电子商务英语 导入部分

实用电子商务英语UnitOneIntroductiontoElectronicCommerceThinkaboutitWhatisElectronicCommerce?HowdoesElectronicCommercedevelopandgrow?WhatarethecategoriesofElectronicCommerce?WhataretheadvantagesanddisadvantagesofElectronicCommerce?1.1ElectroniccommerceElectronicCommerceVSElectronicBusiness?changeablyinterinter-在…之间，相互inter-netinter-nationalinter-nal互联网国际的内部的1.1threedefinitionsNarrowsenseIBMdefinitionBroadsenseIBMdefineselectronicbusinessas“thetransformationofkeybusinessprocessesthroughtheuseofInternettechnologies.”IBM公司将e-business定义为“使用互联网技术来改造的关键业务活动”。•formationtrans改变trans-跨越trans-fertrans-mittrans-action迁移传播交易Internet因特网WorldWideWeb万维网Wirelesstransmission无线传输技术AllactivitiesthatuseInternetTechnology.PDA-PersonalDigitalAssistant个人数码助理1.2DevelopmentandGrowthofE-commerce•EFTs=ElectronicFundsTransfers电子转账wiretransfers银行电汇•Electronictransmissionsofaccountexchangeinformationoverprivatecommunicationsnetworks.•企业间通信网络进行账户交易信息的电子传输•EDI=ElectronicDataInterchange电子数据交换•Businesstransmitscomputer-readabledatainastandardformattoanotherbusiness.•一个企业把标准格式的计算机可读的数据传输到另一个企业。Standardformat统一格式Computer-readabledata计算机可读数据Electronictransmissions电信号传输Documentsinvolving…Invoice发票Purchaseorder订单Billoflading提货单ManualmethodVS.EDImethodTradingpartners贸易伙伴•BusinessthatengageinEDIwitheachother•U.S.governmentisoneofthelargesttradingpartnersintheworld1.3FivecategoriesofE-commerceAnexample-stereospeakersB2BB2C（e-procurement)电子采购SupportingactivitiesHiringworkersRenting/buyingfacilitiesShippingMaintainingaccountingrecordsPurchasinginsuranceAdvertisingcampaignsDesigningnewproductsC2CNote:C2CisincludedinB2CinthisbookB2GisincludedinB2Binthisbook1.4AdvantagesofE-commerceSellerBuyerSociety1.4AdvantagesofE-commerceAlltheadvantagesofelectroniccommerceforbusinessescanbesummarizedinonestatement:electroniccommercecanincreasesalesanddecreasecosts.电子商务的优势可以归纳为一句话：电子商务可以增加销售额并降低成本。•Negotiatingprice•Terms•Bid•Inquiry•Quote•order•议价•条款•出价•询价•报价•订单TranslatethefollowingphrasesWelfareofsocietyEFTsoftaxrefunds,publicretirement,andwelfaresupportReductionintrafficandpollutionServicesandproductsinremoteareas1.5disadvantagesNotsuitableforE-commerceCulturalandlegalobstaclesTechnicalissuesThesedisadvantageswilldisappearaselectroniccommercematuresandbecomesmoreavailabletoandacceptedbythegeneralpopulation.随着电子商务的成熟和在大众中的普及，这些缺点将会消失。Review•PDA•B2C•B2B•C2C•B2G•EDI•auction•advertisingcampaign•个人数字终端•企业与消费者间电子商务•企业间电子商务•消费者间电子商务•企业与政府间电子商务•电子数据交换•拍卖•广告战略•Tradingpartners•E-procurement•AccesstotheInternet•Culturalandlegalobstacles•Transactionsbetweenbusinesses•Billoflading•贸易伙伴•电子采购•上网•文化和法律障碍•企业间交易•提货单•Auction•Commerce•Fraud•Integrate•Transmission•Eliminate•Internet•Merchandise•Welfare•innovation•拍卖•商务•欺诈•整合•传输•消除•因特网•商品•福利•创新WhichofthefollowingproductsaresuitableforE-commerce?WhyaretheseitemssuitedtoE-commerce?•CD、Book、Computer、airticketsCommodityitem商品aproductorservicethatishardtodistinguishfromthesameproductsorservicesbyothersellers;itsfeatureshavebecomestandardizedandwellknown.（line.2，para2)不同厂商提供的产品或服务彼此没有差别，其特征已经标准化且为消费者熟知。OtherfactorsShippingprofile运输规格Thecollectionofattributesthataffecthoweasilythatproductcanbepackagedanddeviled.（line.2,para3)影响包装和运输难易度的所有特征。Value-to-weightratio价值重量比（line.4,para3)•Airticket•Exception?Jewelry(line.8,para3)OtherfactorsBrandreputation品牌声誉（para.4)Productsthatappealtosmallbutgeographicallydispersedgroupsofcustomers.(line.5,para.4)销量不大但目标市场地域分散CombinationofelectronicandtraditionalcommerceSellingskillsPersonalinspectionCommodityandpersonalinspectionRealestateusedcarsHigh-fashion,clothing,antiques,orperishablefood