scpsocialmediawebinar-110802035606-phpapp02

BetterWorkingThroughSocialMediaNedraWeinreichWelcometotheSocialWorldSlideCredit:wearemedia.orgThePeopleFormerlyKnownastheAudiencePhoto:http://www.flickr.com/photos/arendpictures/1165255854Photo:http://www.flickr.com/photos/waxypoetic/274724321/184millionbloggers73%ofactiveonlineusershavereadablog45%havestartedtheirownblog57%havejoinedasocialnetwork55%haveuploadedphotos83%havewatchedvideoclips39%subscribetoanRSSfeedSource:UniversalMcCannComparativeStudyonSocialMediaTrendsApril2008SlideCredit:wearemedia.orghttp://www.flickr.com/photos/dotpolka/34311984/SOCIALMEDIAUSEISGROWINGHowCanSocialMediaHelpYouDoYourJobBetter?•Stayontopofbreakingnewsandeventsinyourfield•Networkwithyouracademic/researchcommunity•Workcollaborativelywithyourteam•Mineyournetworkforinformation•Establishyourselfasathoughtleader•SpreadthewordaboutyourresearchSocialMediaTools•Blogs•Twitter•SocialNetworks(Facebook,LinkedIn,Ning,etc.)•Wikis•Photo/VideoSharingSites(YouTube,Flickr,etc.)•SocialMediaMonitoringToolsStayontopofwhat’shappeninginyourfield•Examples:–Academicandpolicynewsrelevanttoyourresearch–Reportsfromacademicconferencesandotherevents–Newpracticeresources–Importantconversations/controversies–Insightsintosuccessfulresearchprojects•Tools:–Blogs–Twitter–SocialMediaMonitoringNews/ResourcesConferenceTweetsLearnAboutGrantOpportunitiesUpcomingEventsNetworkwithColleagues•Examples:–Conversations-professionalandpersonal–Findnewpartners–Shareinsights–Buildprofessionalcommunity•Tools:–Twitter–LinkedIn–FacebookConversationNetworkingMineYourNetworkforInformation•Examples:–Crowdsourcedanswers–Usefulresources•Tools:–Twitter–Delicious–Hashtags–SocialMediaMonitoringInformationMiningCrowdsourcingEstablishYourselfasaThoughtLeader•Examples:–Commentary/punditryonnews–Reportonyourresearch/projects–Createandshareusefulresources–Answerquestions•Tools:–Blog–Twitter–LinkedIn–OnlinevideoCommentaryExpertInsightWorkCollaboratively•Examples:–Poolcollectivewisdom–Collaborateonresearch,articles,presentations–Shareinformation•Tools:–Wikis–Ning–GoogleWavePoolCollectiveWisdomSpreadtheWordAboutYourResearch/Institution•Examples:–Announcenews/events–Shareresearchresults–Discusslessonslearned–Influencegrantmakersandpolicymakers•Tools:–Blog–Twitter–Facebook–Video/photosharingInstitutionalOutreachShareTechniquesInformationGatheringviaSocialMediaMonitoringhttp://www.flickr.com/photos/bionicteaching/3629084631/•RSSFeedReader•GoogleAlerts•Blogmonitoring•TwitterSearchQuestions?Photo:http://www.flickr.com/photos/oberazzi/318947873/Photo:http://www.flickr.com/photos/livenow/146066254/ListenPhoto:http://flickr.com/photos/yogi/1394932433/SetUpYourToolsPhoto:http://www.flickr.com/photos/ebarney/3348965007ChoosingYourToolsTwitterPeoplewhowantinfo/networking/stimulationMeetinterestingpeople,buildrelationships,newsProvidevalue,giveinterestingthingstheycanshareFacebookPeopleyouknow-friendsandfamilyKeepintouch,expressbrand/causeaffiliationsShowtheirfam/friendswhattheycareaboutLinkedInProfessionals-colleaguesinsamefieldProfessionalnetworking,infosharingHelpthemdotheirjobsbetter,answerQsNingPeoplewithasharednicheinterestConnectwithotherswhocareabouttopicEnableconnections,buildcommunityBlogPeers,peopleinterestedinyourfieldLearnmoreaboutthetopic,getyourperspectiveIn-depthanalysis,updates,insightsToolAudienceWhyTheyUseItWhattoGiveThemJointheConversationPhoto:http://flickr.com/photos/whyswomen/143360770/SocialCurrencyPhotousedwithpermission:http://www.flickr.com/photos/gremlins666/2634168886SharePhoto:http://www.flickr.com/photos/angela7/534883941/Questions?Photo:http://www.flickr.com/photos/oberazzi/318947873/[e-mail][e-mail]ns