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重庆市双福综合项目地块总体规划CHONGQINGSHUANGFUMASTERPLANNING汇报议程Agenda项目研究ProjectResearch案例研究CaseStudies概念设计方案ConceptScheme规划研究PlanningStudy项目研究ProjectResearch城市背景轨道交通图Metrotransportation公路运输图HighwaytransportationCityBackground文化与历史1.重庆具有3000多年的悠久历史和光荣的革命传统。Chongqinghasmorethan3000yearslonghistoriesandthegloriousrevolutionarytradition.2.重庆是中国著名的历史文化名城。ChongqingisafamoushistoricalcityinChina.3.重庆是巴渝文化的发祥地。巴渝文化是中国传统文化源远流长的一部分。ChongqingisthebirthplaceofBaandYuculturewhichisawell－establishedpartofChineseculture.Traditionalculture吊脚楼StiltedHouse文化遗产CulturalHeritage自然风光NaturalScenery历史遗址HistoricalRuins川剧变脸TheSichuanOperaTurnsHostile特色饮食CharacteristicDiet区位分析项目用地位于江津双福工业园区内，是重庆市主城区近郊，距重庆市区21公里、距大学城10公里、距江北国际机场40分钟车程。地块地势平坦，自然环境和用地条件良好。靠近成渝高速公路出口，紧邻重庆绕城高速公路和和九江大道，津马高等级公路纵贯园区全境，与兰家沱港和成渝铁路江津站相邻，交通路网四通八达。工业园是集现代工业园、仓储物流园、房地产商住区、生态休闲旅游区为一体的现代新型园区。ThesiteareaislocatedinsideJiangjinShuangfuIndustrialPark,whichisasuburbanareainChongqing,21kilometerstodowntownarea,10kilometerstoCollegeCity,about40-minutebycartoJiangbeiInternationalAirport.Thelandformisflat,withnaturalenvironment.ClosedtoentranceofChengyuhighway,alsoadheredtoChongqingExpressway,JiujiangRoadandJinmaroad,andneighboringLanJiatuoPortandChengyuRailwayJiangjinStation,andtheroadnetworkleadstoalldirections.Theindustrialparkisamodernandbrand-newparkintegratedwithindustry,warehouseandlogistics,realestates,commercialresidence,ecological&leisurelinesstourism.SiteLocation江津区图Jiangjinarea双福工业园图ShuangfuIndustrialPark重庆主要交通干道图ChongqingMainTrafficArtery基地现状SiteStatus周边地块功能分析居住用地Residential绿地GreenSpace学校SchoolFunctionAnalysisOfSurrounding政府用地Governmentland工业用地Industryland绿化用地Greenland交通分析至机场ToAirport至重庆ToChongqingTrafficAnalysis至江津ToJiangjin至西彭ToXipeng进入基地线路TrafficintositeTrafficpassingsite路过基地线路战略目标1.本项目定位为双福工业园内一个中、高档次的现代大型综合性住宅小区。Theprojectisorientedtobeamiddleorhigh-grademodernlarge-scalecomprehensiveresidentialcommunityinShuangfuIndustrialPark.2.以欧洲风情小镇为设计原型和母题进行该住宅小区的规划和建筑设计，力求创造一个具有鲜明主题风格和异域文化特征的住宅社区，使其成为具有浓郁异国风情和文化底蕴的小区。Referringtothesurroundingarea,weaimtodesignaresidentialareawithadistinctivethemeandrichculturalcontent,mainlyaEuropean-styledtown.3.项目通过规划与创造，力求营造、移植一种全新的生活、居住文化到重庆，吸引、打动周边乃至重庆中高收入人群购买自住、投资。TheprojectisaimtocreateanewlifeandintroducealivingculturetoChongqing,thereforeattractingmiddleandhighincomecustomersfromsurroundingcommunitiesandevenfromChongqingtobuythehousestoliveortoinvest.StrategicObjective和谐美观的设计Harmonious&artisticdesign优质完善的设施Highquality&perfectfacility温馨舒适的生活Warm&comfortablelife优势与机遇1.