牛津高中英语M4U1 Project Developing an ad campaign Langu

牛津高中英语M4U1ProjectDevelopinganadcampaignHowdoyoubuildanadcampaign?Learningobjectives1.MastertheusageofKeywords,phrasesandsentencesinthetext.2.Applythelanguagepointsintopracticaluse.StepIExpressionsandphrasesSelf-studyguidance1RefertotheEnglishbookandfindoutthefollowingexpressions.1引起某些观众的注意2对(某一目的)心中已有...3弄清楚/计算出4让某人做某事5使用不同的媒介6目标观众7为了确定你的观众8提前做一点调查和分析9到了做某事的时间10吸引,呼吁,引起兴趣11以某种方式作出反应12对...关心/感兴趣13把...表达清楚14组织/汇集/组装15决定你想采用什么样的方式16取决于/依赖于1影响某些受众2对(某一目的)心中已有...3弄清楚，计算出4让某人做某事5使用不同的媒介6目标受众7为了...8提前做一点调查和分析9到了做某事的时间10吸引,呼吁,引起兴趣reachacertainaudiencehave...inmindfigureoutgetsbtodosthemploydifferentkindsofmediatargetaudienceinorderto...doalittleresearchandanalysisinadvanceIt'stimetodoappealto11以某种方式作出反应12对...关心/感兴趣13把...表达清楚14组织/汇集/组装15决定你想采用什么样的方式16取决于/依赖于reactinacertainwaybeconcernedwithgetacrossputtogetherdecidewhatapproachyouwanttousedependonStepIIKeywords&PhrasesSelf-studyguidance2TranslatethefollowingsentencesintoChineseandrefertotheEnglishpaperordictionarythennoticetheusageoftheunderlinedwords.1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.(L4-5)2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(L10-11)3.Itisimportanttoalwaystrytoappealtheaudienceinordertogetthemtoreactinacertainway.(L17-18)4.Howdoestheproblempersonallyaffecttheirlives.(L24)5Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(L26-27)1.Itisimportanttofigureoutexactlywhatyouwantto...andwhatyouaretryingto...todo.〖句法分析〗句首的it作__________,真正的主语是_____________,两个what引导____________,充当_________的宾语.figureout弄清楚,弄懂,计算出,解决1)I'veneverbeenabletofigurehimout.2)Haveyoufiguredouthowmuchtheholidaywillcost?3)Ittookthemaboutonemonthtofigureouthowtostarttheequipment.tofigureout...名词性从句figureout形式主语figuresbout看透某人理解/看透解决/弄懂计算出Thepresentsituationisverycomplex,soIthinkitwilltakemesometimeto____itsreality.AmakeupBfigureoutClookthroughDputoff2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定,查明,决定,裁决用法辨析:1)Upbringingplaysanimportantroleindeterminingaperson'scharater.2)Hewasdeterminedthatthesamemistakeswouldnotberepeated..determine+n/that...总结决定...bedeterminedthat...3)I'mdeterminedtogoandnothingwillstopme.4)Hedeterminedtoleaveatonce.5)Theydeterminedonstarting/anearlystartbedeterminedtodo(表状态)总结determinetodo/on(doing)sth(表动作)注意：在过去分词短语作状语的句子中，常用determined...而不是beingdetermined...eg.Determinedtopasstheexam,hebeginstostudyharder.〖单词积累〗decidev.决定determinationn.决心，意志determinedadj.坚定的，有决心的determiningadj.有决定性的决定做某事The____lookonhisfaceshowedthathehadenoughconfidenceinhimself.AsurprisedBpuzzledCexcitedDdetermined____totrainhissoninEnglish,heputanadlikethisinpaper,“___,anEnglishteacherforaten-year-oldboy.ADetermined;WantedBDetermined;WantingCDetermine;WantedDDetermining;Wanting3.Itisimportanttoalwaystrytoappealtheaudienceinordertogetthemtoreactinacertainway.a)appealvi.恳求，呼吁，有吸引力Thegovernmentisappealingtoeveryonetosavewater.Doestheideaofworkingabroadappealtoyou?搭配：appealtosbtodosth/forsth恳请/呼吁某人...appealtosb吸引某人n.恳求，呼吁，吸引力Theymadeanappealtothevillagersformoneytobuildthebridge.makeanappealtosbforsth为...向某人提出呼吁单词积累：appealingadj.有吸引力的；有感染力的b)reactvi.(to)做出反应，回应，起化学反应他的粉丝对这个消息有什么反应？Howdidhisfansreacttothenews.Peoplecanreactbadlytocertainfoodadditives.人们对某种事物添加剂产生严重反应。拓展：reacton/uponsth对...有影响reactagainststh反对,反抗reactwithsth起化学反应--HowdidyoulikeNick'sperformancelastnight?--Tobehonest,hissingingdidn't___tomemuch.AappealBbelongCreferDoccurLocalpeople____angrilytothenews.AactedBbehavedCreactedDanswered4.Howdoestheproblempersonallyaffecttheirlives.personallyadv.AllletterswillbeansweredpersonallyShesaidshedidn'tlikeit,butpersonally,Ithoughtitwasverygood.单词积累：personn.人/个人personaladj.个人的/私人的personalityn.性格/个性/人格亲自(地)就某人自己而言--Shallwegotothepartyatseven?--_____,it'snotaconvenienttime.ABymyopinionBFormyopinionCPersonallyDInperson5Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.〖句法分析〗不定式短语togetyourmessageacross作_______,修饰_____;when引导_________.get(...)across把...表达清楚/使理解/使明白/横过/渡过Hefounditdifficulttogethisideaacrosstostudentsathisfirstclass.Themessagegotacrosstohimatlast.〖用法归纳〗getsthacrosstosb把...向某人表达清楚getacrossto还可用作不及物动词,意为：被理解定语ways时间状语从句被理解把...表达清楚TheIronLady,BaronessThatcher,isapersuasivespeaker,whoseideacaneasily____tothepublic.AgetacrossBfigureoutCputforwardDtakeoverStepIIIMainanddifficultsentencesCooperationanddiscussion1....,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.(L16)2Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...(L19)ii1....,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.〖句型剖析〗It'stime(forsb)todo...到(某人)做...的时候了到我们睡觉的时间了It'stimeforustogotobed.〖拓展〗It's(high/about)timethatsb+过去式/shoulddo...该是某人做...的时候了eg:到我告诉他真相的时候了It'stimethatIshouldtellhimthetruth.It'shightimethatwestoppedpollution.是我们阻止污染的时候了虚拟语气Jackisagreattalker.It'shightimethathe______somethinginsteadofjusttalking.(2012.辽宁高考)AwilldoBhasdoneCdoDdid2Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself