GS1优惠券数据格式

GS1DataBar2010ProgramBarCodes&IdentificationBusinessUnitAugust2007©2007GS12GS1BarCodes&Identification.SaveTime.SaveMoney.PresentationAgenda•IntroduceGS1DataBar™[formerlycalledReducedSpaceSymbology(RSS)]•GS1DecisiononGS1DataBar•GS1DataBarcomparisonstoEAN/UPCandEPC•BusinessCaseforGS1Adoption•GS1DataBar2010Program©2007GS13GS1BarCodes&Identification.SaveTime.SaveMoney.IntroducingtheGS1DataBarFamilyGS1DataBarOmnidirectionalGS1DataBarStackedOmnidirectionalGS1DataBarExpandedGS1DataBarExpandedStackedGS1DataBarTruncatedGS1DataBarLimitedGS1DataBarStackedPOSSymbols©2007GS14GS1BarCodes&Identification.SaveTime.SaveMoney.MakeGS1DataBaraGlobal,OpenStandardGS1BoardandGeneralAssemblyagreed:“TheGS1DataBarand*GS1ApplicationIdentifiersshallbeavailableinalltradeitemscanningsystemsbeginningJan1,2010.”*GS1ApplicationIdentifiersarethecollectionofaround100dataelementsdefinedforusebyGS1foruseinsidebarcodesandEPCtags©2007GS15GS1BarCodes&Identification.SaveTime.SaveMoney.TaskForceCompaniesandGS1DataBarApplicationAreasCompaniesSmallProducts2010FreshFoods2010VariableMeasure2010Retailers:DorothyLaneMarket,Carrefour,Metro,Loblaws,Target,Wal-Mart,andWoolworthsCPGManufacturers:Kraft,Nestle,P&G,RB,andTysonKraft&TysonKraft&TysonformpXML,NCA,&NPBHealthcareManufacturers:B.Braun,Baxter,J&J,Metronics,andPfizerNANATraceability/AuthenticationatPOSandforGlobalPatientSafetyTobeDeterminedbyProductType(e.g.,alcoholicbeverages,tobacco)©2007GS16GS1BarCodes&Identification.SaveTime.SaveMoney.WhoSupportedtheGS1DataBarTaskForce?AeonCompanyGS1JapanNestleB.BraunGS1USP&GBaxterJ&JPfizerDorothyLaneMarketKaoCorporationReckitt-BenckiserFMIKraftTargetGS1BrazilLoblawsTysonFoodsGS1France(Carrefourrepresentative)MetronicsWal-MartGS1Germany(Metrorepresentative)NationalCattlemen’sBeefAssociationWoolworthsGS1GlobalOfficeNationalPorkBoardVICSRetailerHealthcareMFGCPGMFGGS1TradeAssoc©2007GS17GS1BarCodes&Identification.SaveTime.SaveMoney.HowdoesGS1DataBarcomparetoEAN/UPC?GS1DataBar,thenext-generationbarcode,carriesover100differentbarcodedataelementslikeserialorlotnumbers,expirationdates,&measurementsOurfirstgenerationbarcode(EAN/UPC)…Retailers:“EAN/UPConlycarriesGTIN”©2007GS18GS1BarCodes&Identification.SaveTime.SaveMoney.EAN/UPCandGS1DataBarPoint-of-SaleSymbols:Data-SizeComparisonsGS1DataBarExpandedGS1DataBarExpandedStackedGTIN+Serial#EAN-13SymbolAreaGS1DataBarStackedOmnidirectionalGS1DataBarOmnidirectionalGTINSameData,LessSpaceGTIN/Price/WeightGS1DataBarExpandedGS1DataBarExpandedStackedMoreData,SameSpaceManufacturers:“It’stoolargeformanypackages”©2007GS19GS1BarCodes&Identification.SaveTime.SaveMoney.HowdoesGS1DataBarcomparetoEPC?StandardsExistYes–MatureYes-EvolvingSupportforfullGTINYesYesSupportforserializationYesYesCostRelativelyLowStillHighLineofSightRequiredYesNoMaturityofTechnologyHighLowRewriteableNoYesAvailabilityofTechnologyHighLow-GrowingRFIDGS1DataBar©2007GS110GS1BarCodes&Identification.SaveTime.SaveMoney.BenefitAreas•Enablecategorymanagementandcontrolofanumberofproductsnotabletosupportastandardbarcodeduetosizeofpackaging.•Bettercontrolofinventories,shrinkage,andproductrecalls.•Bettercontroloverproductsexceedingtheirexpirydates•Enablescanningoffreshfoodproducts(i.e.produce)reducingkeypuncherrors,allowingforselfcheckoutoptions,andsupplieridentification.GS1DataBarAdoptionBusinessCaseUtilizingGS1DataBarlabelsgeneratesanannualoperatingsavingsatretailofover$2.32millioninproduceand$2.33millioninmeatsforanaverage100-storechain.GS1DataBaraccuracygeneratesanannualreductioninshrinkdollarsofover$7.3millionforanaverage100-storechain.A100-storechainthatupgradestoGS1DataBarwillgainover$4.2millioninsavingsduringthefirstyear.Source:GS1USStudy©2007GS111GS1BarCodes&Identification.SaveTime.SaveMoney.BusinessCaseApplicationConsiderations•Meat,produce,deli,bakery•Shrinkmanagement,categorymanagement•Moredata,smallsymbols•Globalidentificationmigration•Retailpharmacy•Moredata,smallsymbols•Dualinventoryreduction•Consumerproducts•Smallorhardtomarkproducts•Replacelowperforming,truncatedsymbols•Increaseconsumercommunication•CouponIssue(USA)•Other(books,periodicals)©2007GS112GS1BarCodes&Identification.SaveTime.SaveMoney.BusinessCaseMacroConsiderations•ImplementationDivergenceAvoided•RetailPoint-of-SaleSystems(allcategories)•Manufacturerdualinventoriesfordifferentmarkets•Categorymanagement(freshfood)•TimingCompromiseNeeded•Now:Earlyadoptersneedscannerperformancereturn•Later:Lateadoptersneedscannerlifecyclereturn•Compromise:2010•ScannerversusBackOfficeSystems•Applicationstandardschanges(newdata,newkey)willbejustifiedthroughindividualbusinesscaseandstandardsWGs(Global-FreshFoods,US-Coupons)•GTIN-8,GTIN-12,>IN-13supportedatthisstage©2007GS113GS1BarCodes&Identification.SaveTime.SaveMoney.Mostscannersshippedforthelast4yearsareGS1DataBarcapableMostscannersshippedinthelast7yearsareupgradeableforGS1DataBar2006201060%85%GS1DataBarCapableScannerProjectionSource:GS1GlobalSymbologyCommittee&GS1JapanSurveys.Estimates+/-5%©2007GS114GS1BarCodes&Identification.SaveTime.SaveMoney.WhenWillRetailersBeReady?Retai