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牛津高中英语M4U1AdvertisingWelcometotheUnitEnjoysomeadsIfyoureallywanttotouchsomeone,sendthemaletter.CommunicationjustgotsweeterBrainstorming:1.Wherecanyoufindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,orinbusesetc.2.Doyouliketheseads,whyorwhynot?Theyarequiteinteresting,creativeandwecangetusefulinformationfromthem.Whichadisyourfavorite?Whichadisyourfavorite?Usually,apersoncanpointagunatananimal,butthispictureshowsthatananimalpointsagunatahuman.Themanisterrifiedandasksforhelp.Thispicturetellsustheimportanceofputtingouselvesinother'sshoes.Donotgetyourownhappinessattheexpenseofother'ssorrow.Itshowsusthesufferingofanimalswhenhumanskillthemforfur.Justimaginehowterribleitwouldbeifyouwerebeingpointedatbyagun,andyouwillrealizethesufferingofanimals.Observation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooCommercialadvertisementsPublicserviceadvertisementsWhatmakesagoodcommercialad?1.Whereistheplace?InapoorplaceinSouthAfrica.2.Whoarethemaincharacters（主要角色）?Footballstarsandlocalkids.3.Whathappenedbetweenthem?Localkidsinvitefootballstarstoplayfootballwiththem.4.Whowonthefootballmatchintheend?Localkids.Whatmakesagoodad?Agoodcommercialadshouldalsoshowitshumanitarianconcern,andbuildsagoodconnectionbetweentheproductitpromotesandthepubliclife.Watchanad:Writeapassageaboutit:Thinkofthefollowingquestions:Isitacommercialadorpublicservicead?Whatmessageisconveyed?Howisitconveyed?AsampleThisisapublicservicead.Afatherisdrivingacar,andhisdaughterandwifeareobservinghimfromadistance.Suddendly,thecarhitssomethingandthefatherlooksinterror.Luckily,hisdaughterandwifecometohisrescue.Theyhelphimwearhisseatbelt,andthefathersurvives.Ilikethisadforitshowsavividpictureofwhatdamageacarcrashcouldgetifyoudonotwearseatbelts.Plus,ithelpsmerealizetheimportanceoffamilyloveandcare.Insteadofportrayingabloddycarcrashscene,itshowsusthewarmthoffamilyloveandatthesametimeremindsusoftheimportanceofwearingseatbelts.