouSearchis94%©2018iiMediaResearchInc“AuthoritativeInterpretationofThreeArmourDoctors”.Basedonthefunction,userscandirectlyob