区域内首批开发项目之一——该项目可成为区域内领导者Oneofthefirstdevelopmentsinthearea-theprojectcansetalead2.混合功能项目为形成地区副中心创造机会Mixedusedevelopmentgivesopportunitytomakelocalsub-centre3.双福工业园区的开发为地区聚敛人气Thedevelopmentoftheindustrialparkwillbringpeopletothenewarea4.临近地块的建设可导致地价的增长Theconstructionofneighbouringsitesshouldleadtoanincreaseinthelandvalue优势Strength1.地势平坦RelativelyFlatsite2.商场比邻主要道路Retailsiteadjacenttomainroad3.附近的高速道路连通重庆Highwayaccessnearby–connectiontoChongqingcity4.大型开发体量能够形成自身特点Largedevelopmentvolumecancreateprojectidentity5.基地内植被丰富，土壤肥沃Siteisgreenandfertile机遇OpportunitiesSWOTAnalysis（1）劣势与挑战挑战Threats劣势Weakness1.缺少参照环境——邻近地块均尚未开发Lackofcontext–thereisnoneighbouringdevelopment2.基地被道路分割为小块Sitesubdividedbyroads3.商场地面低于道路平面Retailsitelevelisbelowthemainroadlevel4.距离市中心及机场较远Relativedistancefromthecitycentre/airport1.项目基地周边将来的开发未知Unknownfuturedevelopmentswillsurroundtheprojectsite2.目前基地西面和南面低质量的建筑环境Currentlylowqualitybuildingstothesouthandwestofthesite3.缺乏铁路线会降低长期的市场价值LackofrailwaylinereduceslongtermmarketvalueSWOTAnalysis（2）案例分析CaseStudies香港—愉景湾HongKong–YujingBay1.协调环境——保护自然资源包括山林、天然海岸线，开发与四周自然环境协调的密度合理的居住区。HarmoniousEnvironment–thenaturalresourceprotectioncoversmountains,forests,naturalcoastlines,theprojectemphasisondevelopinganidealresidentialareawithareasonabledensitywhichisinharmonywiththesu-rroundingenvironment.2.建筑容量——从海到山体依次为：低层洋房、高层建筑，通过建筑高度的错落布局最大限度的利用海景。容积率由2层以下的0.6至20层以上的3.0不等分布。BuildingMass–thebuildingsequenceissetfromtheoceantothemountainarea:lowstoreyvillas,high-rises,throughstaggeredlayoutinbuildingheight,shallweutilizetheseascapeinmaximum.Theplotratiorangesfrom0.6belowtwo-storybuildingto3.0above20storeybuilding.3.愉景湾的无车住宅区特色，是由原来作为度假胜地的发展概念演变而成。ThefeaturesoftheYujingbayliesinitsnovehicledesign,whichoriginatedfromplanningconceptasaholidayresort.案例分析CaseStudies(1)深圳－华侨城波托菲诺Shenzhen－Portofino案例分析1.丰富的建筑形态适应不同的居住心理：独立别墅、Townhouse、多层、小高层和高层豪华住宅，更能适应国际化人群的需求。Theprolificarchitecturalstyleshallmeettheneedsofdwellersofallkinds:singlevilla,townhouse,multi-story,midhigh-rises,high-riseluxuriousresidence.2.开放的社区形态更具包容性：会所紧邻燕栖湖，开放亲水；公共商业街，水岸广场，以及作为标志性建筑的钟楼引入对外开放的酒店式公寓。Opencommunitystyleshallaskformore:theclubclosedtoYanxiLake,whichallowintimateaccesstowater;publicCommercialStreet;river-sidesquare;thebelltowerasalandmarkbuilding,andintroducehotel-styleapartmenttopublic.3.自然资源与人工造景的完美融合：湿地园林的地表面貌介于水陆之间，谛诺山到天鹅湖之间是山与水的自然过渡洋溢着浓郁的异国情调。Theperfectcombinationofnaturalresourceandartificiallandscapedesign:thesurfaceofthemarshparkappearstobeamidstlandandwaterarea,whileamidstTinoMountainandSwanLakeisthena