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SportsbrandNorthAmericaNike(USA)JustdoitReebok(USA)IamwhatIamYourmoveNikeIn1963,theOregon(俄勒冈)universitygraduates,billbormannandphilknightco-foundedBlueRibbonSportssuppliescompany.PhilKnight菲尔耐特In1972,blueribbonchangeditsnamewithNike.Nike1973:the2000mto10000mrecordholderStevebecamethefirstpersontowearNIKE(sneakers胶底运动鞋）intrackandfieldevents.1979:Tailwindofrunningshoesofusingaircushionofpatent（气垫专利）technologywasborn.1980:NikeenteredintoChina.1984:NikesignacontractwithMichaelJordan2001:NikedevelopedtechnologycalledShoxshock减震technologyThewayofsuccessSponsorsupersportsstarTheresearchanddevelopmentofnewtechnologySignstarsFootballTennisGolfTrackandfieldBasketballBicycleReebokFostercreatedReebokin1895.1986:Reebokdevelopedgarmentdomain,andthentheylisted上市.1987:Reebok'ssuccessmadehimbecomethefamousbrandinsportsshoesdomain.1989Reeboklauncheditsfirstapairofinflatable充气basketballshoes.StarsEuropeAdidasImpossibleisnothing(Germany)PumaNothingIsPossibleAlwaysbeyourself快乐走路族Kappa(Italy)HewholovesmefollowsmeUmbro茵宝(England)Onelove(唯一的爱)Adidas1920AdolfAdiDasslerstartedtoproducefootwearproductsinNuremberg纽伦堡.1924RudolfDasslerjoinedintohisshoemakeryoungerbrother’scompany.1948AdiDasslerfoundedtheadidasbrand.1972adidasclassicbecomethelogoofadidas1979-1996Adidasproducedaseriesofclassicproducts.2004Adidasprovidedtheorganizingcommitteestaff、volunteersandtheathleteswithabout1.4millionpiecesofequipmentinAthensOlympicGames.（提供大约140万件运动装备）2005Adidaspurchasedof3.1billionEuro.SignstarSoccerboxingBasketballTrackandfieldPumaIn1948,RudolfDasslercreatedPUMAafterbrotherscontradictionbreakup.1958、1962、1970BrazilwintheWorldCupchampionbecauseofpumashoes.1986DiegoArmandoMaradonausedhisfamous“handofgod上帝之手”and“centurygoal世纪进球”helptheteamwontheWorldCupchampion.1998PUMAinvestedmovieinHollywood2006PUMAhelpedItalianfootballteamtowintheWorldCupChampion.12teamssponsored8teamssponsored6teamsStarsSoccerTrackandfieldKappaKappawasestablishedin1916.It’sasportsandleisureclothingcompany.1969Amanandawomanmodelsatdowntorestinworkinggap,thephotographeraccidentallycaughtthispicture.1990sKappasponsored（Juventus尤文图斯）Barcelona、SouthAfrica、JamaicaStarUmbro茵宝Created:1924Productcategories:sportsclothing,accessories配饰,sportsshoesboots.Founder:HumphreybrothercompanyHeadquarters:Manchester,EnglandUmbrobecomethefamousprofessionalfootballclothingandequipmentsuppliersinthewholeworld.成为世界上著名的专业足球服装及装备供应商.ThreefamousbrandofItalyDiadora迪亚多纳Fila斐乐乐途AsiaMizunoNeverSettle超越无限Li-NingAnythingispossible(一切皆有可能）Makethechange（让改变发生）September7,2010Mizuno美津浓1906Mizunowasestablished.1965Mizunosetuptheworld'slargestgolfclubsfactory.1996MizunoenteredintotheChinamarket.Nowtheproductscovernearlyallmajorsports,andreachedmorethan300000category(达到30多万个品类).Li-Ning1990LiningCo.LTDstartedintheGuangdong.1990-1992foundedstage1993-1995highspeeddevelopmentstage1996-1998operatingadjustmentstage1999-2001secondstageofdevelopment2002-2003brandremodelingstage品牌重塑阶段2004-theprofessionaldevelopmentstage专业化Li-NingignitesOlympictorch双星Doublestar潇洒一生ANTAKeepmoving361度361°亚洲，多一度热爱Xtep；非一般的感觉/让运动与众不同PEAKICANPIAYVOIT期待，不等待ERKEToBeNo.1贵人鸟无人可挡/运动快乐喜得龙尊重每个人DEERWAYONMYWAY金莱克信自己/自信的力量Globalsalesof2009（RMB)130billion92billion25billion8billionThankyou!